Presented by: ATTIQ-UR-REHMAN

PRESENTED TO : Prof. SANA SADAF

Brand Name: Ufone

LOGO: A logo is a symbol that represents a

company, product, service, or other entity and other like>>>

SLOGAN: “It’s all about u” “Tum hi TO ho” “everybody loves to”

INTRODUCTION TO UFONE Ufone is a newly cellular company as

compared to others like Mobilink, Zong. Instaphone operating in Pakistan, providing cellular services for Eight years now. Ufone services are offered by Pak Telecom Mobile Limited (PTML), a 100% owned subsidiary of Pakistan Telecommunication Company Limited (PTCL).

The company commenced its operations, under the brand name of Ufone, from Islamabad on January 29, 2001. and subsequently extended its coverage to other cities i.e. Lahore, Karachi, Kohat, Jehlum,Gujranwala, Faisalabad, Sheikhopura etc. In addition to the road coverage on Peshawar-Islamabad-Lahore section. Till now its coverage has been extended to more than 750 cities in pakistan.

VISION To be the leading Information

and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value.

MISSION

An organizational environment that fosters professionalism, motivation and quality

An environment that is cost effective and quality conscious

"Quality" and "Time" conscious customer service

Sustained growth in earnings and profitability

STRENGTH

Strengths include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve its objectives. The strengths of Ufone are as follows:-

Ufone differentiation is its biggest strength. Ufone offers lowest off-net call rates that differentiate it from its competitors.

STRENGTH

Ufone is enjoying the second largest cellular network in Pakistan

Ufone has free call package to PTCL and PTCL to Ufone in all pakistan

Ufone has great management within the organization (internally & externally)

The network also provides Ufone subscribers to enjoy high-speed wireless data service.

WEAKNESS

Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. The weaknesses of Ufone are as follows:-

Ufone main problems weak signal in backward areas and villages like Farid Kassar in Chakwal.

Ufone has less professionalism within the organizational members.

OPPORTUNITIES

Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.

Ufone has following opportunities in its way:-

Ufone biggest opportunity lying ahead in near future is the phase of conversion of their 3G Into 4G (satellite based) technology.

OPPORTUNITIES

Ufone has the opportunity to win the customers of its competitors by providing them superior services at low price

If Ufone provide an offer free Sim card with a cell phone to there customers then it will be great opportunity for Ufone.

THREATS Threats are unfavorable external factors

or trends that may present challenges to performance. Ufone is facing/about to face the following threats:-

Ufone biggest opportunity is its biggest threat as well. The phase of its conversion of 3G technology to 4G technology can be a threat for it if not carried out properly.

THREATS The boosting customer base of Warid

and Zong is also a big threat for Ufone The decreasing economy rate and

instability of Pakistan is a big threat for all businesses in Pakistan including Ufone.

SELECTION FOR JOB Education Experience related to work Knowledge Abilities Performance in the previous work

COMPETITORS

MOBILINKTELENOR

ZONG&

WARID