attention to details (spe) 2
TRANSCRIPT
SPE ProjectMarketing Plan
By: Trent AndersonMay 27, 2016
Mission Statement Vision Statement
Attention to Details is all about the name. ATD’s mission is to give the customers the quality service that they exemplify. Customer satisfaction is what drives ATD, which has a mission to strive for excellent quality work. Anything with tires is serviced. Attention to Details, a mobile, and brick and mortar company uses the detail part of the company name as the core of their operations.
Attention to Details vision is to increase sales by forty percent and reinvest profits, giving the company the financial leverage to target additional markets. The business plan is to position and expand the service operations, creating jobs for the community.
Detailing Market Summary ATD has great knowledge about the market and target customersCommunicate efficiently and effectivelyAdvantage of gaining market share
ATD Meets Its Marketing Potential Exemplary customer service High quality washes and detailing services, along with accessorizing Convenience
Residential; 87%
Commercial; 13%
ATD’s Market
ATD’s Marketed Targets New car owners Owners of luxury or historical cars Younger, or middle-aged people Local businesses & dealerships Lifetime owners
ATD’s Strengths
Professionalism and quality service Genuine care and service for all customers Well trained employees.
ATD’s Weaknesses
Word of mouth Need of website Customer awareness
ATD’s Opportunities
High likelihood of repeat business Getting website finished Develop strategies for customer awareness
ATD’s Threats
A slump in the economy Customers not spreading the word Future/potential competition from a franchised firm
ATD’s Services Offered Detailing of exterior and interior of vehicles, & accessorizing Mobile, they can come to you. Pick the vehicle up, detail it, and deliver it back.
ATD’s Competitive AdvantageATD offers reasonable prices ATD takes pride in every customers desires Trust and quality work ATD takes care of the little details
ATD’s Key to Success High quality professionalism Convenience Genuinely care, teamwork, & pride
ConclusionThis marketing plan encapsulates ATD’s strategic plans for growth & expansionEach plan has ongoing R&D to keep ATD”S core value that satisfies the customersShows how ATD’s able to communicate more effectively and efficientlyATD’s competitive advantagesAttention to Details’ marketed targetsThe company’s keys to success