Attracting and engaging your online audience

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<p>Attracting &amp; Engagingyour Online Audience</p> <p>by Marco Ayuso</p> <p>Monday, May 30, 2011</p> <p>3 rules</p> <p>Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.</p> <p>Seth Godin</p> <p>Monday, May 30, 2011</p> <p>It takes timeSocial Media is not magic</p> <p>How much are you going to wait?</p> <p>Monday, May 30, 2011</p> <p>It's all about peopleSocial = People</p> <p>Business = People</p> <p>Your customers are not numbers...They are people</p> <p>Monday, May 30, 2011</p> <p>The more you give, the more you get</p> <p>You give value, you get value</p> <p>If you're not doing it, someone else is</p> <p>Monday, May 30, 2011</p> <p>Now what?</p> <p>Monday, May 30, 2011</p> <p>The Formula to Attract new Customers Online</p> <p>Monday, May 30, 2011</p> <p>Website +Monday, May 30, 2011</p> <p>Website + Traffic +(atracting)</p> <p>Monday, May 30, 2011</p> <p>Website + Traffic + Relationship(Engaging)</p> <p>Monday, May 30, 2011</p> <p>Website + Traffic + Relationship</p> <p>Monday, May 30, 2011</p> <p>How do you stand out from the crowd?</p> <p>Be relevant</p> <p>Be authentic</p> <p>Be there</p> <p>Monday, May 30, 2011</p> <p>The KLT factor</p> <p>Know</p> <p>Like</p> <p>Trust - pay attention to the trust gap</p> <p>Monday, May 30, 2011</p> <p>The Experience Gap</p> <p>People are driven by emotions.</p> <p>Are you creating emotions?</p> <p>Not only "what" you do, but "how" you do it matters</p> <p>Monday, May 30, 2011</p> <p>On transparency and authenticity</p> <p>Know</p> <p>Like</p> <p>Trust - pay attention to the trust gap</p> <p>Monday, May 30, 2011</p> <p>La frmula para atraer ms y mejores clientes por Internet</p> <p>Sitio Web + Trfico + Relaciones(Propuesta Irresistible) (Audiencia hambrienta) (Enamorar al cliente)</p> <p>Monday, May 30, 2011</p> <p>MARCO AYUSOwww.AtraccionDeClientes.com</p> <p>www.MarcoAyuso.com</p> <p>@MarcoAyuso</p> <p>Monday, May 30, 2011</p>