attachment 4 - cada · 2017-08-02 · plum tree martinez, ca 116 regency plaza martinez, ca 95...

Attachment 4

CONTENT: PAGE

a. Company Overview (3)

b. Current Portfolio (4)

c. Sequoia’s Operating Structure (5-16)

i. Departmental Support

ii. Company Awards

iii. Organizational Chart

iv. Executive Biographies

Altamont Summit-leftVenu-center topTower 737-center Slate Ridge-bottomAlicante-right

TABLE OF CONTENTS

Proprietary & Confidential

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• Sequoia Equities was established in 1986 as a multifamily investment management company.

• Sequoia is a vertically integrated company that provides in-house acquisition, asset and property management,marketing, reporting and construction services to their investors.

• Over the last 30 years, Sequoia has acquired and managed over 14,000 apartment units; currently managingover 12,000 units in 49 properties on the West Coast.

• Sequoia’s apartment portfolio consists of market rate workforce rental housing and college student housing.

• The current gross value of Sequoia’s portfolio is over $3.5 billion.

• Sequoia employs more than 350 employees across four states.

• The senior management team has an average tenure of 12 years of employment with the firm.

• Sequoia has acted as a general partner and fiduciary for more than 300 private investors over the past 30 years.

• Sequoia’s large portfolio size has created a reduction in costs from vendors and contractors that providematerial and service discounts to Sequoia, resulting in lower expenses and ultimately increasing cash flowto investors.

• Sequoia’s acquisition volume has averaged $62.3 million annually since 1995 with an average dispositionvolume during the same period of $14.8 million.


SEQUOIA PROPERTIES:

Property Name Location Units Syndication Date

Shadow Oaks Cupertino, CA 200 Nov-88

Villa Palms Livermore, CA 70 Nov-89

La Valencia Campbell, CA 234 Jan-91

Deer Valley Roseville, CA 262 Sep-94

Reserve at Capital Center Rancho Cordova, CA 240 May-95

Post Street Towers San Francisco, CA 248 Apr-97

Sterling Heights Benicia, CA 120 Feb-99

Flora Walnut Creek, CA 98 Apr-99

Shadow Ridge Simi Valley, CA 332 Dec-99

Hidden Hills Laguna Niguel, CA 324 Dec-00

Niguel Summit Laguna Niguel, CA 170 Dec-00

Paloma Summit Foothill Ranch, CA 200 Dec-00

Alicante Aliso Viejo, CA 428 Apr-03

Villas/Overlook at Woodranch Simi Valley, CA 504 Jul-03

Craig Hall Chico, CA 700 Apr-04

Seventeen Mile Pacific Grove, CA 84 Jan-05

Park Central Petaluma, CA 240 Jun-05

The Vintage South Meadows Reno, NV 368 Nov-05

Esplanade at Riverwalk Riverside, CA 588 Apr-06

Venu at Galleria Roseville, CA 240 Sep-08

Valley Ridge Martinez, CA 120 Feb-09

The Alize at Aliso Viejo Aliso Viejo, CA 484 Apr-09

Hidden Lake Sacramento, CA 272 Aug-09

Cross Pointe Antioch, CA 244 Jun-10

Cypress Villas Redlands, CA 83 Dec-10

Slate Ridge Vancouver, WA 333 Jul-11

River Oaks Vacaville, CA 312 Dec-11

Center Pointe Beaverton, OR 264 Mar-12

Property Name Location Units

Ballena Village Alameda, CA 392

Park Ridge Rohnert Park, CA 348

Plum Tree Martinez, CA 116

Regency Plaza Martinez, CA 95

Ridgecrest Martinez, CA 72

Sandpiper Village Vacaville, CA 210

Spring Lake Santa Rosa, CA 104

Tower Alameda, CA 76

Trinity House Walnut Creek, CA 78

SEQUOIA 3RD PARTY MANAGED PROPERTIES:

TOTAL UNDER

MANAGEMENT:

PROPERTIES UNITS

49 12,931

Property Name Location Units Syndication Date

Mill Springs Park Livermore, CA 210 Aug-12

Cortland Village Hillsboro, OR 360 Nov-12

Rosewalk San Jose, CA 456 Dec-13

Altamont Summit Happy Valley, OR 439 Dec-13

Brio Glendale, CA 200 Sep-14

Harrison Tower Portland, OR 185 Dec-14

Iron Point Folsom, CA 280 Dec-14

The Mill at First Hill Seattle, WA 351 Jun-15

Waterhouse Place Beaverton, OR 279 Sep-15

Azure Petaluma, CA 147 Jun-16

Eddyline at Bridgeport Tualitin, OR 367 Sep-16

The Carriages at Fairwood Downs

Renton, WA 400 Dec-16

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Waterhouse Place-top-leftAzure-top-rightSlate Ridge-center Hidden Lake-rightRosewalk-bottom-right


ORGANIZATIONAL STRUCTURE


FOLSOM, CA

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The goal was simple: to enhance the functionality of the units and amplify the natural beauty of the asset. Although well-maintained, the 2001 vintage building was beginning to show signs of age. A thorough study of the market determined the profile was attracted to luxury features such as open-concept kitchens, stone countertops, and plank style flooring. In addition, neighboring Intel employed about one thirdof our demographic base—the relative affluence and percentage of educational attainment indicated they were capable of paying a premium for this sort of product.

THE INTERIOR RENOVATION SCOPE INCLUDED:• Opening kitchen to main living area by lowering counter height.• Grey quartz countertops with full-height subway tile backsplashes.• Stainless steel appliances.• Built-in USB outlets.• Plank-style flooring.

THE AMENITY UPDATE INCLUDED:• Replacing a Business Center with a private, OnDemand Yoga & Spin room.• Modernizing the clubhouse and adding a kitchen for resident use.• Updating the pool area with a fresh look and new, outdoor fire pit area.

POST-RENOVATIONPREMIUM:

$281 per unit,per month

*Premium shown is anaverage of all units completed

in the past 10 months as of February 1, 2017.


Purchased in 2013, Rosewalk Apartments underwent a massive community beautification. The property, nestled in the heart of Silicon Valley, was abuzz with busy residents. As a result, the renovation projects aimed at emphasizing convenience for the resident. Through unit specific upgrades and the addition of an outdoor pavilion, Sequoia was able to give customers more value for their dollar.

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THE INTERIOR RENOVATION SCOPE INCLUDED:• Open concept kitchens with large, functional semi-islands.• Midnight laminate with shaker-panel cabinets throughout.• Upgraded appliances and flooring.• Brushed nickel hardware.• Two-tone paint.

THE AMENITY UPDATE INCLUDED:• Deep cushion seating and televisions at a new pool-side pavillion.• Food preparation area with barbeque, sink, and refrigerator.• Two-sided fireplace and outdoor heaters.






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Deer Valley is located in Roseville, California. Built in 1990, the community aged gracefully under Sequoia’s thoughtful management. As the economy improved, the property began to compete with product that was of a newer construction. The objective was to completely overhaul the landscaping, exterior paint, common area amenities, and unit aesthetic to maintainour market-leading position.

THE INTERIOR RENOVATION SCOPE INCLUDED:

• Espresso-colored cabinets with natural stone countertops.• Stainless steel appliances.• New flooring and paint.

THE AMENITY UPDATE INCLUDED:

• Professionally designed drought-tolerant landscaping installed throughout.• Clubhouse with demonstration kitchen, media center, billiards, and fireside seating.• Installed new fitness center with OnDemand spin, yoga, and aerobics classes, Crossfit

& TRX style equipment, cardio equipment with personal media players.• Fashionable pool area with day beds.• Exterior paint and signage.






Sequoia’s I.T. Department initiatives are aligned with Sequoia’s strategic business modelusing the Business Technology Team and Customer Experience Council. The Help Deskprovides comprehensive onsite and remote support to all Sequoia properties, enablingthem to operate smoothly by resolving nearly 1,000 requests per month. The departmentimplements and supports the latest property management technology products, creatingoperational efficiencies and delivering superior report analysis to ownership. I.T. teammembers hold senior-level committee positions with every major property managementsoftware vendor. This ensures that current and future Sequoia requirements are knownand implemented in their products.

WHAT SETS US APART?• Superior operational efficiency utilizing the best hardware and software solutions• Comprehensive project management skills and tools to manage growth and execute on

complex initiatives• Influence with vendor partners to establish and execute on Sequoia’s organizational needs• Decades of property management knowledge among current I.T. team members• Vast expertise in current technologies with the vision to identify future trends

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Sequoia University (SU) is our award-winning, internaltraining program designed to support and developour greatest asset – our team members. This programhas been voted the #1 team member benefit for manyconsecutive years.

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Our training department develops company-specific classroom training, eLearning courses,micro-learning videos, webinars, and countless job aids and user guides. If there is a newprocess, policy, program, or system, the training team is involved to ensure each team memberis aware it’s coming and equipped for the change. Whether our team members are new to theindustry or seasoned veterans, our trainings leave attendees feeling inspired and equipped toelevate the everyday for our customers and residents.

WHAT SETS US APART?• We utilize the talents and knowledge of our most successful team members ranging from

property individuals on up to our CEO to train all of our internal company courses.• We identify our highest potential team members and develop them as mentors as a way to

prepare them for future leadership roles within the organization.• We provide team members with the opportunity to attend company-paid training courses

that will aid in their professional development and lead to valuable industry certificationsand designations.

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Sequoia’s award-winning marketing departmentoversees all advertising and public relationsactivities for our communities and the company.

Our marketing department’s primary mission is to generate leads for our teams. Inpursuit of this, we execute a wide range of market-facing activities including websitesearch engine optimization and the development of strategic partnerships with local areaemployers. While sales performance is critical to the success of the communities, thedepartment also manages the use and visibility of the Sequoia brand across all channels,including: collateral, merchandising, video, mobile, and social media. We have specificexpertise in troubleshooting underperforming assets, as well as, positioning for newacquisitions.

WHAT SETS US APART?• From paid advertising to Craigslist posting, we use data to drive the decisionmaking

for every single thing that we do.• Our earned and owned media trump “traditional” or paid advertising in terms of lead

generation at our property locations.• We emphasize the implementation of memorable sales and residential experiences,

which translates to positive online reviews for our communities.

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COMPANY AWARDSPROPERTY AWARDS

2016 Multifamily Northwest AwardsRenovation of the YearHarrison TowerProperty of the YearAltamont Summit

2016 Nevada State Apartment Association Jewel AwardsProperty Management Company of the Year Sequoia Equities, Inc.

2016 East Bay GEMMCommunity Manager of the Year (up to 100 units)Xavier Garza, Tower

2015 Multifamily NW ACE AwardsCivic Award WinnerSlate Ridge at Fisher’s Landing

2015 East Bay GEMMCommunity of the Year (101-200 units) Plum Tree Apartments

2015 CEL A-List AwardsSeventeen Mile Drive VillageVenu at GalleriaVilla Palms

2015 CEL A-List AwardsAltamont SummitCenter PointeCortland VillageCypress VillasDeer ValleyFloraHidden LakeNiguel SummitPaloma Summit

2014 East Bay GEMMCommunity Manager of the Year (101-200 units)Andrea Kraemer, Sterling HeightsCommunity of the Year (101-200 units)Sterling Heights

2014 Nevada State Apartment Association Jewel AwardsCommunity of the YearThe Vintage at South Meadows

PROPERTY AWARDS (cont.)

2013 Multi Housing News National Excellence AwardsBest Value-Add Renovation (Honorable Mention)Slate Ridge at Fisher’s Landing

2013 Nevada State Apartment Association Jewel AwardsJewel Award: Overall Community of the YearThe Vintage at South Meadows

2013 East Bay GEMM Assoc. AwardsRental Community of the Year (201+)Sandpiper VillageRental Community of the Year (101-200)Sterling Heights

TEAM MEMBER AWARDS

2016 Multifamily Northwest AwardsCommunity Manager of the YearChris Pasteur, Cortland Village

2015 Multifamily NW ACE Awards Rookie of the Year (199+ units)Leah Byrd, Harrison Tower

2015 East Bay GEMMMaintenance Tech of the Year (up to 100 units)Jason Cranson, Villa PalmsRegional Manager of the Year Patty Sul, Sequoia Equities

2014 East Bay GEMMMaintenance Tech of the Year (up to 100 units)Jason Cranson, Villa Palms

2014 Nevada State Apartment Association Jewel AwardsLeasing Consultant of the YearRachael Ponce, The Vintage at South MeadowsSupport Staff Person of the YearKristen Lozano, Sequoia Equities, Inc.

The Mill at First Hill-topIron Point-center leftThe Vintage-center rightHarrison Tower-bottom

2013 Nevada State Apartment Association Jewel AwardsLeasing Consultant of the YearRachel PonceSupport Staff Person of the YearKristen Bean

2013 APEX AwardsRegional Manager of the YearCarrie CaudillCommunity Manager of the Year (351+ Units)Shelley GarciaService Manager of the Year (1-150 units)Gary MathewsAssistant Manager of the Year (351+ units)David Floren

2013 East Bay GEMM Assoc. AwardsMaintenance Supervisor of the Year (101+)Jason SheaRental Community Manger of the Year (51-100)Andi Benstead

Park CentralPark RidgePlum TreeSandpiper VillageShadow OaksShadow RidgeSterling HeightsThe ReserveTrinity House


SEQUOIA EQUITIES

Sequoia EquitiesSecurities Corporation

Sequoia Apartment Communities

Sequoia ConstructionServices

TrainingInformation Technology

Accounting & Reporting Marketing

Human Resources

PropertyManagement

Renovations &Repositioning

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PRESIDENT & CEOMARK CARTER

ASSET MANAGEMENT

Senior VP, Director of Operations & Construction ManagementBill Brooks, CPM®

Asset Management

Construction & Roo�ng

Customer Experience

Maintenance & Capital Projects

Marketing & Digital Strategy

PROPERTY MANAGEMENT

Senior VP, Director of Portfolio ManagementCynthia McSherry, MBA

Finance & Accounting

Human Resources

Information Technology

Portfolio Management

Revenue Management

Training & Development

ACQUISITIONS &DISPOSITIONS

Director of Acquisitions, General Partner of A�liated PartnershipsPat Reilly

Acquisitions Associate

Underwriting & Research

COIT FINANCIAL GROUP & SEQUOIA EQUITIES

SECURITIES CORPORATION

President, Broker/DealerKen Coit

CAPITAL MARKETS

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Mark CarterPresident and CEO, General Partner of Affiliated PartnershipsMark Carter is President, Chief Executive Officer, and Chief Investment Officer of Sequoia Equities, Inc. (SEI). He is a founder of SEI and is a principal and general partner of numerous affiliated companies and partnerships. Mr. Carter is responsible for overseeing all investment and asset management decisions for SEI and related affiliates.

Mr. Carter joined SEI’s predecessor, Kroger Kraemer Brohaugh, Inc. in 1986 and became a founding principal of SEI at its incorporation in 1988. Since joining the company, Mr. Carter has been involved in the acquisition, management, and disposition of more than $3 billion in real estate assets. Mr. Carter began his career in real estate in 1979 at Marcus & Milichap and then became Senior Acquisition Manager for Prometheus Development. Mr. Carter is a registered representative with the National Association of Securities Dealers and a graduate of University of California, Berkeley with a B.A. in Economics.

R. Ken CoitPresident/Broker Dealer, General Partner of Affiliated Partnerships R. Ken Coit, is a Certified Financial Planner and the President and registered principal of Sequoia Equities Securities Corporation. Mr. Coit has been involved in the investment and tax planning field since 1971. Mr. Coit is responsible for private fund raising for Sequoia sponsored offerings.

He serves on the National Advisory Board for the College of Pharmacy, at the University of Arizona and he funded at chair at the College of Pharmacy in 2011. Mr. Coit is a registered principal of FINRA and has served as President and Board Member of the East Bay Chapter of the International Association for Financial Planning. Additionally, he serves on the Summit Bank Charitable Foundation Board. Mr. Coit has published articles on investment and tax strategies.

Mr. Coit has been involved in real estate syndication and capital raising since the 1970’s. Prior to his association with Sequoia Equities, he served as co-general partner of four real estate partnerships, including two agricultural partnerships that have completed operation, and two non-load mutual fund partnerships.

Pat ReillyDirector of Acquisitions, General Partner of Affiliated PartnershipsMr. Reilly has been buying institutional quality multifamily property for 25 years in markets that include Washington, Oregon, California, Nevada, Arizona and Colorado. He has helped acquire over $4 Billion of multifamily assets on behalf of clients through direct acquisitions, presales and joint ventures. Prior to joining Sequoia Equities in 2004, Mr. Reilly was the founding partner of Capital Realty Advisors (CRA), an apartment acquisition advisor that specialized in the acquisition of multifamily investments for corporate pension funds and private corporate investors.

Mr. Reilly was one of the original partners in MacFarlane Realty Advisors in 1993. He was in charge of multifamily acquisitions nationally. Since 2004, Mr. Reilly has been a partner with Sequoia Equities in charge of acquisitions, dispositions and market due diligence. Mr. Reilly is a graduate of California State University Chico with a Bachelor of Arts degree in marketing.

SequoiaEquities.com

FOR INFORMATION CONTACT KEN COIT AT:

Lisa M. Trapp

1777 Botelbo Drive Suite 300Walnut Creek, CA 94596

[email protected]

Phone: (530) 902-4451

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MISSION STATEMENTWe strive to make the ordinarya little more special by inspiringour employees and creatingcommunities where people canexpect more out of everyday life.

attachment 4 - cada · 2017-08-02 · plum tree martinez, ca 116 regency plaza martinez, ca 95...

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