Attracting and engaging your online audience

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Attracting & Engagingyour Online Audience

by Marco Ayuso

Monday, May 30, 2011

3 rules

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

Seth Godin

Monday, May 30, 2011

It takes timeSocial Media is not magic

How much are you going to wait?

Monday, May 30, 2011

It's all about peopleSocial = People

Business = People

Your customers are not numbers...They are people

Monday, May 30, 2011

The more you give, the more you get

You give value, you get value

If you're not doing it, someone else is

Monday, May 30, 2011

Now what?

Monday, May 30, 2011

The Formula to Attract new Customers Online

Monday, May 30, 2011

Website +Monday, May 30, 2011

Website + Traffic +(atracting)

Monday, May 30, 2011

Website + Traffic + Relationship(Engaging)

Monday, May 30, 2011

Website + Traffic + Relationship

Monday, May 30, 2011

How do you stand out from the crowd?

Be relevant

Be authentic

Be there

Monday, May 30, 2011

The KLT factor

Know

Like

Trust - pay attention to the trust gap

Monday, May 30, 2011

The Experience Gap

People are driven by emotions.

Are you creating emotions?

Not only "what" you do, but "how" you do it matters

Monday, May 30, 2011

On transparency and authenticity

Know

Like

Trust - pay attention to the trust gap

Monday, May 30, 2011

La frmula para atraer ms y mejores clientes por Internet

Sitio Web + Trfico + Relaciones(Propuesta Irresistible) (Audiencia hambrienta) (Enamorar al cliente)

Monday, May 30, 2011

MARCO AYUSOwww.AtraccionDeClientes.com

www.MarcoAyuso.com

@MarcoAyuso

Monday, May 30, 2011