attract, sell, wow - sales and marketing best practices for growing businesses

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Date Your Leads. Marry Your Customers: Lifecycle Marketing Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing Ramon Ray Small Business Evangelist, Infusionsoft Publisher, Smart Hustle Magazine @Ramonray

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Page 1: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing

Ramon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray

Page 2: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Lifecycle Marketing

Grow sales. Save time.

Page 3: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

• Entrepreneur (started 4 businesses; sold one)

• Publisher, Smart Hustle Magazine• Small Business Success Evangelist,

Infusionsoft• Small Giants, Member• Fun facts: Piano player, FBI

Citizens Academy Graduate, Fired from the United Nations for my entrepreneur passion

Page 4: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 5: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 6: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing

Ramon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray

Page 7: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Lifecycle Marketing

Grow sales. Save time.

Page 8: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 9: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 10: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 11: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Who is NOT your target

market

Page 12: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 13: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 14: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 15: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

You need to provide value, to get value

Use a Lead Magnet

Page 16: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 17: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 18: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 19: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

NOT pitchingYou’re EDUCATING

Page 20: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 21: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 22: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Not just an exchange of money

Page 23: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

You’re establishing a relationship

Page 24: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 25: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 26: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 27: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Deliver and WowMore than promised.

Page 28: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

How could you wow for $5?

Page 29: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Emotional bank account

• Deposit good will• Trust grows• Stronger relationships

develop• Make a timely

withdrawal (more sales)

Page 30: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 31: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Add On.Upsell.Cross Sell.

Page 32: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 33: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Referral insights

• Costs less to market to existing customers• Referral strategies help customers

develop referral habits• Wow customers with service to rock

referrals

Page 34: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 35: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Lifecycle Marketing

Grow sales. Save time.

Page 36: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

So what is Infusionsoft? How can it help my business?

Page 37: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 38: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 39: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 40: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 41: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Page 42: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Lifecycle Marketing

Grow sales. Save time.

Page 43: Attract, Sell, Wow - sales and marketing best practices for growing businesses

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing

Ramon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray