attracting and retaining customer

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Page 1: Attracting and retaining customer
Page 2: Attracting and retaining customer

Key areas:ttracting customersCommunicationSuperior offeringAdvertise products Strategic partner team

Page 3: Attracting and retaining customer

Cost of lost customersCustomer churnDefection rate Lifetime value

Page 4: Attracting and retaining customer

Reducing defectionDefine and measure defection rateDistinguish cause of attritionAssess cost to reduce customer defection