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Attachments

GOOLWA WHARFPRECINCT BOARD

Thursday31 March 2016

1

South Australian Wooden Boat Festival Business Plan Version 4 24 March 2016

Alexandrina Council

South Australian Wooden Boat Festival 2017

Event Plan

megd

Typewritten text

Attachment 5.1

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1. Festival Background

The South Australian Wooden Boat Festival is a biennial festival held over two days and one evening at the Historic River Port of Goolwa, located on the Fleurieu Peninsula, a pleasant one hour drive south of Adelaide, South Australia. The 2017 Festival is programmed for the weekend of 22nd and 23rd April. The Festival was established in 1989 by a group of local boat enthusiasts with an obsession for wooden boats and the desire to share the characteristic natural River Murray environment, lifestyle, culture and heritage of the Goolwa area. It is a multi-award winning cultural Festival with great consumer appeal that delivers an exciting mix of wooden boats, people, food, wine, and entertainment. There has been strong community support for this festival with many passionate community members and community groups providing their time, skills and expertise to plan and conduct the festival since commencing in 1989. Highlights of the South Australian Wooden Boat Festival history; 1989 First event held in Goolwa 2007 10th event promoted as South Australian Wooden Boat and Music Festival and held for

two and a half days due to being held on a long weekend 2009 Event held and returned to a two day one night program despite Goolwa and River

Murray severely affected by drought, increased the on land program 2011 Celebration of water back in the Murray River, free entry festival, record crowds (20 000)

and boats (258) 2013 Re-introduced a small entry fee ($5 per Adult) and boat registration fee ($25) and secured

international guest Griff Rhys Jones, very popular with crowds and huge media coverage, 15 000 people 267 boats

The Festival has been recognised for excellence within the tourism and events industry; 2011 Winner of the Festivals and Events category at the 2011 South Australian Tourism Awards

Represented South Australia at the national awards and won Bronze

2013 Silver medal at the 2013 South Australian Tourism Awards for Festivals and Events National finalist for Best Regional Event at the 2013 Australian Event Awards

Winner of the Best Regional Event for South Australia at the 2013 Australian Event Awards The only South Australian event recognised within the top ten of Australia’s Favourite Events for 2013 The festival Contributed to South Australia being a state finalist for Best Event State at the 2013 Australian Event Awards. The South Australian Wooden Boat Festival is a registered business name owned by the Alexandrina Council and provides opportunities for the Alexandrina Council to;

Deliver an event for Alexandrina and regional community to enjoy

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To promote and preserve the wooden boat heritage of Goolwa and the River Murray

Provide social opportunities for individuals and families to gather and enjoy what Goolwa and surrounds has to offer

Stimulate the local economy by providing an opportunity for Alexandrina businesses to generate income at the event

Raise the profile of the Alexandrina Council area and the Fleurieu Peninsula

Increase visitor numbers to the Alexandrina Council area to attend the Festival and stay in the area

The Festival brings visitors and community members together to share in our living history, river environment, adds value to our local economy and supports the tourism industry. The South Australian Wooden Boat Festival is a unique festival offering quality tourism experiences;

Largest collection of inland wooden boats in Australia on show during the festival

Goolwa is the only place in the Southern Hemisphere where steam boat meets steam train and festival attendees can enjoy both a steam train ride and paddle steamer cruise

This Festival is renowned as the ‘friendly festival’ where visitors are encouraged to attend and get involved with the events on water and land

On water events are close to the Wharf offering an exciting spectacle to festival attendees

To further involve the community, the staging of the 2017 Festival has been placed in the hands of

the South Australian Wooden Boat Festival Committee – a sub-committee of the Goolwa Wharf

Precinct Board. The new committee, endorsed at the February 2016 meeting of The Wharf Precinct

Board has commenced operation and has prepared this draft plan.

One of the first tasks of the new committee was to critically review progress towards the 2017

Festival which resulted in a recommendation – since endorsed – to move the 2017 Festival to April

due to the difficulties experienced with weather in February. It is also relevant that the Festival is

now positioned towards the end of the peak period rather than in mid peak period.

2. Event Description

The 15th festival will be held at the historic Goolwa Wharf Precinct and surrounds on the 22 and 23

April 2017 and is expected to attract in excess of 20,000 visitors generating a local economic benefit

of $3,000,000.

The historic Goolwa Wharf (originally built in 1852) precinct is an ideal location to showcase the

town, Murray River and its distinctive blend of old world charm and current day activities. The

festival site features the Paddle Steamer Oscar ‘W’, Goolwa Riverboat Centre, railway station for the

Heritage Cockle Train, boutique brewery, cellar door, cafés, parklands, boardwalk and modern

mooring facilities and extends to incorporate Armfield Slip, Goolwa Regatta Yacht Club and the

Goolwa Aquatic Club.

The on water program is conducted within closed waters on the Murray River with 5 courses

allowing, the variety of boats registered to participate safely in the festival while providing a

stunning display for spectators.

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The on land program including maritime displays, art exhibitions, children’s activities, music, regional

food and wine and festival fare completes the festival atmosphere. We will be attempting wherever

possible, to provide participation opportunities for patrons of the event. The “Rough and Ready”

segment is a good example of this.

The committee is mindful of the need to keep a strong focus on boats and boating activities, to

celebrate, promote and sustain the wooden boat heritage of Goolwa and the Murray, to maximise

the community nature of the event and to stage the Festival in a cost-effective manner.

To achieve this vision, South Australian Wooden Boat Festival strives to:

Involve the greater Fleurieu community and its community groups in the delivery of the

varied program.

Build on wooden boat traditions and encourage preservation and interpretation of Murray

River heritage and culture.

Promote Goolwa and the greater Fleurieu as a tourist destination and entice tourists to stay

overnight within the region thus extending the peak holiday season.

Enhance the visitor experience by providing the opportunity to participate in a diverse range

of entertaining and interactive activities on water and land.

Convert the day visitors to overnight stays.

Festival Program

The South Australian Wooden Boat Festival will be centred primarily on the Goolwa Wharf Precinct

utilising existing and temporary event infrastructure to provide high quality facilities that add to the

comfort and safety of visitors to the Festival. Activities will be extended to utilise adjacent boating

facilities including the historic Armfield Slip and Boatshed, Goolwa Regatta Yacht Club and Goolwa

Aquatic Club. We are currently negotiating with a number of local bodies to have them arrange

events to coincide and integrate with the South Australian Wooden Boat Festival. Already, some

have indicated that they will be staging exhibitions in the District, specifically to coincide with the

Festival.

Format

As the largest event held on the Fleurieu Peninsular the South Australian Wooden Boat Festival

offers activities ‘On Water’ and ‘On Land’ for both enthusiasts and the general public.

Following lengthy debate and examination of previous Festivals, it has been determined that there

will be free entry to the 2017 Festival, but that souvenir programs will be on sale both before and

during the Festival. These will make a contribution to the net financial position of the event.

While the focus for the program will be the Wharf Precinct, a number of the activities will be located

at Armfield Slip and Boatshed, Goolwa Regatta Yacht Club and Goolwa Aquatic Club, thus extending

the use of community facilities.

The event is planned to start on Friday evening with a Street Parade which will enable Cadell Street

traders to participate fully. There will also be a welcome event and an Official Opening in the middle

of the day on Saturday.

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The main program commences at 9am on Saturday morning continuing until late in the evening and

open at 9am on Sunday concluding at 5pm.

The South Australian Wooden Boat Festival will comprise of the following components:

1. On Land

The 2017 event is shaping up to provide two days of interesting, informative and enjoyable action

for visitors and participants to be involved in celebrating the River’s Heritage and Culture and the

passion for Wooden Boats.

1. Food & Wine

The Fleurieu is renowned for its excellent food and wine production and the aim of the

organisers is to embrace local businesses as they showcase what they have to offer. This is

an important aspect of the event as many visitors will have the opportunity to enjoy the

culinary delights and to discover more about the local region.

In addition to the existing licence holders in the Wharf Precinct serving alcohol as part of

their normal trading, a licensed food and wine marquee will be provided to showcase

regional wine, other and beverages and local foods.

Goolwa is a Cittaslow town and it is envisaged to source their involvement to promote the

‘slow food movement’ and the overall Cittaslow ethos.

2. Art & Culture

Local artists abound across the Fleurieu and, combined with the history of the Port of

Goolwa, will provide an extensive array of life and times of the Lower Murray River.

Included in the program will be:

2.1 Displays and demonstrations of cultural and craft activities from the Ngarrindjeri

peoples of the area

2.2 ‘Women of the River’ exhibition

2.3 Photographic and art exhibitions related to boating and its history, and to the local

environment

2.4 A regional display of the History of the River

2.5 A display of models of historic wooden boats

2.6 Book launch – ‘History of the Brigand’

2.7 Photographic and Art Workshops for school students prior to the event, culminating

in the work being exhibited at the Festival

3. Maritime

3.1 Boat building demonstrations including tree log cutting, planking and workmanship

3.2 Demonstrations of wood working skills showcasing young talented boat builders

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3.3 Boat restoration featuring historic Armfield volunteer workshop

3.4 Pond Yachts with a model boat display

3.5 Working steam engine display

3.6 Demonstrations of rope making, rope tying and knots

3.7 Seminars which encompass boating skills and applications

3.8 Maritime Stalls

4. Entertainment

4.1 Local musicians and artists providing live entertainment

4.2 Poetry Reading

4.3 Cooking demonstrations using Regional food and chefs.

4.4 Children’s activities and entertainment area – including ‘Yellow brick Road’ and boat

building for kids. Hands on activities and art.

4.5 Roving musicians and buskers

4.6 Navy Band

5. Community

To celebrate the festival within the community many regional groups will be invited to

participate through:

5.1 A Street Parade on the Friday night

5.2 Competitions for shop owners to dress their windows

5.3 Nautical Flags down Cadell Street

5.4 Involve local boating organisations to be involved with displays and activities

(See attached program for details)

2. On -Water Program

The on- water program is conducted in closed waters, extending from the Wharf Precinct

southward. This is to assure safety for participants and the boating public.

Events are held throughout the day and are varied to maintain the interest of the viewing public and

to give Festival entrants an opportunity to showcase their craft on-water and/or compete with other

like craft.

b. Sailing Races

c. Boat Parades

d. Boat Demonstrations

e. Paddle Steamer Cruises

(See attached program for details)

VIP Function

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The VIP component of the event will incorporate the official opening. It is intended to invite His

Excellency Hon. Hue Van Le – Governor of South Australia to open the Festival. A VIP event will

follow featuring select food and wine with South Australian Wooden Boat Festival Committee,

sponsors and Alexandrina Council invited guests. This event will include a formal address by the

Mayor and time for VIPs to explore the Festival.

Sponsor’s Program

A sponsor’s program will keep sponsors engaged, from the development of the event through to the

post-event evaluation stage. If the Festival budget permits, (subject to sponsorship income) a

sponsor’s launch will be held as a networking opportunity for sponsors, participating traders and the

Council.

Community Festival Focus

The 2017 South Australian Wooden Boat Festival will have a distinct community focus. Feedback

from the 2015 Festival showed concern that local community groups felt excluded from the planning

and execution of the Festival. Therefore a key aspect of the 2017 Festival is the engagement of local

community groups and individuals in the organisation, delivery and operational support to the

Festival.

The Committee has already commenced work with Service Clubs, The SA Wooden Boat Association,

Victor Harbor Sea Rescue, Goolwa Regatta Yacht Club and Goolwa Aquatic Club and other

community groups to identify areas where each can participate in the 2017 Festival.

In a similar vein the entertainment provided to support the Festival program will feature, where

possible, local talent.

Minimising the Festival’s Carbon Footprint

• Waste bins

• Recycling

• Water Tower for water bottle refills

• Biodegradable utensils, crockery and bags

• Carbon off-set program

Meeting Legislative Requirements

The South Australian Wooden Boat Festival will be delivered in compliance with legislation

pertaining to;

• Liquor Licensing

• Security

• Crowd Control

• Work Health Safety

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• Emergency Services emphasisAlexandrina region wine and Fleurieu beer

• Risk Management

3. Target Markets

The South Australian Wooden Boat Festival has grown significantly over the past 20 years to become

a signature regional event for the Fleurieu Peninsula and South Australia. Feedback has been

collected over many festivals and surveys conducted using the Encore Event Evaluation Program

since the 2009 Festival (3 festivals). This program provides a way to collect key demographic,

marketing and visitor satisfaction data to assist with assessment of the festival and improving future

festivals.

3.1 Target Markets

The Festival has identified the following attendees as target markets;

• Repeat visitors - previous boat participants and festival attendees

• Local community

• Boat and steam enthusiasts

• Art and culture supporters

• Food and wine connoisseurs

The target participants for the South Australian Wooden Boat Festival include the following groups;

• Traders from within the Alexandrina Council area and Fleurieu Peninsula (temporary food and

wine stalls)

• Maritime organisations (event stall holders, on water program participation and event assistance)

• Business organisations (event partners and sponsors)

•

3.2 Demographics

Demographic Survey Report from 2015 Festival

Gender Male 45% Female 55%

Age under 25 years 5%

25-44 years 22%

45-64 years 41%

Over 65 years 30%

Origin Goolwa & other Fleurieu Peninsula towns 40%

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Adelaide 31% Interstate 5%

Intrastate 23% International 2%*

Nights stayed in Goolwa

1 Night 7% 2 Nights 36% 3 Nights 25% 3+ Nights 32%

Day trip for the Festival

Day Trip 39% Two Days 61%

Festival attendees who came to Goolwa specifically for the Festival 91%

3.3 Survey Findings from previous festival

The 2015 Festival survey findings include;

• The main reason for attending this Festival was to support community organisation (51%), a

16% increase from 2013.

• Festival attendees found out about the Festival mainly from friends or had been before (63%), a

12% increase from 2013.

• Festival patronage was highest with groups of 2 people (45%) and 3 – 5 people (34%)

• Nearly half (41%) of attendees are aged between 45 and 64

• 51% are repeat visitors to the Festival

• 49% had not been to this festival before, 5% increase from 2013.

• 99% of people were either very happy or happy with the Festival, an increase of 5%

• What attendees liked most, organisation of Festival (31%), Venue of the Festival (32%), and

Festival program (26%)

• 30% of people surveyed were unable to articulate anything they didn’t like about the festival

while 47% least liked parking

• 99% of people would recommend the Festival to others

• 99% of people will return to Goolwa, an increase of 2%

4. Event Objectives

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The South Australian Wooden Boat Festival has the following goals;

1. To increase the profile of the South Australian Wooden Boat Festival and the Fleurieu

Peninsula and River Murray

2. To improve the quality of the South Australian Wooden Boat Festival

3. To develop a sustainable South Australian Wooden Boat Festival

4. To provide a memorable and enjoyable boating experience

To achieve these goals, the Festival objectives are;

4.1 Target Audience

Total number of attendees target = 20,000 with a maximum of 10,000 at any one time

Origin of attendees Local community

30%

Adelaide 28%

Number of attendees from South Australia 54%

Number of attendees from interstate 16% Number of attendees from overseas 2%

Trade participants

Number temporary food stalls target = 15

(Includes Fleurieu Peninsula traders x 9 and South Australian traders x 6)

Gourmet Food Marquee target = 6

Includes local produce/producers only, must all be Fleurieu Peninsula traders

Number of (non-food) traders/organisations participating from South Australia target = 20

eg retailers, maritime groups (Includes Alexandrina Council traders x 6)

All traders to be registered businesses within South Australia unless specifically maritime which

will add value to the Festival.

Boats

Number of recreational boats registered to participate in on water activities target = 200

Number of paddle steamers registered to participate in on water activities target = 5

Provide a memorable and enjoyable experience for the wooden boating fraternity

4.2 Event Partners (Sponsorship)

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• To achieve a minimum of $40 000 sponsorship income as contribution towards the event

• To develop a program for promoting sponsors during and after the event and pursuing long

term partnerships

4.3 Economic Objectives

• To enable a contribution of $2.5millionto $3 million to the local economy, measured by

collating average expenditure per person.

• To contribute a further minimum of $50,000 to the local economy through the preferential

employment of local suppliers by the Council (eg equipment, VIP catering).

• To provide additional indirect economic stimulation generated by expenditure of participating

traders, for example, extra purchases and employment required for the event.

To promote wooden boats regional boat businesses and tourism to encourage ongoing

increase in such activity in the region.

4.4 Environmental Objectives

Delivery of an event that proactively seeks to reduce its carbon footprint by:

• Requesting traders use disposable materials and choose biodegradable products

• Ensuring that all waste is separated into recycling and general waste

• Encouraging food suppliers to use locally sourced ingredients promoting Cittaslow* principles

• Providing non-smoking areas within the precinct (food/wine and children’s areas)

• Encouraging attendees to travel to the event using sustainable methods, for example walking,

cycling or using the train which will also assist with parking congestion, and measure what

mode of transport was used

* Cittaslow encourages regions to identify and use local food and produce and allow time to enjoy eating with family and friends.

4.5 Communication Objectives

In the light of feedback from previous Festivals early communication with stakeholders,

including community groups is essential to success. In like manner, seeking and securing

sponsors is a priority task to be addressed immediately after the endorsement of this plan.

The Committee will:

• Develop and implement a communications plan for the event which supports the

event’s objectives.

• Include the following elements in the communication plan:

Key messages

Media strategy

Advertising

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Digital media (website and social media)

Publications

• Strengthen the level of association of the Alexandrina Council with the South

Australian Wooden Boat Festival and boat related tourism, as the provider of

the event (target = 10% increase)

4.6 Event Delivery Objectives

• The event is delivered with zero incidents

• Delivery of the event is consistent with the South Australian Wooden Boat Festival Committee

proposal and this event concept

• Delivery of agreed services by suppliers

• Delivery as per the regulations of the Liquor Licence, SAPOL, Risk Management Plans, Security

/ crowd control and Safe Work SA.

5. Budget

In the short time the new committee has been operating, it has strived to develop a format and

budget which is realistic in the circumstances and can make the 2017 Festival a success.

The South Australian Wooden Boat Festival budget is formulated with the following in mind:

We believe that Alexandrina Council has a budget allocation in the 2016/2017 budget to

support South Australian Wooden Boat Festival 2017.

$40,000 sponsorship as part of the Festival income

That the Committee will work with community groups and individuals to maximise the use

of volunteers in the organisation and delivery of the Festival to ensure best financial

outcome.

2017 SA WOODEN BOAT FESTIVAL DRAFT BUDGET

INCOME $

Sponsorship 40,000

Grants 25,000

Exhibitor sites 30,000

Boat Registrations 5000

Program + Boat Boat sales + advertising space 25000

Merchandise 2000

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6. Event Evaluation

Total Income 127,000

EXPENDITURE

Marketing and Community Liaison

Print 26,700

Radio 15,000

TV 15,000

Website & Social Media 11,000

Promotion of Sponsors 8,000

Community Liaison & Council Staff 4,250

Total Marketing & Community Liaison 79,950

On-land Infrastructure

Security 5,000

Fencing 2,000

Marquees 6,000

Toilets, pumping & cleaning 12,000

electrical 8,000

Bins & other site infrastructure requirements 4,000

Lighting & PA across precinct 7,000

Entertainment 14,500

Total on-land infrastructure 58,500

On Water Infrastructure

Water operations(moorings, support, boat registration) 24,500

Total On Water Infrastructure 24,500

Finance & Admin

General Expense 4,750

Compliance (licences) 1,250

Total Finance & Admin 6,000

Special Projects

Fireworks 15,000

Boatie function/catering 5,000

Total Special Projects 20,000

TOTAL EXPENDITURE 188,950

Surplus/(Deficit) -61,950

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A comprehensive regime of post-event evaluation will be carried out. Details have not yet

been established, but the range of instruments will follow closely, the methodology used in

previous Festivals.

An example of the General Public Survey questions is attached. These were the questions

used in surveying the 2015 attendance and will be reviewed in the coming months. Similar

procedure will be followed for Sponsors, Trade participant, Community groups, and Boat

entries

Time Event- On water Saturday Comments/Actions Events - On Land Saturday Comments/Actions9.00 Rowing Art shows all day

9.30 Sting & Roar thruNavy Helicopter

Suggested that if possible the helicopter rescue demo shift to a time when morepeople are there to view it.

10.00 Speed Boats (1.5hrs Area D)Radio Controlled boats (Area F GYRC)Paddle Steamer CruisesDragon BoatsSkiffsCanoes, Kayaks, row boats/flatties

Paddle Steamers all day Boat Building/Rope Plaiting/Woodwork/Wood SteamingCittasslow

Water Taxi (2 x 60 minutes - wharf/TMHI/GAC/GYRC, 30min apart 10.00 - 4.00)Depending on entries, it may be necessary to split the Dragon Boats, Skiffs, Canoeset into more than one event/timeslot

10.30 Sailing - Dinghies & wooden trailersailers

Boat Building/Rope Plaiting/Woodwork/Wood SteamingCittasslow

11.00 Putt Putt & Steam & electric Boat Building/Rope Plaiting/Woodwork/Wood SteamingCittasslow

11.30 Halvorsen raft up

12.00 FESTIVAL OPENING/NgarrindjeriCeremony

FESTIVAL OPENING/Ngarrindjeri Ceremony

12.30 Grand Parade Grand ParadeConsider Concourse d'Elegance judging

1.00 Just Add WaterBlue Grass Need to include some additional on-water activity in this timeslot

1.30 Sailing - Vintage RaceRadio Controlled boats (Area F GYRC)

Rough & Ready/Just Add Water 1.30 and 2.00 events reversed, to allow Vintage Boats to stay out after the GrandParade

2.00 Radio Controlled boats (Area F GYRC) Just Add WaterBoat Building/Rope Plaiting/Woodwork/Wood SteamingBlue Grass

2.30 Row boats, kayaks, canoesSpeed Boats (GAC Area D)

Just Add WaterBoat Building/Rope Plaiting/Woodwork/Wood Steaming

3.00 Putt Putt & Steam & electricSpeed Boats (GAC Area D)

Just Add WaterBoat Building/Rope Plaiting/Woodwork/Wood Steaming

3.30 Sailing - 21's Just Add Water

4.00 Greasy Pole

4.30 Cork ScrambleTender wine cask race

5.00 Paddle Boats & boats >6m Fringe Entertainment

5.30 Fringe Entertainment6.00 Fringe Entertainment6.30 Fringe Entertainment7.00 Gala Dinner/Outdoor Cinema7.30 Gala Dinner/Outdoor Cinema8.00 Gala Dinner/Outdoor Cinema8.30 Gala Dinner/Outdoor Cinema9.00 Fairy parade Gala Dinner

9.30 Gala Dinner10.00 Fireworks Gala Dinner

10.30 Lone Piper Gala Dinner/Blue light Disco/Night Club

11.00 Gala Dinner/Blue light Disco/Night Club11.30 Gala Dinner/Blue light Disco/Night Club12.00 Gala Dinner/Blue light Disco/Night Club12.30 Gala Dinner/Night Club1.00 Gala Dinner/Night Club

SA Wooden Boat Festival 2017 DRAFT On land program

On Land Program Saturday

Activity Site On Land Program Sunday

Activity Site

9 am Music 9 am Music


10 am Steam Train departs Goolwa TBA

10 am Steam Train departs Goolwa TBA

ALL DAY 1. Boat Building/Rope Plaiting/Woodwork/Wood Steaming

2. Children’s Activities 3. Ngarrindjeri cultural

and craft activities 4. Rough & Ready

1. Bridge Area

2. Market Area 3. TBA

4. TBA

ALL DAY 1. Boat Building/Rope Plaiting/Woodwork/Wood Steaming

2. Children’s Activities 3. Ngarrindjeri cultural &

Craft Activities 4. Rough & Ready

1. Bridge Area

2. Market Area 3. TBA

4. TBA


Noon FESTIVAL OPENING Noon Music

12.15 pm Steam Train departs Goolwa TBA

12.15 Steam Train departs Goolwa TBA

12.30 Grand Parade

1 pm Music 1 pm Music





3.30 pm Presentation of Awards


4.45pm Steam Train departs Goolwa TBA


5 pm Music 5pm Grand Parade

6 pm Music

7 pm Music

7 pm Gala Dinner

9.00 pm FIREWORKS

Time Events - On Water Sunday Comments/Actions Events - On Land Sunday Comments/Actions9.00 Rowing

Macca (from 6.00am?)Art shows all day

9.30 Sting & Roar thruNavy Helicopter Macca

10.00 Speed Boats (1.5hrs Area D)Radio Controlled boats (Area F GYRC)Paddle Steamer CruisesDragon BoatsSkiffsCanoes, Kayaks, row boats/flatties

Paddle Steamers all day JazzBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday Market

Water Taxi (2 x 60 minutes - wharf/TMHI/GAC/GYRC, 30min apart 10.00 - 4.00)Depending on entries, it may be necessary to split the Dragon Boats, Skiffs, Canoeset into more than one event/timeslot

10.30 Sailing - Dinghies & wooden trailersailers

Navy BandBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday Market

11.00 Putt Putt & Steam & electric ChoirBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday Market

11.30 Halvorsen raft up Navy BandBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday Market

Probably need some more activity in the foreground at some time in this hour12.00 Halversen raft up Jazz

Sunday MarketProbably need some more activity in the foreground at some time in this hour

12.30 Sailing - 21's Blue GrassSunday Market

1.00 Sailing - 21's Just Add WaterBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday Market

1.30 Putt Putt & Steam & electricRadio Controlled boats (Area F GYRC)

Just Add WaterBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday market


Just Add WaterBoat Building/Rope Plaiting/Woodwork/Wood SteamingSunday Market


Boat Building/Rope Plaiting/Woodwork/Wood SteamingSunday MarketFringe entertainment

3.00 Rough & Ready (on water)Speed Boats (GAC Area D)

Sunday MarketFringe entertainment

3.30 Rough & Ready (on water)Speed Boats (GAC Area D)

Sunday MarketFringe entertainment

4.00 Greasy Pole These evvents can take place at times to suit the program to retain focus forspectators

4.30 Cork ScrambleTender wine cask race

These evvents can take place at times to suit the program to retain focus forspectators

5.00 PresentationPresentation We should try to move these events earlier as crowds move off by this tim.

5.30 Grand ParadeGrand parade We should try to move these events earlier as crowds move off by this tim.

SAMPLE SURVEY QUESTIONS FOR CONSIDERATION FOR 2017

1 What is your gender?

2 What is your age?

3 What is your postcode?

4 What region is your postcode in?

5 What is your highest education level reached?

6 What is your household structure?

7 What is the gross annual income in your household?

8 How many nights do you intend to stay in Goolwa?

9 How many nights do you intend to stay in South Australia?

10 How many days or part days did you attend the Festival?

11 Please indicate the amount of expenditure you expect to make during your visit to South Australia

12 Please indicate the amount of expenditure you expect to make during your visit to Goolwa

13 How many adults involved in your expenditure estimates?

14 How many children involved in your estimates?

15 Would you have come to Goolwa if the Wooden Boat Festival had not been held?

16 If you were coming to Goolwa in any case, was your visit for the SA Wooden Boat Festival?

17 Since you were coming to Goolwa did you extend your stay because of the SA Wooden Boat Festival?

18 How many nights did you stay?

19 What was your primary reason for attending the SA Wooden Boat Festival?

20 How did you find out about the SA Wooden Boat Festival?

21 With whom did you attend the SA Wooden Boat Festival?

22 How many people accompanied you at the SA Wooden Boat Festival?

Prior to this occasion, how many times have you been to the SA Wooden Boat Festival?

On a scale of 1 to 5 how satisfied were you with the SA Wooden Boat Festival?

What did you least like about the SA Wooden Boat Festival?

What did you like best about the SA Wooden Boat Festival?

On a scale of 1 to 5 how likely are you to recommend the SA Wooden Boat Festival to your friends?

On a scale of 1 to 5 how likely are you to return to Goolwa?

How did you find accessing the Goolwa Wharf for the Festival”

SA WOODEN BOAT FESTIVAL COMMITTEENOTES OF MEETING HELD ON WEDNESDAY 2ND MARCH 2016

Large Meeting Room Council Chambers Cadell Street

1. ATTENDANCEGarry Coombes (Chair), Tanya Mitchell, Bruce Wright, Liz Livingston, Jim Davis, TrevorTwigden, James Stewart, Ashley Porter

2. APOLOGIESLyn Roberts, Peter O’Brien

3. ITEMS DISCUSSED

Outcome of Wharf Precinct Board meetingGarry reported that the Board endorsed the following recommendations from theInterim Committee:

Committee structure approved to a maximum of 12Membership endorsed as proposedProposed dates for Festival 2017 endorsed

The Wharf Precinct Board agreed to convene a meeting on 31st March to endorse aBusiness Plan for the 2017 Festival. This means that we have till 24th to prepare theplan.

Committee Structure

Ashley Porter will join the Committee in the communications portfolio.

The attachment shows current portfolios. It is a working document and we shouldamend it – especially the tasks in the lower boxes as the work evolves. There isalready some doubling up which we need to correct.Committee members should suggest amendments.

Business Plan DevelopmentDiscussion took place about the process to produce a workable Business Plan in theshort time available.The committee agreed that the material prepared by James Stewart provides auseful framework.

megd

Typewritten text

Attachment 5.2(a)

It is noted that there are many unanswered questions which need to be resolvedbefore the plan can be finalised.Major items to be addressed at the next meeting are:

o On land program and layout – especially extent of Festival area.o Liquor licensing requirements.o Risk management constraintso Financial matters including likely sponsorshipo Fence or no fenceo Entry fee or not

4. NEXT MEETINGWednesday 9th March at 1900

SA WOODEN BOAT FESTIVAL COMMITTEENOTES OF MEETING HELD ON WEDNESDAY 9TH MARCH 2016


1. ATTENDANCEGarry Coombes (Chair), Janet Alexander, Bruce Wright, Liz Livingston, Jim Davis, TrevorTwigden, James Stewart, Lyn Roberts, Brad Briggs

2. APOLOGIESAshley Porter, Peter O’Brien

3. ITEMS DISCUSSED

Proposed on-land programLyn Roberts and Liz Livingston outlined their proposed on-land program. Theunderlying principle is to make use of a range of local talent and interest groups, todeliver a program of wide interest.

Key features:Music and entertainment utilising local groups and individualsPossibly a commercial band on Saturday nightChildren’s entertainment utilising operators where our costs will be zero orminimalDemonstrations of traditional and modern boat building techniquesSawmilling boat planksFireworks if funding allowsBoaties seminars – topics of interest such as historical, technicalDisplays which could include model yachts, steam engines on land boats ofinterestAboriginal cultural and craft activities and featuresPhotographic and art exhibitionsHistoric (boat related) artifactsRadio controlled yachtsSuggested that local schools could be involved

These are in addition to the usual maritime supplier displays, static boat displays andthe like.

megd

Typewritten text

Attachment 5.2(b)

There are opportunities to incorporate at least one Boat History book launch at theFestival.

Planning is occurring to reintroduce the souvenir boat entry history book(information and photographs about boat entries) as an attraction and possibly a netincome earner.

Ideas added included the introduction of a “yellow brick road” to encouragechildren’s interest. A range of other arts and cultural displays and events areplanned.

Considerable discussion took place on food provision. This requires moreinvestigation and consultation with, in the first instance, local suppliers andbusinesses. Peter, Liz and Lyn will pursue this. It was agreed that we aim for anadequate and balanced range of foods available.

Consideration will be given to a Friday evening Street Parade in Cadell. This toorequires consultation.

Overall these activities will require a significant number and variety of marquees andit is recognised this is a major cost for the event.

Comment was made that merchandise is a fraught area and seldom makes money.

The variety of events suggests that the Festival needs to extend wider than theimmediate Wharf area and include Armfield, GRYC and GAC

Finance/BudgetBruce Wright commented on the financial options paper he has prepared. This isbased on earlier Committee discussions and draws on available information fromprevious Wooden Boat Festivals.

The particular option paper provides for no entry charge and reduced fencing. Indiscussion Bruce provided information which identified likely costs and possibleincome from a charging/fencing model.

Considerable debate took place about the need and possibility of a break evenFestival. Considerations included the costs of essential security in the face ofNational Security threats, compliance costs relating to Local Governmentrequirements which were not of such impact in earlier Festivals. It seems unlikelythat a balanced outcome is possible in 2017.

Areas where the net cost could be improved (especially reduced costs) weresuggested in some areas. Bruce will rework the cost estimates to take these intoaccount for inclusion in the draft event plan.

Licensing Issues

Trevor Twigden has researched requirements relating to licensing. While it isdifficult to get very detailed information until a formal application is submitted. Itappears that the actual licence fee will be of the order of $500.

Full height fencing of licensed areas is not required – delineation of the area andsigns are sufficient.

It was agreed that we will need to plan for a licensed area in addition to the licensedareas existing for business leases in the area.

Event Fencing and Entry chargesThere was a large amount of discussion and debate about both fencing the Festivalarea and the desirability of charging entry fees. These two matters are linked, but itwas agreed that they should be dealt with separately, as fencing the whole area didnot necessarily mean that entry fees need to be charged.

It was further agreed that even if the whole area is not fenced, that some fencedareas would be required for security of display items.

Fencing the wharf area would have a dampening effect on the spread of the eventfeatures further south (Armfield, GRYC, GAC)

With respect to charging entrance fees, a number of points were raised: Entrance fees are likely to provide a net income Entrance fees are likely to reduce the number of attendees, especially local and

family groups The last two Festivals have produced some negative responses from attendees

and it is felt that charging no entrance fee is likely to significantly redress this If fees are not charged, offsets could be used such as “gold coin” donation and

sale of souvenir programs

It was agreed that a vote be taken on fence or no fence. The result of the vote was 2members favouring fencing, 6 favouring not fencing.

Planning will proceed on that basis. In addition planning will provide for an open communityevent with sale of souvenir programs as a feature.

4. NEXT MEETINGWednesday 16th March at 1900

SA WOODEN BOAT FESTIVAL COMMITTEENOTES OF MEETING HELD ON WEDNESDAY 16TH MARCH 2016


1. ATTENDANCEGarry Coombes (Chair), Liz Livingston, Trevor Twigden, James Stewart, Lyn Roberts, BradBriggs

2. APOLOGIESJim Davis, Bruce Wright

3. ITEMS DISCUSSED

Proposed on-land programLyn Roberts and Liz Livingston outlined their proposed on-land program. Theunderlying principle is to make use of a range of local talent and interest groups, todeliver a program of wide interest.

Key features:Music and entertainment utilising local groups and individualsPossibly a commercial band on Saturday nightChildren’s entertainment utilising operators where our costs will be zero orminimalDemonstrations of traditional and modern boat building techniquesSawmilling boat planksFireworks if funding allowsBoaties seminars – topics of interest such as historical, technicalDisplays which could include model yachts, steam engines on land boats ofinterestAboriginal cultural and craft activities and featuresPhotographic and art exhibitionsHistoric (boat related) artifactsRadio controlled yachtsSuggested that local schools could be involved

These are in addition to the usual maritime supplier displays, static boat displays andthe like.

megd

Typewritten text

Attachment 5.2(c)

There are opportunities to incorporate at least one Boat History book launch at theFestival.

Planning is occurring to reintroduce the souvenir boat entry history book(information and photographs about boat entries) as an attraction and possibly a netincome earner.

Ideas added included the introduction of a “yellow brick road” to encouragechildren’s interest. A range of other arts and cultural displays and events areplanned.

Considerable discussion took place on food provision. This requires moreinvestigation and consultation with, in the first instance, local suppliers andbusinesses. Peter, Liz and Lyn will pursue this. It was agreed that we aim for anadequate and balanced range of foods available.

Consideration will be given to a Friday evening Street Parade in Cadell. This toorequires consultation.

Overall these activities will require a significant number and variety of marquees andit is recognised this is a major cost for the event.

Comment was made that merchandise is a fraught area and seldom makes money.

The variety of events suggests that the Festival needs to extend wider than theimmediate Wharf area and include Armfield, GRYC and GAC

Finance/BudgetBruce Wright commented on the financial options paper he has prepared. This isbased on earlier Committee discussions and draws on available information fromprevious Wooden Boat Festivals.

The particular option paper provides for no entry charge and reduced fencing. Indiscussion Bruce provided information which identified likely costs and possibleincome from a charging/fencing model.

Considerable debate took place about the need and possibility of a break evenFestival. Considerations included the costs of essential security in the face ofNational Security threats, compliance costs relating to Local Governmentrequirements which were not of such impact in earlier Festivals. It seems unlikelythat a balanced outcome is possible in 2017.

Areas where the net cost could be improved (especially reduced costs) weresuggested in some areas. Bruce will rework the cost estimates to take these intoaccount for inclusion in the draft event plan.

Licensing Issues

Trevor Twigden has researched requirements relating to licensing. While it isdifficult to get very detailed information until a formal application is submitted. Itappears that the actual licence fee will be of the order of $500.

Full height fencing of licensed areas is not required – delineation of the area andsigns are sufficient.

It was agreed that we will need to plan for a licensed area in addition to the licensedareas existing for business leases in the area.

Event Fencing and Entry chargesThere was a large amount of discussion and debate about both fencing the Festivalarea and the desirability of charging entry fees. These two matters are linked, but itwas agreed that they should be dealt with separately, as fencing the whole area didnot necessarily mean that entry fees need to be charged.

It was further agreed that even if the whole area is not fenced, that some fencedareas would be required for security of display items.

Fencing the wharf area would have a dampening effect on the spread of the eventfeatures further south (Armfield, GRYC, GAC)

With respect to charging entrance fees, a number of points were raised: Entrance fees are likely to provide a net income Entrance fees are likely to reduce the number of attendees, especially local and

family groups The last two Festivals have produced some negative responses from attendees

and it is felt that charging no entrance fee is likely to significantly redress this If fees are not charged, offsets could be used such as “gold coin” donation and

sale of souvenir programs

It was agreed that a vote be taken on fence or no fence. The result of the vote was 2members favouring fencing, 6 favouring not fencing.

Planning will proceed on that basis. In addition planning will provide for an open communityevent with sale of souvenir programs as a feature.

4. NEXT MEETINGWednesday 23rd March at 1900

MINUTES OF MEETING OF THE FRIENDS OF BRIGAND SUB-COMMITTEE HELDAT THE ALEXANDRINA COUNCIL, LARGE MEETING ROOM, CADELL STREET,

GOOLWA ON THURSDAY 25 FEBRUARY 2016COMMENCING AT 2:00 P.M.

MINUTES

PRESENT: Councillor J StewartMayor K ParkesBob Jennings (Armfield Wooden Boats Inc)Peter Shipside (Armfield Wooden Boats Inc)Dr R Badham – Patron via teleconference

APOLOGIES: Don Richardson (Goolwa Regatta Yacht Club)Alan Edwards (Goolwa Vintage Boats)

In Attendance: Victoria MacKirdy (General Manager Organisation & Culture)Vanessa Harvey (Personal Assistant)

ITEM 1. Confirmation of Minutes

Minutes of the Friends of Brigand Sub-committee meeting held 8 January 2016.

Moved B Jennings seconded P Shipside:

That the Minutes of the Friends of Brigand Sub-committee meeting held 8January 2016 be received.

CARRIED

ITEM 2. Maintenance Budget

Mayor Parkes advised that a meeting is required with Alan Edwards to organise a list ofmaintenance items to do with a report to the next meeting.

V MacKirdy advised that the current funds allocated for this project have been expended exceptfor $1,000. Information is required to allow for a budget bid to Council.

megd

Typewritten text

Attachment 5.3(a)

Alexandrina Council

Friends of Brigand Sub-Committee Page 2 of 3Minutes25 February 2016

ITEM 3. Milang Goolwa Freshwater Classic

The Milang Goolwa Freshwater Classic was held Sunday 24 January 2016, unfortunately due toinsurance, vessel registration and limited amount of time to prepare for the race including lackof crew members the Brigand did not participate.

ITEM 4. Draft Memorandum of Understanding

Moved Mayor Parkes seconded P Shipside:

That the Draft Memorandum of Understanding for the maintenance and care ofBrigand Sailing Vessel between Alexandrina and Armfield Wooden BoatIncorporated be recommended to the Goolwa Wharf Precinct Board forapproval following written support from the Armfield Slip Inc.

CARRIED

ITEM 5. Mooring Depth for Brigand

A report from N Styan is required for the next meeting of Friends of Brigandregarding dredging information as a possible solution and approximate costs. Aminimum of 5 foot water level would be required at all times for mooring at ArmfieldsSlip.

ACTION: N Styan

ITEM 6. Friends of Brigand Sub-Committee – Friends Membership

Email correspondence received from Pam Richter

V MacKirdy will correspond with P Richter advising of this meeting and will forward copy of theminutes for information. Details of the Friends of Brigand Sub-Committee including agendasand minutes of meetings are available on the Council website.

ITEM 7. General Business

Ashley Porter (Coast Lines) is very keen to do a story on the Brigand in Coast Lines. Thiswould be a good opportunity to introduce the Committee and it’s role. V MacKirdy to contactAshley to explore ideas for an article.

Mayor Parkes updated members on information regarding the registration of the vessel anddetails for the Australian National Heritage Register being acknowledged as a heritage vessel.Advice has been received that the Board meeting will be in March and a response forwardedafter that.

Alexandrina Council

Friends of Brigand Sub-Committee Page 3 of 3Minutes25 February 2016

ITEM 8. Other Business

Nil.

NEXT MEETING

Tuesday 15 March 2016 at 11am at Armfields Slip.

Meeting closure: 2:39 p.m.

Signed: …………………………………………..Chair

Dated: ……………………………………………

MINUTES OF MEETING OF THE FRIENDS OF BRIGAND SUB-COMMITTEE HELDAT ARMFIELD SLIP, RIVERSIDE DRIVE, GOOLWA ON

TUESDAY, 15 MARCH 2016 COMMENCING AT 11:00 A.M.

AGENDA

PRESENT: Councillor James StewartMayor Keith ParkesBob Jennings (Armfield Wooden Boats Inc)Dr R Badham – Patron via teleconferenceDon Richardson (Goolwa Regatta Yacht Club)Alan Edwards (Goolwa Vintage Boats)

APOLOGIES: Peter Shipside (Armfield Wooden Boats Inc)

In Attendance: Victoria MacKirdy (General Manager Organisation & Culture)

Staff Apologies: Neville Styan (General Manager Infrastructure & Assets)

ITEM 1. Confirmation of Minutes

Minutes of the Friends of Brigand Sub-committee meeting held 25 February 2016.

Moved D Richardson seconded B Jennings:

That the Minutes of the Friends of Brigand Sub-committee meeting held 25February 2016 be received.

CARRIED

ITEM 2. Maintenance Budget

Maintenance budget is still to be prepared. Current work needs to be completed, and anongoing maintenance program and budget prepared. Once complete and report to be broughtback to the next meeting.Site visit to be arranged by Alan Edwards.

ITEM 3. Draft Memorandum of Understanding

Armfield Wooden Boats Inc to discuss at their Thursday night meeting and report back toCommittee.

megd

Typewritten text

Attachment 5.3(b)

Alexandrina Council

Friends of Brigand Page 2 of 2Agenda15 March 2016

ITEM 4. Mooring Depth for Brigand

Moved B Jennings seconded Mayor Parkes:

That Armfield Wooden Boats Inc prepare a depth survey and map area of theproposed mooring and channel.Administration to obtain quote for mooring works to be carried out.Administration to prepare a Development Application.Consult with Ngarrindjeri Regional Authority.

CARRIED

ITEM 5. General Business

Site meeting to be co-ordinated by Alan Edwards to discuss maintenance.

NEXT MEETING

TBC

Meeting closure: 11.33am

Signed: …………………………………………..Chair

Dated: ……………………………………………

At The Wharf ReportMarch 20, 2016

‘At the Wharf’ has been presented by Cittaslow Goolwa five times over thesummer of 2015/16, with one more event scheduled for Easter Saturday, March26.

The event scheduled for January 29 was cancelled due to unsuitable weatherconditions.

‘At The Wharf’ is Community event, usually held on the last Friday of each monthfrom 5pm-8pm, at the Signal Point Deck and surrounding lawn areas. Its purposeis to promote Cittaslow principles, in particular promoting local produce andproducts, the concept of slow food, and the sense of Community. It is a self-funding event. Money made from bar sales covers the cost of the live band and allother expenses. In addition, most events have made a profit of around $450which is to be used to fund future community events offered by Cittaslow.

The event also aims to support the Alexandrina Council vision regarding‘connecting communities’ through regional innovation, a thriving environment,quality of life and wellbeing for all, increasing cultural vitality and activating vibrantspaces.

Good infrastructure has developed over time with a team of regular volunteerssetting up, running the bar, selling food and packing up. Advertising includedposters and large core flutes placed around town, stories in print media, and onthe internet.

The event has received fantastic community response, attendance has increasedover time and a sense of anticipation has developed with people requestinginformation via email, phone calls and social media messages regarding futuredates. Cittaslow membership has increased and ties between the CittaslowCommunity Garden and the Cittaslow Food and Wine Group (who coordinate thisevent) have strengthened through cross-involvement. Other communityorganisations (eg. Sing Out, Ukelele Group) have also been involved.

The Cittaslow Food and Wine Committee hope to continue the event nextsummer.

megd

Typewritten text

Attachment 5.4

Attachment 5.5

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