attention stars and feeding conversations
DESCRIPTION
Presentation to the seminar on Welsh language and technology, 21 June 2012.TRANSCRIPT
Attention Stars and Feeding
ConversationsUnderstanding, questioning and encouraging
the use of Welsh on social networksRhodri ap Dyfrig, 21 Mehefin 2012
http://www.flickr.com/photos/srllwyd/6777084989/
Ofcom Market Report August 2011 (Wales)
About 1.1 million
About 200k
Welsh? 200k?
Welsh? 40k?
Research: Morris, Cunliffe and Prys Study (2011)
Yr astudiaeth: ‘Social networks and minority language speakers: the use of social networking sites among young people’
Holiaduron gan 200 o bobol rhwng 13-18 oed mewn 4 ysgol yng Ngogledd Orllewin a De-Ddwyrain Cymru,
Gwybodaeth ansoddol o grŵpiau ffocws gyda 64 person o’r sampl wreiddiol.
Conclusions: Morris, Cunliffe and Prys Study (2011)
“Most participants in both areas complained about the lack of Welsh language content online.”
“The lack of Welsh language content on Wikipedia was the most cited example”
“English was by far the predominant language of the internet, in both the north-west and south-east.”
“Welsh language services online were perceived to be less comprehensive and of poorer quality than similar English language websites.”
“Pupils in the south-east schools didn’t search for Welsh language recreational content on YouTube.”
“[use of Welsh on Facebook] was due to the fact that they live in a Welsh
speaking area with Welsh speaking social networks, where they know that their friends speak Welsh.”
“[...] a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” (Simon, 1971).
[...] the attention economy is a star system, where Elvis has an advantage. (Goldhaber, 1997)
Luistxo Fernandez
“Menus are ok, but we need food in our language.”
“Half of the Basque tweets include a link of some sort – to websites, images blogs etc”
Key questions for labnguage health on social networks
Are there real conversations?
Is content being shared?
Are memes being created?
Language of the content = language of the network?
Most of Welsh speakers’ lives meidated through the English language
Does the language of mediation always drive the language of conversations?
Vicious circle of discussing only Welsh language and culture in the Welsh language
Umap Cymraeg top 10 trending topics nearly always related to Welsh language or culture
What do we encourage?
Shareable Welsh
Content
Attention for Welsh Content
Welsh Conversati
on
http://apdyfrig.comTwitter: @[email protected]