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Page 1: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 1!

Atlassian Bay Area

Business Executive Forum

Page 2: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 2!

Business Executive Forum - Agenda 6:30pm Welcome – Networking

Reception

7:15pm Getting the Most out of Your Software

Rob Castaneda, Founder/CEO of ServiceRocket

7:50pm Workflow Automation for Supply Chain Management

Gretchen Helms, Infrastructure Implementation Manager at LinkedIn

8:05pm Q&A

8:20pm Wrap-up – Thank You

Page 3: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 3!

Visit the ServiceRocket Booth! •  Mini Jam Sessions on Connecting Salesforce

and JIRA and How to Better Structure Confluence

Page 4: Atlassian Executive Business Forum - LinkedIn HQ

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Why a Business Executive User Group?

•  Teams extend beyond software development •  Software development techniques, such as Lean & Agile are

becoming more and more popular in business

•  We want to focus on patterns, techniques and learnings to help •  Transform Business Processes •  Optimize Resources •  Improve Financial Position •  Exceed Compliance Requirements

Page 5: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 5!

•  Our Goal is to connect like-minded users together with each other, as well as with the teams at Atlassian and ServiceRocket

•  We’ll meet quarterly and discuss the latest topics and trends from Atlassian and from around the globe

Our Goal

Page 6: Atlassian Executive Business Forum - LinkedIn HQ

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Rob Castaneda Founder and CEO

Page 7: Atlassian Executive Business Forum - LinkedIn HQ

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Why does ServiceRocket exist?

•  “Software is eating the world” – Andreessen, WSJ 2011

•  We focus on Training, Support, Implementation & Tools

•  We help drive Consumption

•  We strengthen the relationship between a fast growing software company and their enterprise customers

Page 8: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 8!

About ServiceRocket

•  Founded in 2001 in Sydney Australia

•  150+ employees across 5 offices

•  Palo Alto, Sydney, Kuala Lumpur, Santiago & London

•  Experts in software consumption

•  Training, Support, Implementation & Tools •  TRUSTe certified

•  Strong global leadership and board credentials

•  We love service and helping customers be successful

•  Over 2,500 paying customers in the past 12 months alone

Page 9: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 9!

Leadership Team

Rob  Castaneda  Founder  /  CEO  

Andrew  Sneddon  Chairman  Former  PwC  Partner  

Salil  Deshpande  Board  Member  Managing  Director,  Bain  Capital  

Nick  White  Board  Member  CFO,  Elas9csearch  

Erin  Rand  Chief  OperaBng  Officer  

Ray  Bradbery  Vice  President,  Enterprise  

Robert  Sipko  Vice  President,  PlaIorm  

Colleen  Blake  Vice  President,  MarkeBng  

Page 10: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 10!

Our Values

•  Delight the Customer

•  Share the Knowledge

•  Think Team

•  Focus on the Outcome

•  Talk Straight

Page 11: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 11!

Some of our Customers

Page 12: Atlassian Executive Business Forum - LinkedIn HQ

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Adoption & Consumption

Patterns

Getting the most our of your Atlassian software

Page 13: Atlassian Executive Business Forum - LinkedIn HQ

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Adoption Curve – Who are your users?

A

B

C

Early  Adopters  

Early  Majority  

Late  Majority  

Laggards  

Page 14: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 14!

Consumption

•  It doesn’t just apply to vendors

•  It also applies to any person trying to make a system successful

Page 15: Atlassian Executive Business Forum - LinkedIn HQ

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Welcome to our Wiki – Please Collaborate!

Page 16: Atlassian Executive Business Forum - LinkedIn HQ

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What does the 1st day of the job for a new hire look

like? Transparency is great….

… for those of us that know everything that is going on.

What does your system look like on the 1st day for a newbie?

Transparency   InformaBon  Overload  

Page 17: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 17!

Typical Enterprise Confluence

Team  1  Team  2  

Team  4  Team  3  

Team  5  

Team  6  

•  Many Teams •  If everyone owns it, nobody

does

•  Treated like “IT”, e.g. SharePoint

•  Upgrading is painful •  “Who is using this plugin?”

•  Common approach •  1 admin from each “Team”

•  Ever tried to innovate “together”?

Page 18: Atlassian Executive Business Forum - LinkedIn HQ

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Federated Approach

Intranet  

Team  1  

Team  2  

Team  3  

Team  4  

Team  5  

Team  6  

•  One Common Starting Point •  “Intranet”

•  Simple, Lightweight

•  Each team has independent infrastructure •  Upgrades easy

•  Ownership easy

•  Budgeting allocation easy

•  Friction decreases

•  Innovation increases

Page 19: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 19!

Other related Tools – Okta, Salesforce.com

Page 20: Atlassian Executive Business Forum - LinkedIn HQ

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Evolution of a blogging and transparent culture

Stage 1 – The extroverts jump in- “Look at Me!”

Stage 2 – Micromanagement takeover – “I want to look at you”

Stage 3 – Lead by example for mutual trust

Stage 4 – Lead by Praise

Stage 5 – Driven by Values

Aligning a system with your cultural values is the best way to ensure sustainable take up of the system.

Mold the system to your culture. Impossible without Values.

Page 21: Atlassian Executive Business Forum - LinkedIn HQ

© ServiceRocket, Inc. | All Rights Reserved! 21!

From Bug Tracking to Service Delivery JIRA as an issue tracking tool is a great way to ensure

accountability, and track technical work.

Let’s call this “Pattern 1: Issues & Workflow”

Pattern 1 allows us to see “Who, When, Where etc”.

Great for wrapping “context” around a legacy system of record

Sorting through issues quickly and responding to changing demands – JIRA Agile

Let’s call this “Pattern 2 - Agile”

Page 22: Atlassian Executive Business Forum - LinkedIn HQ

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Pattern 3 – SLA’s

The Service Desk Pattern is one where our team/department puts a stake in the ground and says “Here is what we can do for you”. Pattern 3: Service Desk and SLAs

Pattern 3 enables you to expand your impact to the business beyond IT.

Example - We have an internal JIRA named “ops” which we use for SLA based services from our operations team.

Page 23: Atlassian Executive Business Forum - LinkedIn HQ

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Example – Pattern 1 - Zurich

•  Before

•  Legacy System of Record

•  Communication around Transactions predominantly email

•  Hard to report, Process is inefficient, Does not scale easily

System of Record Context

Page 24: Atlassian Executive Business Forum - LinkedIn HQ

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Context

Example - Zurich

•  After

•  Context kept in JIRA

•  Accountability, Traceability

System of Record

Page 25: Atlassian Executive Business Forum - LinkedIn HQ

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Putting it all together •  Collaboration

•  If everybody owns it, nobody does

•  Ownership is more important than structure/control

•  Build around Values

•  Think in Patterns, not in Products

•  #1 Issues and Workflow (Context wrapper)

•  #2 Agile

•  #3 Service Desk

Page 26: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations ©2013 LinkedIn Corporation. All Rights Reserved.

Workflow Automation for Supply Chain Management

G. Helms, Infrastructure Operations

Page 27: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

What’s a Workflow? Workflow Automation for Supply Chain Management

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work·flow ˈwəәrkˌflō/ noun the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion. JIRA users recognize it as this:

Page 28: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Why Do We Use Workflows?

Workflow Automation for Supply Chain Management

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§  Defined repeatable process

§  Designed to prevent problems (that we’ve already tripped over)

§  Clearly laid out to identify owners and next steps

§  Gives us the opportunity to automate steps

Page 29: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

What Problems Are Common for Supply Chain?

Workflow Automation for Supply Chain Management

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§  Process is highly manual, requiring multiple teams to scan queues every day in order to create next ticket in workflow

§  Hardware is ordered without confirming destination has space

§  Techs unaware hardware is inbound §  Hardware arrives and never gets installed or installed late

§  Hardware gets installed but never gets imaged §  Hardware is installed to wrong location or wrong topology

Page 30: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Our Workflow: Quoting Phase Workflow Automation for Supply Chain Management

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Each of these nodes represents manual ticket creation and, in many instances, copy and paste of information from a prior ticket to a newly created ticket.

Page 31: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Our Workflow: Quoting Phase

Workflow Automation for Supply Chain Management

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With automation, info is copied from data fields in upstream tickets and replicated in tickets that are now autocreated based on trigger events. Now the workflow looks like this, where we have and

Page 32: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Automation Approaches Workflow Automation for Supply Chain Management

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§  Hard Coding §  Time consuming §  Prone to breaking anytime changes are made to a project §  Would require half-time resource to maintain

§  Plugin §  Far more flexible §  Can create behavior fast without coding by user §  Creates links, copies data from one ticket to another, and opens

tickets based on triggers §  Can later easily edit, delete, or add behavior using plugin

Page 33: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Automation Saves Workflow Automation for Supply Chain Management

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Before After Average of 1 to 4 hours minimum daily to check status of all tickets and create new tickets

Time reduced to half this amount; can easily check status at top level

Manual creation of tickets subject to workload and availability

Automated creation of tickets eliminates time delays due to manual creation; no ticket left behind!

Manual links didn’t always get created (lost tickets)

Automatic linking ensures work is correctly bundled

Manual copy of data prone to cut/paste errors

Autocopy of data eliminates human error

Time being spent on all tickets Permits focus on problem tickets

Page 34: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Shout Out!

Workflow Automation for Supply Chain Management

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This project would not be possible without Yel Legaspi from ServiceRocket!

Page 35: Atlassian Executive Business Forum - LinkedIn HQ

Q & A

Page 36: Atlassian Executive Business Forum - LinkedIn HQ

©2014 LinkedIn Corporation. All Rights Reserved. Infrastructure Operations

Special Thanks to LinkedIn!

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Page 37: Atlassian Executive Business Forum - LinkedIn HQ