atol dupuche portfolio

16
6 7 in-house stationery; creative pre-listing Kits for several real estate agents; produced creative, cutting edge layout for Alfa Romeo recipe book for the launch of their latest GT car. Client list: Alfa Romeo Raine & Horne Warwick Williams Gil Davis & Associates Moran Realty Home Trader July 2002 – August 2003 Employed on a full-time basis as a Senior Graphic designer & Production manager Reason for leaving: Moved on to a different position & better-paid job Jaku Pty Ltd brings together Australia’s leading antiques and art magazines. Among the oldest surviving continual arts publications in the world, their flagship title, the World of Antiques & Art, is regarded internationally as one of the leading decorative arts magazines. While employed at Jaku, I did a complete redesign of their magazines The World of Antiques & Art international full colour magazine, their 4 other Australian magazines Antiques & Art in Vic, Antiques & Art in Qld & Antiques in NSW & Australiana and promotional materials for their existing clients. Client list: Mercedes showroom in Double Bay Carlton Crest Hotel Shapiro AADA (Australian Antique Dealers Association) Kozminsky Facetti Anne Schofield Kims Beach Hideaway Martyn Cook Argentum Australiana December 2000 – April 2002 Employed on a full-time basis as a Middleweight Graphic designer Reason for leaving: Moved on to a different position & better-paid job Design Resource has become one of Australia’s global design brands, with over 30 years of experience in successful new product development, CAREER SNAPSHOT March 2012 - current Founder, owner & graphic designer Creative Marks is a small design studio launched in Bronte/Sydney. Creative Marks studio primarily creates products such as environmental graphics, architectural graphic design, logos, magazines, and small business branding identity seeking to make their mark into the business world. April 2005 - March 2012 Employed on a full-time basis as a Senior Graphic designer Reason for leaving: Wanted to kick start my business Rice Daubney is a creative firm for architecture, planning and design with experience spanning 36 years across Australia and Asia. While employed by Rice Daubney, I built their graphic design department from bottom up and I alone led with the challenge of designing a range of elements with varying budget sizes such as the rebranding of Rice Daubney’s suite (equally application rollout); production management of all marketing collateral; production of all corporate credentials; submission books; competitions and award entries; senior management presentations; brochures; branding guidelines; advertisements; invitations; electronic presentations; presentations sheets; PowerPoint presentations; wall facades/glass graphics/acrylic wall applications graphics for Commercial, Retail, Defence and Residential uses; creation of a sub-brand for Rice Daubney’s Retail sector called: Evolution (equally application rollout). Client list: Optus Corporate: 3 Wall graphics for boardroom Liverpool Hospital CSB2: Glass graphics following a DNA pattern Bathurst Hospital: 18 Acrylic Wall applications strategically installed throughout hospital Manilla Hospital: Informative wall graphics HomeHQ Artarmon: 3 Wall graphics & Glass door graphics West Keira - Wollongong Central Shopping Centre: Wall Facades patterns RNSH – Royal North Shore Hospital: Presentation boards + PowerPoint presentation Sunshine Coast PPP: Branding (equally application rollout) Wagga Wagga Integrated Regional Health Services: Presentation boards + corporate booklet GPT Group’s Rouse Hill Town Centre: Presentation boards GPT Group’s West Keira, Wollongong Central: Wall façade designs Numerous Joint ventures including Woods Bagot architects, SCA - Sunshine Coast Architects January 2004 – September 2004 Employed on a full-time basis as an Art director & Graphic designer Reason for leaving: Leaders went out of business Leaders in Real Estate Pty Ltd was a small design firm catering for the real estate industry producing advertisements, promotional materials for their clients and issuing a regular magazine called Leading Sydney Homes. At Leaders in Real Estate, I worked on a variety of projects and worked with a small design team with the challenge of meeting tight deadlines. I worked closely with the owner Christopher Baynes for a complete redesign of the tabloid size full colour magazine Leading Sydney Homes; I redesigned Leaders logo; promotional materials for Leaders; produced templates for their During my employment at Williams Design, I created many press advertisements and numerous brochures for my assigned client LJ Hooker. OVERVIEW & CORE COMPETENCIES • Advanced level of competency in the current version of Adobe CS5.5 InDesign & Adobe CS5.5 Illustrator • Medium competency level in the current version of Adobe CS5.5 Photoshop • Highly experienced in master pages & style sheets • Strong working knowledge of print production processes including stock suitability • Highly organised with work flow, embracing any assignments from start to finish • Manage my own deadlines, proven ability to plan my work load in the magazine industry & problem solving with computers • Strong conceptual research and analytical skills, including the ability to think laterally, interpret and apply a common sense approach to solving problems • Assist in the creation of concepts, execute & maintain design control for a variety of clients • Well-developed written and oral communication, including liaison, negotiation and interpersonal skills • Constructive input into team environment, team output and work autonomously in line with organisational goals • Highly experienced in the art of graphic design creating environmental graphics, corporate brochures, corporate literature, flyers, Press ads, corporate ID, illustration & electronic files • Highly developed & adventurous typographical skills & clean design • Strong ability for creative colour combinations & colour harmony • Good expertise in PowerPoint & Word • Preparation of final art for production and a leading Product Design consultancy in the Asia Pacific region. Based in Sydney, the company has close alliances with offices in the United Kingdom, Japan, and China. During my employment at Design Resource, I worked on several projects such as logo designs and corporate ID; packaging range for mobile accessories; produced and redesigned a whole range of corporate literature; produced whole range of educational brochures and newsletters; company signage; press and magazine ads. Client list: Eveready Newcastle & Hunter Valley train facilities Northern Sun Technology P/L NCAC (National Childcare Accreditation Council) Austrade UNSW NSW department of Public Works & Services NSW department of Education & Training EWT - Environmental Technologies Waste P/L Quest chartered accountants RTA Lawpoint December 1999 – December 2000 Employed on a full-time basis as a Graphic designer Reason for leaving: Moved on to a different position & better-paid job Established in Australia in 1990, TNT Magazine is Australasia’s leading publication for backpackers and independent travelers. At TNT magazine, I was in charge of all the cover designs, layout and advertisements; produced TNT magazine 100th edition cover and other inter-state magazines. January 1998 – December 1999 Employed on a full-time basis as a Graphic designer Reason for leaving: Moved on to a different position & better-paid job Williams Design Associates was a small design firm catering for the real estate industry producing advertisements, property signage and promotional materials for their clients. PERSONAL DETAILS Atol Bertrand Dupuche Creative Graphic Designer [email protected] www.creativemarks.com.au 0434 670 351 EDUCATION HISTORY • Diploma in Graphic Design Enmore Design Centre Graduating in 1997 • Diploma in Art therapy College of Complementary Medicine Graduating in 2010 REFEREES • Claudia Challen Marketing Manager at Rice Daubney 0413 165 487 • Susanne Pini Retail Director at Rice Daubney 0414 765 012 cv curriculum vitae atol dupuche founder, graphic designer creative marks studio

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Page 1: Atol dupuche portfolio

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in-house stationery; creative pre-listing Kits for several real estate agents; produced creative, cutting edge layout for Alfa Romeo recipe book for the launch of their latest GT car.

Client list:Alfa RomeoRaine & HorneWarwick WilliamsGil Davis & AssociatesMoran RealtyHome Trader

July 2002 – August 2003Employed on a full-time basis as a Senior Graphic designer & Production managerReason for leaving: Moved on to a different position & better-paid job

Jaku Pty Ltd brings together Australia’s leading antiques and art magazines. Among the oldest surviving continual arts publications in the world, their flagship title, the World of Antiques & Art, is regarded internationally as one of the leading decorative arts magazines. While employed at Jaku, I did a complete redesign of their magazines The World of Antiques & Art international full colour magazine, their 4 other Australian magazines Antiques & Art in Vic, Antiques & Art in Qld & Antiques in NSW & Australiana and promotional materials for their existing clients.

Client list:Mercedes showroom in Double BayCarlton Crest HotelShapiroAADA (Australian Antique Dealers Association)KozminskyFacettiAnne SchofieldKims Beach HideawayMartyn CookArgentumAustraliana

December 2000 – April 2002Employed on a full-time basis as a Middleweight Graphic designerReason for leaving: Moved on to a different position & better-paid job

Design Resource has become one of Australia’s global design brands, with over 30 years of experience in successful new product development,

CAREER SNAPSHOT

March 2012 - currentFounder, owner & graphic designer

Creative Marks is a small design studio launched in Bronte/Sydney. Creative Marks studio primarily creates products such as environmental graphics, architectural graphic design, logos, magazines, and small business branding identity seeking to make their mark into the business world.

April 2005 - March 2012Employed on a full-time basis as a Senior Graphic designerReason for leaving: Wanted to kick start my business

Rice Daubney is a creative firm for architecture, planning and design with experience spanning 36 years across Australia and Asia.

While employed by Rice Daubney, I built their graphic design department from bottom up and I alone led with the challenge of designing a range of elements with varying budget sizes such as the rebranding of Rice Daubney’s suite (equally application rollout); production management of all marketing collateral; production of all corporate credentials; submission books; competitions and award entries; senior management presentations; brochures; branding guidelines; advertisements; invitations; electronic presentations; presentations sheets; PowerPoint presentations; wall facades/glass graphics/acrylic wall

applications graphics for Commercial, Retail, Defence and Residential uses; creation of a sub-brand for Rice Daubney’s Retail sector called: Evolution (equally application rollout).

Client list:Optus Corporate: 3 Wall graphics for boardroom Liverpool Hospital CSB2: Glass graphics following a DNA patternBathurst Hospital: 18 Acrylic Wall applications strategically installed throughout hospitalManilla Hospital: Informative wall graphicsHomeHQ Artarmon: 3 Wall graphics & Glass door graphicsWest Keira - Wollongong Central Shopping Centre: Wall Facades patternsRNSH – Royal North Shore Hospital: Presentation boards + PowerPoint presentationSunshine Coast PPP: Branding (equally application rollout)Wagga Wagga Integrated Regional Health Services: Presentation boards + corporate bookletGPT Group’s Rouse Hill Town Centre: Presentation boardsGPT Group’s West Keira, Wollongong Central: Wall façade designsNumerous Joint ventures including Woods Bagot architects, SCA - Sunshine Coast Architects

January 2004 – September 2004Employed on a full-time basis as an Art director & Graphic designerReason for leaving: Leaders went out of business

Leaders in Real Estate Pty Ltd was a small design firm catering for the real estate industry producing advertisements, promotional materials for their clients and issuing a regular magazine called Leading Sydney Homes.

At Leaders in Real Estate, I worked on a variety of projects and worked with a small design team with the challenge of meeting tight deadlines. I worked closely with the owner Christopher Baynes for a complete redesign of the tabloid size full colour magazine Leading Sydney Homes; I redesigned Leaders logo; promotional materials for Leaders; produced templates for their

During my employment at Williams Design, I created many press advertisements and numerous brochures for my assigned client LJ Hooker.

OVERVIEW & CORE COMPETENCIES

• Advanced level of competency in the current version of Adobe CS5.5 InDesign & Adobe CS5.5 Illustrator

• Medium competency level in the current version of Adobe CS5.5 Photoshop

• Highly experienced in master pages & style sheets

• Strong working knowledge of print production processes including stock suitability

• Highly organised with work flow, embracing any assignments from start to finish

• Manage my own deadlines, proven ability to plan my work load in the magazine industry & problem solving with computers

• Strong conceptual research and analytical skills, including the ability to think laterally, interpret and apply a common sense approach to solving problems

• Assist in the creation of concepts, execute & maintain design control for a variety of clients

• Well-developed written and oral communication, including liaison, negotiation and interpersonal skills

• Constructive input into team environment, team output and work autonomously in line with organisational goals

• Highly experienced in the art of graphic design creating environmental graphics, corporate brochures, corporate literature, flyers, Press ads, corporate ID, illustration & electronic files

• Highly developed & adventurous typographical skills & clean design

• Strong ability for creative colour combinations & colour harmony

• Good expertise in PowerPoint & Word• Preparation of final art for production

and a leading Product Design consultancy in the Asia Pacific region. Based in Sydney, the company has close alliances with offices in the United Kingdom, Japan, and China.

During my employment at Design Resource, I worked on several projects such as logo designs and corporate ID; packaging range for mobile accessories; produced and redesigned a whole range of corporate literature; produced whole range of educational brochures and newsletters; company signage; press and magazine ads.

Client list:Eveready Newcastle & Hunter Valley train facilitiesNorthern Sun Technology P/LNCAC (National Childcare Accreditation Council)AustradeUNSWNSW department of Public Works & ServicesNSW department of Education & Training EWT - Environmental Technologies Waste P/LQuest chartered accountantsRTALawpoint

December 1999 – December 2000Employed on a full-time basis as a Graphic designerReason for leaving: Moved on to a different position & better-paid job

Established in Australia in 1990, TNT Magazine is Australasia’s leading publication for backpackers and independent travelers.

At TNT magazine, I was in charge of all the cover designs, layout and advertisements; produced TNT magazine 100th edition cover and other inter-state magazines.

January 1998 – December 1999Employed on a full-time basis as a Graphic designerReason for leaving: Moved on to a different position & better-paid job

Williams Design Associates was a small design firm catering for the real estate industry producing advertisements, property signage and promotional materials for their clients.

PERSONAL DETAILS

Atol Bertrand DupucheCreative Graphic Designer

[email protected] 670 351

EDUCATION HISTORY

• Diploma in Graphic DesignEnmore Design Centre Graduating in 1997

• Diploma in Art therapyCollege of Complementary MedicineGraduating in 2010

REFEREES

• Claudia ChallenMarketing Manager at Rice Daubney0413 165 487

• Susanne PiniRetail Director at Rice Daubney0414 765 012

cvcurriculum vitae

atol dupuchefounder, graphic designercreative marks studio

Page 2: Atol dupuche portfolio

8 9

portfoliosupporting the architectural industry

CLIENT TESTIMONIAL

It gives me equal measures of pleasure and sorrow to recommend Atol Dupuche; pleasure because this recommendation brings with it a knowledge that Atol will bestow all the calm, measure and immensely creative spirit we have had the joy to witness in our practice and sorrow with the knowledge that this spirit will no longer be a defining presence in our office.

I have worked personally with Atol for the time he has been at Rice Daubney and have found his ability to look at a problem clinically and coolly and then to create a solution which is completely out of the box to have been exceptionally personally inspiring. Atol has a rarity in his field which goes far beyond training and experience and that is a trained and keen eye for what just feels right - a rare insight and intuition. This is rare and valuable. It is this intuition which has created extremely defining work for our practice which has won acclaim from our clients and given the group a unique graphic identity. Atol has a valued understanding of client and market needs and balances this with a fine artistic sensibility.

I have no hesitation in recommending Atol with the confidence that he is unique in the marketplace; not only for his work but his way of working. We wish him all the very best and deserved success in his new venture.

Kind regards

susanne piniretail directorrice daubney architects

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10 11

SOFTWARESInDesignPhotoshopIllustrator

PRINTERBig Colour

PHOTOGRAPHER© Greg Seeto at Big Colour

optus headquarters ARCHITECTURAL bOARDROOM WALL GRAPHICSARCHITECTURAL bOARDROOM WALL GRAPHICS optus headquarters

bRIEFTo create 3 informative wall graphics showcasing the close involvement in the development stages of the Optus Headquarters through to finish by Rice Daubney Architects for Stcokland.

Wall One: Rice Daubney as an architectural firm designing the Optus Headquarters.

Wall Two: Photographic display from ground up of the Optus Headquarters.

Wall Three: About Stockland and some of their major developments.

CONCEPTThe use of Timelines to display major events in a chronological order; background greyscale images as back drops to hold everything together; strategically placed blocks of text; the predominant use of the colour ‘red’ as a highlighter for certain headings, important elevations and plans; using photographs of the various developmental stages printed on raised acrylic blocks to give another dimension to the whole composition and the entire layout printed on an elegantly textured cotton canvas.

INFO01 - 02: Central wall.03: Mainly shows left wall upon entering the

boardroom.04 & 06: Right hand side wall upon entering the

boardroom 05: A close up of one of the Acrylic block panel

from the central wall.07: Shows both the central wall and an aspect of

the right hand side wall.

STUDIORice Daubney Architects

CLIENTOptus Corporate

03

01 02 04

07

05 06

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12 13

liverpool hospital csb 2 ARCHITECTURAL GLASS WALL GRAPHICSARCHITECTURAL GLASS WALL GRAPHICS liverpool hospital csb 2

bRIEFThe DA conditions stipulated that the glass wall graphic would give a certain level of privacy to the patients, doctors, nurses behind the glass within any given rooms.

CONCEPTThe DNA pattern is totally relevant, appropriate and the use of the frosted look gives an elegant feel to the whole entire design surface.

INFO01 & 04: © Philip Noller - The Moment it clicks

Pty Ltd.02 - 03 & 05 - 07: © Brett Boardman - Brett

Boardman Photography

SOFTWARESInDesignIllustrator

PHOTOGRAPHERSBrett BoardmanPhilip Noller

STUDIORice Daubney Architects

CLIENTLiverpool Hospital CSB 2

01 02 04

05 06 0703

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SOFTWARESInDesignPhotoshop

PHOTOGRAPHERSBrett BoardmanSimon Grimes at Rice Daubney Architects

homehq - artarmon ARCHITECTURAL RETAIL WALL GRAPHICS

bRIEFThe DA conditions stipulated that the interestingly rich history of the site, from being a Brick Factory to Engineering Factory to Council Depot be reflected in the graphics throughout the building.

CONCEPTEach of the 3 wall graphics reflected the 3 different uses and period of occupation of the site.

4 distinct bold colours were used (such as Dark Blue, Bright Blue, Orange and Red. A middle tone Grey colour was used for informative text.) within the photographic and typographical montage to give the 3 different graphics a modern feel while still keeping to an industrial approach.

They were all printed on coarse canvas and in one particular case, specific photos were printed on Acrylic panels and applied onto the canvas.

INFO01: Wall One - The Council Depot period [© Brett

Boardman - Brett Boardman Photography].02: Graphic Four - In 1948, Federated British

engineers purchased th site to build an engineering factory. Printed stickers applied to Glazing doors [© Brett Boardman - Brett Boardman Photography].

03 - 04: Wall Two and Three - Reflecting the Brick era and the Engineering era [© Rice Daubney Architects].

STUDIORice Daubney Architects

CLIENTCharter Hall

01 02 03

04

CLIENT TESTIMONIAL

To Whom it May Concern,

I had the pleasure of working with Atol Dupuche in 2009 on a retail project in Artarmon, Sydney where the site has an interesting history. The DA Conditions stipulated that this history was reflected in graphics throughout the building.

Atol became involved in the graphics at an early stage. He was responsible for sourcing and purchasing original material as well as developing the graphic design concept and seeing it through to installation.

Atol took charge of the graphic design with passion and was thorough in his research of the images and their suitability to be converted into large scale graphics. His input into quality; material selection; composition; colour and text has been invaluable.

The final product is a great success.

Yours sincerely,

chelsea dawsonassociaterice daubney architects

01

homehq - artarmon

Page 6: Atol dupuche portfolio

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bRIEFThe DA conditions stipulated that the evolutionary rich history of the Bathurst Hospital be reflected in the Acrylic Wall applications throughout the building.

CONCEPTThe use of an old Script typeface and the old age worn out paper give an old feel to the whole entire design of each wall application.

The overly rich burnt umber; dark brown; oranges; the burnt yellow and finally the semi transparent worn out black and white and the occasional full colour images, give an accurate testimony to the various individuals that contributed to the history of Bathurst Hospital.

INFO01: Image shows 2 of the 18 Acrylic Wall

applications strategically positioned throughout the hospital.

02: Image shows another panel.03 - 04: 2 of the 18 Acrylic Wall applications

artworks.

bathurst hospital ACRYLIC WALL APPLICATIONSACRYLIC WALL APPLICATIONS bathurst hospital

SOFTWARESInDesignPhotoshop

PRINTERBig Colour

PHOTOGRAPHERRice Daubney Architects

STUDIORice Daubney Architects

CLIENTBathurst Hospital

01 02 03

04

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SOFTWARESInDesignPhotoshop

manilla district hospital ARCHITECTURAL GLASS WALL GRAPHICSARCHITECTURAL GLASS WALL GRAPHICS manilla district hospital

bRIEFTo create an informative glass wall graphic that would hold the attention of patients away from the nurses walking up and down the corridor behind the glass, while in the waiting area of the Manilla District Hospital.

CONCEPTReflecting the various development stages and history of the hospital using a strong modern typographical arrangement.

INFO01: Complete artwork.02: Full length semi-frosted glass wall graphic.03: Close up of semi-frosted glass wall graphic.

01 03

02 04

STUDIORice Daubney Architects

CLIENTManilla Health Services

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rice daubney architects REbRANDREbRAND rice daubney architects

LOGO’S INSPIRATIONThe inspiration behind the current Rice Daubney logo: The man was originally based upon Leonardo Da Vinci’s: Vitruvian Man (Man ofPerfect Proportions).

The late 90’s version of the Rice Daubney logo, was designed by Billy Blue College of Design.

REFINEMENT OF THE LOGO AND EVOLUTION OF THE bRANDAs the yellow man in the red square was already a well establish and recognised logo by their peers and existing customers; I advised and suggested that the logo needed only to be refined. The idea was well received internally and externally.

From around late 2010 to recently, the entire Marketing collateral of Rice Daubney went through a slight transition from having a Black

background to a White background and the alteration was successful and well received by their clients.

INFO01: A collection of the current marketing

collateral. 02: Image shows the progression of the RD logo.03: Current Rice Daubney logo.

SOFTWARESInDesignPhotoshopIllustrator

PRINTERThe Dominion Group for RD’s stationary

STUDIORice Daubney Architects

CLIENTRice Daubney Architects

01

RICE DAUBNEY ANALYSING CREATING AND IMPLEMENTING ARCHITECTURE

28 INDUCTION MANUAL - LAST UPDATED 15.09.11

>

OUR BRAND

THE INSPIRATION BEHIND THE CURRENT RICE DAUBNEY LOGO:The man in the logo was originally based upon Leonardo Da Vinci’s: Vitruvian Man (Man of Perfect Proportions).

ADFA - AUSTRALIAN DEFENCE FORCE ACADEMYclient: cue clothing co.construction cost: au$ 450,000completed: august 2008

Rice Daubney are the designers and driving force behind the new look and feel of the Cue clothing offering in Sydney, Melbourne and New Zealand. Promoting the core qualities of tailored, corporate and evening wear the Rice Daubney design revitalises the image of Cue using a palette of textural colours and materials. Neutral tones are used throughout each of the approx 100sqm stores in browns and creams offset by the burst of intense colour of blue in the feature wall, capturing the customer’s attention and leading them into the store.

Key design elements that provide branding consistency throughout the stores are:• Signature lighting• Reflective surfaces• Key colour planes• Textural elements – woven fabric ,stone and timber

The colours and materials are selected to compliment the tones of the clothing and allow them to be a focus in the store.

ESD features are utilised within the stores – primarily energy efficient lighting. A big energy user and a feature that is so important to the display of retail product, Rice Daubney has implemented energy efficient lighting that not only reduces the costs and energy footprint , but also ensures colour consistency with a long lifespan.

Cue Clothing Australia launched its new look with its flagship store at the Queen Victoria Building. Rice Daubney’s new brand identity for Cue creates a flexible and adaptable merchandising approach which enables the store to reflect season changes in colour. A bold gloss colour element is juxtaposed with a neutral textured palette on the walls and ceiling. Grey mirror and luxurious pendent lights play with dimensions in the store.

Rice Daubney’s design expresses a diverse range of aesthetic and visual textures giving each store a unique atmosphere to each store within a strong ‘branded’ retail identity.

building blocks for the

future

building blocks revised

a spin on leonardo’s

vitruvian man

man in space

[c.1492, Pen and Ink, 13½ x 9½’ (34.3 x 24.5 cm), Accademia,

Venice]

1970 early 80’s late 80’s - mid 90’s late 90’s 2006-Current02

03

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22 23

REbRAND MARkETING COLLATERAL: RETAIL PACk rice daubney architects rice daubney architects REbRAND MARkETING COLLATERAL: AGED DESIGN SECTOR

bRIEFTo create a pack of double cards showcasing Rice Daubney’s vast professional journey and experience in the retail industry.

FINAL CONCEPTThe whole entire collection of retail cards had an orderly sequence and each card had a story to tell. They were placed in a wrap around sleeve and inserted in a see through sealed plastic envelope.

ORIGINAL CONCEPTThe original concept had instead of transparent white letters across each card, a spot UV gloss varnish but because of the current financial situation at the time, the budget for this job was considerable reduced.

INFO01: A display of the whole entire retail set.02 - 03: Artworks of the front and back of a retail

card entitled “Queen Victoria Building”.

01 01

02

STUDIORice Daubney Architects

CLIENTRice Daubney Retail Sector

SOFTWARESInDesign & Photoshop

PRINTERGraphitype Printing

02 03

bRIEFTo create a small booklet showcasing Rice Daubney’s vast professional journey and experience in the Aged Care Design industry.

FINAL CONCEPTThe whole entire booklet has a clean & crisp look / feel, making use of the warm colours throughout to inspire this segment of our society.

INFO01 - 02: A booklet designed for the Aged Care

Design sector of Rice Daubney’s firm.03: A large banner designed for the Aged Care

Design sector of Rice Daubney’s firm.

03

SOFTWARESInDesign & Photoshop

PRINTERGraphitype Printing

STUDIOSRice Daubney Architects(Image Concept) Andrew Hoyne P/L

CLIENTRice Daubney Aged Design Sector

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rice daubney architects MARkETING COLLATERAL: EVOLUTION EXPERIMENTSMARkETING COLLATERAL: EVOLUTION POSTER FOR RETAIL SECTOR rice daubney architects

bRIEF: EVOLUTIONTo create a sub-brand logo for the Retail sector of the Rice Daubney architectural firm that would reflect and embody the hectic reality of retail.

POSTER CONCEPTThe front of the “evolution” poster talks about Retail Milestones worldwide, within Australia and Rice Daubney’s contribution to the Sydney Retail culture.

The back of the poster is a collage following the respective order of colours within the word “evolution” using built and unbuilt projects.

CONCEPTThe idea was to replicate the colours of the spectrum to reflect the busyness of the retail life. The flowing lines throught the logo would indicate the constant flow of people within any retail environment.

INDUSTRY RECOGNITIONWithin a short amount of time the colourful sub-brand “evolution” started getting industry recognition and was shortly copied by a fair few people.

INFO01 - 02: Front & Back poster of the Retail sector.03: Logo + A series of experimental designs

using elements of the “evolution” sub-brand logo of Rice Daubney’s Retail sector.

SOFTWARESInDesignPhotoshopIllustrator

STUDIORice Daubney Architects

CLIENTSRice Daubney Retail Sector

01 02 03

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rice daubney architects REbRAND MARkETING COLLATERAL: INTERNAL POSTERSREbRAND MARkETING COLLATERAL: INTERNAL POSTERS rice daubney architects

EVOLUTION OF THE bRANDFrom around late 2010 to recently, the entire Marketing collateral of Rice Daubney went through a slight transition from having a Black background to a White background and the alteration was successful and well received by their clients.

INFO01 - 02: RAIA Awards poster for “321 Kent Street,

Sydney” + RAIA Awards poster for “InterfaceFlor”.

03: One of a series of six display posters of the “Royal North Shore Hospital” for Pinnacle Healthcare.

SOFTWARESInDesignPhotoshop

STUDIORice Daubney Architects

CLIENTSRice Daubney Commercial + Workplace Sector & Pinnacle Heathcare

The InterfaceFLOR project exemplifies the transformation of an historic Sydney building with significant heritage value into a highly functional and sustainable workplace ; hence sustainability became the underpinning vision in our work The tenancy occupies 940sqm of the 120 year old former Railway Institute Building located at Sydney’s Central Station.The integral quality of the building offered many opportunities for re-use, reinforcing the practical application of the “long life - loose fit” mantra. The challenge was to provide a functional work environment, a space for meeting with, inspiring and entertaining clients - and most importantly, to exemplify and showcase the clients credentials as world leaders in ‘green’ and environmentally sensitive processes and products in their industry.The design approach ensures that new ‘insertions’ touch the existing building fabric lightly, thus maintaining the integrity of the existing building whilst accommodating the performance demands of a modern office and showroom space. Interpretation and adaptive re-use can often be controversial. Sensitive design in how this is achieved is necessary as the re-use of existing building stock is becoming increasingly important to the sustainable development of our built environment - in both environmental and economic terms.

PROJECT NAME: InterfaceFLORLOCATION: 101 chalmers street, surry hillsARCHITECT / PRACTICE: rice daubney team; steven shaw - director in charge, gengis yaglipinar - interior designer, rebecca yeo - interior designerSUB-CONSULTANT TEAM: rod howard and associates - heritage consultant, taylor tompson whitting - structural consultant, medland metropolis - electrical consultant, medland metropolis - hydraulic consultant, medland metropolis - mechanical consultant, lincolne scott - lighting consultant, tanner architects - base building refurbishment, davis langdon - cost consultant, jonathon dolton - esd, tyrone brannigan - photographerCONSTRUCTION TEAM: cube projects - builder

01 02 03

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28 29

cookery book PUbLISHING

SOFTWARESInDesignPhotoshopIllustrator

CLIENTJaku Pty Ltd; Leaders in Real Estate Pty Ltd

CLIENT TESTIMONIAL

To Whom it May Concern,

“ Under his guidance the magazine advanced appreciably in its positioning as the premier real estate publication in the marketplace. With the enhanced graphics we were able to attract top end interior designers and other image conscious marketers.

In addition he developed such items as a recipe book for Alfa Romeo that has been widely acclaimed...”

christopher baynesdirectorleading sydney homes mag

antiques / real estate magazines

INFO01: Redesign of the Leading Sydney Homes

magazine issued by Leaders in Real Estate Pty Ltd during my employment there.

02: Redesign of the 3 magazines issued by Jaku Pty Ltd during my employment there.

03 - 04: Cropped sample Covers of the Leading Sydney Homes magazine.

05 - 06: Cropped interna sample pages of The World of Antiques & Art.

07 - 10: Creation of a recipe booklet issued by Leaders in Real Estate Pty Ltd during my employment there.

12 LEADING SYDNEY HOMES

howtobeginCommentaryBy Leading Sydney interior designerLeslie Walford

When you buy a new house you are faced with a daunting mountain of thought. Of problems. Decisions, decisions? Who is going to make them? Indeed, what are they? Here is the agony of how to begin.

Sit quietly. Cogitate! Make lists to unburden and clarify the mind. Notes are so important. Lists of questions for those concerned or who can help. Gradually you see a path, create a focus.

The logic behind this article is my own experience with many people who need directing at this early stage of facing a big problem. So I decided to write down a lot of the steps you need to take, creating here a guide.

I’m not going to fi ll this magazine with an unlimited list but just some useful suggestions.

So, you have acquired a new space. On the renovation and decorating side you must check out condition and functions; such as

drains, leaks, bugs and termites, electricals, basic structure and of course work out how you want to use the spaces. Get the family involved in this and be sure they are happy about it. ‘This is to be your room Jason’. And so on. Make sure at this stage, in a subtle way, about who is to be the boss, even though ‘the family’ will all be involved. Avoid too much input by friends who may take an over subjective approach, giving you advice good for themselves, but not for you.

Carrying on – you should decide that the number one key is to deal with function. Sometimes this is well done on paper, plotting the basic furniture for the rooms, concentrating on how something you own will fi t in if you must use it. Plan to discard what cannot work. Be severe. Get rid of hoarded goods. Clear the decks. My experience is people become quite renewed in a new home. Messy people often become tidy. Casual housewives become fanatics. Don’t

over do this – after all there is, we suppose, an essential you and we don’t want trivia causing you to have sleepless nights.

With quite a lot of planning and function considering done, become more specifi c. Workable lists. One fi rst for the plumber, the electrician, the carpenter, your shopping, a furniture-to-search-for list, lighting needs and so on. Keep fi les. This will help you beyond your imaginings. And also – very useful, keep a fi le of pictures from magazines and notes of things you like which might set the mood of your new place. These will build up your attitudes. Keep looking around when you are out and about, for good house colours, garden ideas and more.

Be realistic – here’s a warning – and collect ideas that will relate to your home, not too far-fetched. Though sometimes a photograph of a palace can inspire your themes.

Placing furniture is very important in the theory of how to begin. I like to think of the

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INFO01: Redesign of the Leading Sydney Homes

magazine issued by Leaders in Real Estate Pty Ltd during my employment there.

02: Redesign of the 3 magazines issued by Jaku Pty Ltd during my employment there.

03: Cropped sample inside story within the Leading Sydney Homes magazine.

04: Cropped internal sample page of The World of Antiques & Art.

05 - 08: Creation of a recipe booklet issued by Leaders in Real Estate Pty Ltd during my employment there.

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INFO01: Corporate booklet designed for Austrade;

including a business card.02: A series of double sided flyers for Public

Works.03 - 04: A series of educational material aimed

at parents including a newsletter, a small brochure & a Source book.

PUbLISHING corporate litterature / school flyers educational source book / newsletter / brochure PUbLISHING

SOFTWAREQuark XpressPhotoshopIllustrator

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CLIENTAustrade; Public Works; NCAC

STUDIOSDesign Resource

northern sun technology p/l PACkAGE DESIGN: REVA

bRIEFTo create a series of 3 different wallets package size, a mobile pouch package & a water proof bag package for Reva’s mobile accessories.

FINAL CONCEPTThe whole entire suite has a crisp, clean feel, making use of the 2 main colours used quite boldly.

INFO01: A series of 3 different size wallet packaging

design boxes.02: A mobile pouch packaging design box.03: A water proof bag packging design box.04: Logo designed at Design Resource for

Northern Sun Technology Pty Ltd.

CLIENTSNorthern Sun Technology P/L

STUDIOSDesign Resource

SOFTWAREQuark XpressPhotoshopIllustrator

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02 03

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herbalist

LOGOS clothing / retail sector / the arts / environmental waste / joint venture / chartered accountants / mobile phone accessories

A selection of some our logos we have designed. We believe a logo should always have power. Whether one colour or ten, on a pencil or a billboard, a successful logo should always maintain its strength. If you don’t think your branding does this, contact us now.

INFO01: Logo designed at Creative Marks Studio for

Elio Collezione, italian range of clothing for men.

02: Logo designed at Design Resource for Quest Accountants Pty Ltd.

03: Logo designed at Creative Marks Studio for School of Conscious Art.

04: Logo designed at Design Resource for Environmental Technologies Waste Pty Ltd.

05: Logo designed at Rice Daubney Architects for a joint venture of 3 companies.

06: Logo designed at Rice Daubney Architects for North Leneva Town Centre development.

07: Logo designed at Design Resource for Northern Sun Technology Pty Ltd.

08: Logo designed at Rice Daubney Architects for their Retail sector as a sub-brand.

STUDIOSDesign ResourceRice Daubney ArchitectsCreative Marks

SOFTWARESIllustrator InDesignPhotoshop

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environmental company suite / school brochure SUITE

SOFTWARESQuark XpressInDesignPhotoshopIllustrator

STUDIOSDesign ResourceCreative Marks

CLIENTSEnvironmental Technologies Waste Pty Ltd; Private client

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TYPOGRAPHY - EXPERIMENTAL DESIGN private client

INFOExperimental design: creation of a whole new typeface in 2002 called Efflorescence

CONCEPTEfflorescence is a state or time of flowering; a gradual process of unfolding or developing.

private client THERAPIST: bROCHURE + ADVERTISEMENT + bUSINESS CARDS

INFO01: A 3-fold brochure designed for the Satori

Retreat.02: A collection of therapists business cards

designed over the years.03: An advertisement designed for the Satori

Retreat.

AUGUST 2008

23rd - 30th 8 day Fully Residential RetReat

tamboRine mountain Gold Coast HinteRland

offers you the direct experience of liberation

offers you the direct experience of liberation

what is my next step?Contact our coordinator Jayana for your information pack now by calling 0414 778 471 or email [email protected]. We accept all payment methods.

what will the week offer?A nourishing environment deep in nature – fresh air, walks and beautiful healthy food – A Real Retreat! Physical dynamic meditations used to both detox the physical and emotional body.CLEANSE – Body mind and spiritTIME OUT – A New way to beLOVE – The ultimate connection, your authentic selfLIBERATION – Drop suffering, open to truthThe absolute recognition and rest from who you are not, the Ego. And the experience of simply YOU!Daily contemplation assignments that are designed and structured to supportively take you to the next step in your inner understanding and help deepen your process – this is not a passive Vipassana style retreat!The exquisite journey of connection – with yourself, Existence and your fellow seekers at Satori Retreat.The process is highly structured with a definite focus on you getting to know YOU. It will reveal how you abandon yourself with each person you are with – how your AUThENTIC SELf is compromised as you adapt to get love, approval, recognition, your own way – to be desired, wanted, needed, liked etc. There is no other process that illuminates so vividly the ‘games’ we continually play and therefore illuminates the way for real liberation.

AUGUST 2008

23rd - 30th 8 day Fully Residential RetReat

tamboRine mountain Gold Coast HinteRland

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STUDIOSCreative Marks

SOFTWARESInDesignPhotoshopIllustrator

STUDIOCreative Marks

SOFTWARESIllustrator & InDesign

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supporting the small & large business industryat creative marks

CONTACT DETAILS

I can be contacted via email: [email protected] or my website: www.creativemarks.com.au to view my portfolio online or on my mobile:

0434 670 351

CLIENT TESTIMONIAL

Atol has a sensitive eye for detail and has always been a pleasure to work with. His honesty and dedication ensure that the final product is always one you can both be proud of.

I have no doubt that Atol’s artistry, techincal skills + kind heart will result in a pleasurable experience and wonderful outcome for all involved.

tina turrisiassociaterice daubney architects