attract, sell, wow - sales and marketing best practices for growing businesses

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Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle MarketingRamon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray

Date Your Leads. Marry Your Customers: Lifecycle Marketing Speaker Details:Ramon RaySmall Business Evangelist, InfusionsoftRamon is a former technology consultant has hands on experience in a variety of technologies including social media, mobile computing, computer networks, online software and more. His expertise is technology, marketing and sales, including: personal branding, networking, business growth.Ramon is marketing and technology evangelist of Smallbiztechnology.com and Infusionsoft. He is passionate about helping small businesses grow their businesses by educating them about technology and marketing best practices.He is ajournalist, freelancewriter,eventproducer (including Small Biz Big Things with Seth Godin),speaker(including the Computer Electronics Show with Guy Kawasaki),emcee(including Association for Enterprise Opportunity Awards with Daymond John of FUBU and Shark Tank) andauthor. His third book is an Amazon.com bestseller: Facebook Guide to Small Business Marketing.Over his extensive career Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small businesses to help their businesses thrive, using technology.

Session Description:Join us on an exciting journey to learn the steps to get new customers and keep the ones you have. Todays small business leaders understand the importance of leveraging sales and marketing strategies. However, many struggle with the best way to incorporate the hundreds of individual techniques into their existing processes. They know the goal: attract more customers, increase sales, and build a tribe of raving fans, but sometimes it just seems like there are too many tactics and not enough structure. Enter Lifecycle Marketing. Lifecycle marketing is a systematic approach to the process of promoting, selling, and distributing a product or service to the consumer. It applied in any business regardless of location or Internet presence. In this session youll learn the Lifecycle Marketing model, the steps involved in each stage, and benefits of implementation in your small business. If youre looking to transform your small business and take it to the next level, this session is for you.

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Lifecycle Marketing

Grow sales. Save time.

Date Your Leads. Marry Your Customers: Lifecycle Marketing Creating sales and marketing strategy for your small business can be daunting. Infusionsoft's Lifecycle Marketing model provides asimple framework you can use to attract customers, grow sales and deliver a wowing customer experience. Developedby a team of sales and marketing experts at Infusionsoft, Lifecycle Marketing has helped thousands of small businesses achieve success.

Thebeautifyof Lifecycle Marketing is thesimplicity of the model, which can be applied any small business regardless of industry or business model. When put into action, Lifecycle Marketing willhelp you grow sales AND give you more time to focus on the things you love.

Lifecycle Marketing is the Model that includes 3 PHASES: Attract, Sell, WowWithin each of the 3 phases are strategiesWithin each of the strategies are tactics

Speaker Note: There are deep dives into each of these phases, but since this is an overview we wont touch on EVERYTHING.

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Entrepreneur (started 4 businesses; sold one)Publisher, Smart Hustle MagazineSmall Business Success Evangelist, InfusionsoftSmall Giants, MemberFun facts: Piano player, FBI Citizens Academy Graduate, Fired from the United Nations for my entrepreneur passion

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Date Your Leads. Marry Your Customers: Lifecycle Marketing

Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle MarketingRamon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray

Date Your Leads. Marry Your Customers: Lifecycle Marketing Speaker Details:Ramon RaySmall Business Evangelist, InfusionsoftRamon is a former technology consultant has hands on experience in a variety of technologies including social media, mobile computing, computer networks, online software and more. His expertise is technology, marketing and sales, including: personal branding, networking, business growth.Ramon is marketing and technology evangelist of Smallbiztechnology.com and Infusionsoft. He is passionate about helping small businesses grow their businesses by educating them about technology and marketing best practices.He is ajournalist, freelancewriter,eventproducer (including Small Biz Big Things with Seth Godin),speaker(including the Computer Electronics Show with Guy Kawasaki),emcee(including Association for Enterprise Opportunity Awards with Daymond John of FUBU and Shark Tank) andauthor. His third book is an Amazon.com bestseller: Facebook Guide to Small Business Marketing.Over his extensive career Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small businesses to help their businesses thrive, using technology.

Session Description:Join us on an exciting journey to learn the steps to get new customers and keep the ones you have. Todays small business leaders understand the importance of leveraging sales and marketing strategies. However, many struggle with the best way to incorporate the hundreds of individual techniques into their existing processes. They know the goal: attract more customers, increase sales, and build a tribe of raving fans, but sometimes it just seems like there are too many tactics and not enough structure. Enter Lifecycle Marketing. Lifecycle marketing is a systematic approach to the process of promoting, selling, and distributing a product or service to the consumer. It applied in any business regardless of location or Internet presence. In this session youll learn the Lifecycle Marketing model, the steps involved in each stage, and benefits of implementation in your small business. If youre looking to transform your small business and take it to the next level, this session is for you.

6

Lifecycle Marketing

Grow sales. Save time.

Date Your Leads. Marry Your Customers: Lifecycle Marketing Creating sales and marketing strategy for your small business can be daunting. Infusionsoft's Lifecycle Marketing model provides asimple framework you can use to attract customers, grow sales and deliver a wowing customer experience. Developedby a team of sales and marketing experts at Infusionsoft, Lifecycle Marketing has helped thousands of small businesses achieve success.

Thebeautifyof Lifecycle Marketing is thesimplicity of the model, which can be applied any small business regardless of industry or business model. When put into action, Lifecycle Marketing willhelp you grow sales AND give you more time to focus on the things you love.

Lifecycle Marketing is the Model that includes 3 PHASES: Attract, Sell, WowWithin each of the 3 phases are strategiesWithin each of the strategies are tactics

Speaker Note: There are deep dives into each of these phases, but since this is an overview we wont touch on EVERYTHING.

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Date Your Leads. Marry Your Customers: Lifecycle Marketing The first phase of Lifecycle Marketing is ATTRACT

Describe current state (PROBLEM) Describe NEW state (BENEFIT)

ProblemAttracting customers starts with focus because, lets face it, most consumers arent actively looking for your company. More often than not theyre looking for a solution that satisfies a particular need they have and will discover you either by accident or because you have a great Attract strategy in place.

BenefitGetting noticed in this noisy world is critical for the success of your business, but its not always easy to get the word out. The best way to get noticed is to start with a narrow focus. Define your ideal target by researching their demographics, attitudes, behaviors, motivations and favorite places to hang out, both online and in person. Then, start engaging with them in a helpful way, but be sure to have a way to follow up with them before they leave.

Date Your Leads. Marry Your Customers: Lifecycle Marketing

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Date Your Leads. Marry Your Customers: Lifecycle Marketing Lets start with how to TARGET customers

Who is NOT your target market

Date Your Leads. Marry Your Customers: Lifecycle Marketing Instead you need to narrow down your focus and Target your customers

Benefits of clarity include: More effective (focused) marketing messages Effectively find customers of that type Design products and services to meet the needs of the right customers Increased Customer Satisfaction, Referrals, etc.

If time permits (i.e, your presentation is longer than 50 minutes), discuss and give examples of how to determine your target (Demographics, psychographics, etc)

Demographics explain who your buyer is, while psychographics explain why they buy.

DemographicsDemographic information often includes age, gender, ethnicity, income, geographic location, as well as other types of information about who they are, where they live, and what they do. This type of information can be found through a variety of sources like the American Fact Finder that is offered through the Census Bureau (http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml)

PsychographicsCustomer psychographic information provides more in-depth profiling about how your customers think about things and how they spend their money. Psych

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