Ladies Night Out presented by the Rochester Downtown Alliance (RDA) returned for the 3rd year on Thursday, March 8, 2018. The event saw an estimated total of 500 people. Attendees enjoyed special promotions and activities at 23 Downtown businesses with the opportunity to win $1,500 in prizes. This year also included two Style Sessions ahead of the main event.

ATTENDANCE - EST. 500

ECONOMIC IMPACT - EST. $25,000

LADIES NIGHT OUT 2018 RECAPParticipating Businesses• Andy’s Liquor• Artistic Framers• Bleu Duck Kitchen• Cambria Gallery• Firefly Barre Fitness• Gallery 24• Ginny’s Fine Fabrics• Hanny’s• Hers (2 locations)• The Loop Bar + Restaurant• MGear• The Nordic Shop• O & B Shoes• Pasquale’s Neighborhood Pizzeria• Poppi Italian Leather• Primp• Refashion Consigned Furniture & Clothing• Salute! Wine Bar + More• SEMVA Art Gallery• Soul Purpose Boutique• Tangerine at Wildflowers• Victoria’s Ristorante & Wine Bar• Yoga Tribe

Event Partners• iHeart Media• Shop Rochester• Rochester Women Magazine

2KICKOFF LOCATIONS

23PARTICIPATING

BUSINESSES

Kickoff Locations• Cambria Gallery• Shops at University Square

Survey Results• 57% of attendees were Rochester Area

Residents• 35% of attendees were Mayo Clinic Employees• 81% felt more connected to the community

after attending Ladies Night Out• 95% of attendees feel more motivated to shop,

dine or use services Downtown after Ladies Night Out

• 87% learned something new about a Downtown Rochester business

• 95% would recommend Ladies Night Out to a friend

• 73% of attendees heard about Ladies Night Out through Social Media

• 84% would like to see more retail focused events in Downtown Rochester

All New Style Sessions

LADIES NIGHT OUT 2018 RECAPTwo Style Sessions with Style Expert and Wardrobe Consultant Alicia Goodson• Style Session I: How to Dress for Your Body

Type • Event Facebook Page • Date: Monday, March 5 at Noon • Location: Kahler Grand Hotel, Centennial Hall • Attendance: 17 People• Style Session II: Trending Report: A Guide to

Your Spring and Summer Essentials • Event Facebook Page • Date: Tuesday, March 6 at Noon • Location: Bleu Duck Kitchen • Attendance: 20 People • Businesses Featured: Hers, Primp, and Yoga Tribe

Style Session Giveaways• Three Prize Drawings at each Style Session • One Complimentary One-On-One Consultation With Alicia Goodson • Two $25 Gift Cards to Downtown Businesses of Winners’ Choice

“Love Ladies Night Out! It was fun having the Style Sessions this year.”

Contests and ActivitiesPre-Event Facebook ‘Comment to Win’ Contest• Participants tagged their favorite Downtown

business and person(s) they want to enjoy Ladies Night Out with

• Two Winners given $50 to a Downtown Business of their choice

Ladies Night Out Punch Cards• Attendees that visited a Kickoff Location were

given punch cards with one complimentary punch

• Attendees received one punch for every $10 spent at participating businesses

• For each punch, attendees earned one entry to win the prize of their choice, courtesy of participating Downtown Businesses

• Total Punches Tallied: 1,346

Social Media MarketingFacebookLadies Night Out Event Page• 737 Clicked “Interested”• 109 Clicked “Going”• 35k People Reached vs. 6,700 in 2017 (up

422%)• 3,700 Page Views vs. 843 in 2017 (up 339%)Style Session I Event Page• 72 Clicked “Interested”• 17 Clicked “Going”• 6,100 People Reached• 548 Page ViewsStyle Session II Event Page• 47 Clicked “Interested”• 19 Clicked “Going”• 5,400 People Reached• 230 Page ViewsRDA Facebook PageOrganic Content - 8 Posts Total• Total Post Reach: 9,951 vs. 30,243 in 2017

(down 67% due to Event Page focus)• Total Reactions: 73Ladies Night Out ‘Comment to Win’ Contest• Total Reach: 2,689 vs. 10,900 in 2017 (down

75%)• Total Comments: 60 vs. 126 in 2017 (down

52%)• Total Shares: 10• 2 winners • $50 Gift Card to Downtown Business provided

to each winnerTwitterCampaign mirroring and complementing content from Facebook campaign• 8 Tweets• 3,465 ImpressionsInstagram9 Total Posts• Total Likes: 408• Total Comments: 19• Total Video Views: 584

LADIES NIGHT OUT 2018 RECAP

“I enjoyed the night! The map was extremely helpful and appreciated it ahead of time. All the businesses were friendly and having a good time.”

Digital Marketing

LADIES NIGHT OUT 2018 RECAP

Print MarketingShop Rochester Magazine and Rochester Women Magazine Posters and Banners (placed week of 2/12)• 11x17 (Qty. 100)• Distributed on the Peace Plaza and to

Downtown BusinessesInformation Kiosk Signage• Placed on both sides of the Peace Plaza

Information KioskEvent Information Postcards (Qty. 1,000)• Distributed to participating Downtown

Businesses and select Downtown HotelsStreet Banners• 6’x3’ (Qty. 3)• Locations: People’s Food Co-op, Old City Hall,

and Peace PlazaHalf-Sheets • Featuring On-Site Giveaway Prizes with

Business Logos and Prize ValuesPress Releases • Distributed February 15 and February 23Ladies Night Out Event Map • Featuring Business Locations, Promotions, and

Activities

DowntownRochesterMN.com Website Slider• DowntownRochesterMN.com Event Page• Page Views: 2,694 vs. 2,199 in 2017 (up 23%)• Page Views Day of Event: 376 vs. 113 in 2017

(up 233%)RDA E-Newsletter - Weekly Updates • Beginning in Late JanuaryiHeart Media Ads• 3 Ads Playing Over 3 StationsiHeart Media Remote at Ladies Night Out • Live From Shops at University Square from

4:00PM - 7:00PM

• KTTC Live Taped Video Segment (Pre-Event)• KTTC Television Segment and Online Article

(Event Night)• KROC-AM (On-Air Interview, Pre-Event)

Event Generated Media

EARNED MEDIA IMPACT: $550

SAVE THE DATE 2019 - MARCH 7

STATS AT A GLANCE

• 619,919 Page Views• 226,259 Visitors• 64.5% of Visitors are New Visitors• 74.2% of Visits Come from Organic Traffic• 99,568 of Visitors are Between the Ages 25 and 44• 51.5% of Our Site Visits Happen on a Mobile Device

WEBSITE

• 300,363 Attendees• Over $9.27 Million Dollars in Economic Impact• 33 Event Dates• Over 2,800 Post Event Surveys Collected

EVENT NUMBERS

• 6,055 Subscribers• 29% Open Rate• 4.5% Click Through Rate

E-NEWSLETTER

• Over 6 Million Impressions• 28,500 Combined Followers• 254,957 Engagements

SOCIAL MEDIA

• 1 to 70 Age Range Participation• 120 Days of Activation• 24/7 Passive Programming • 14 Total Program Partners - Including 9 Downtown Stakeholders

PROGRAM NUMBERS

is the Average Investment per Square Foot for Businesses in

the Special Service District

10cis the Amount a 1,500 Square Foot

Building Located in the Special Service District would Contribute to

the RDA Annually

$150For Example

November 2016 to November 2017 Estimates

SSD TAX INVESTMENT

RDA STAFF

Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University. Samantha is a Rochester native, but Rochester truly became home as she immersed herself in the community. She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester’s National Night Out Committee (Co-Chair 2015-2017), Rochester Area Builders Marketing Committee (2014 to 2017) and is a graduate of the 2017 Leadership Greater Rochester Class.

Meghann Southwick is the RDA’s Community and Events Manager. A native of the Rochester community, Meghann returned “home” in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her son, Declan.

Karli is the RDA’s Program Manager; in this role she is responsible for facilitation of Peace Plaza rentals, development of the volunteer program, and management of the Start-Up grant program. She received her degree in Psychology from the University of Minnesota – Twin Cities (Go Gophers!) Karli and her husband Brandon are natives and current residents of Rochester, MN.

Samantha Rossi, Marketing and Communications Manager

Karli McElroy, Program Manager

Jenna Bowman is the Executive Director of the Rochester Downtown Alliance (RDA) -- a position she has held since May 2014. Prior to her current role, Jenna served as the Program and Advocacy Manager for the Grand Avenue Business Association in Saint Paul, MN. She is a graduate of St. Catherine University where she received a BA in Sociology with minors in Business to Business Sales and Theology. Jenna was born and raised in Rochester and is a proud recipient of the Mayor’s Medal of Honor. She lives in Rochester with her wife and daughter.

Jenna Bowman, Executive Director

Meghann Southwick, Community and Events Manager

Bill Fay is the Events Coordinator for the Rochester Downtown Alliance. Prior to joining the RDA, Bill spent his entire professional career as a TV News Producer with ABC 6 News (KAAL) where he spent a lot of time researching and writing about the growth and development of Rochester. He graduated from the College of St. Scholastica in 2012 with Bachelor’s degrees in both Journalism, and Advertising/Public Relations. Bill grew up near Mankato, and has strong family roots in Rochester, staying very connected to the region his entire life. He and his wife Brianna got married in downtown Rochester. He enjoys spending his free time with Brianna and their two kids Aiden and Lucy.

Bill Fay, Events Coordinator

2018 PARTNERSHIP OPPORTUNITIES

Lunchtime Partner - $7,000 – Limited to 1 Partner or $3,500 for 2 Partners

Band Partner - $2,000 – Limited to 8 Partners

Promotional Partner – Open to Discussion

Historic 3rd Street – Range of $3,000 to $10,000 – Limited to 3 Partners

Thursdays on First & 3rd

Presenting Partner - $7,000 – Limited to 1 Partner

Premier Partner - $3,000 – Limited to 1 Partner

Supporting Partner - $1,000 – Limited to 2 Partners

Dogs Downtown

Presenting Partner - $6,000 – Limited to 1 Partner

Premier Partner - $3,000 – Limited to 2 Partners

Activity Partner - $1,500 – Limited to 3 Partners

Fall Fest

Presenting Partner - $6,000 – Limited to 1 Partner

Supporting Partner - $3,000 – Limited to 2 Partners

Activity Partner - $1,500 – Limited to 3 Partners

Here Comes Santa Claus

Presenting Partner - $3,000 – Limited to 1 Partner

Activity Partner - $2,000 – Limited to 1 Partners

Movies in the Park

Interested in Partnering with Us for Another Event?Contact Jenna BowmanEmail: jbowman@rdowntownalliance.comPhone Number: 507.216.9885