attracting fans and engaging your community

24

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Technology


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SoCon11 break-out session with Emma Loggins of Fanbolt.

TRANSCRIPT

Page 1: Attracting fans and engaging your community
Page 2: Attracting fans and engaging your community

FanBolt Stats• Started in 2002 ( 7 Redesigns)

• Over 99,500 registered members

• Average of 1.1 million hits per month

• 3 million forum posts

• Hosted over 875 contests (over $200,000 of prizes)

Page 3: Attracting fans and engaging your community

In The Beginning…

• Specify & Set Goals

• What Is Your Site About

• Who Is Your Audience

• Who Is Your Competition

• What Does Success Look Like

Page 4: Attracting fans and engaging your community

Love What You Do

• Let Your Personality Come Through

• Network With Other Bloggers

Page 5: Attracting fans and engaging your community

Content

• Make Sure You Have Permission

• Include Imagery

• Include Call To Action When Appropriate

Page 6: Attracting fans and engaging your community

Be Consistent

• When Do You Post?

• How Much Do You Post?

• Create A Schedule.

Page 7: Attracting fans and engaging your community

Build A Community

• Make Sure To Interact With Your Visitors

• Separate Sites, Forums, Etc…

Page 8: Attracting fans and engaging your community
Page 9: Attracting fans and engaging your community

Optimize

• Google Is Your Most Important Visitor

• Write Strong Headlines

• Keywords

• Distribute

Page 10: Attracting fans and engaging your community

Use Social Media

• Facebook

• Twitter

• YouTube

Page 11: Attracting fans and engaging your community

Reward Activity & Loyalty

• Contests

Page 12: Attracting fans and engaging your community

Track Your Traffic

• Google Analytics

Page 13: Attracting fans and engaging your community

It Takes Time…

• Be Patient

• Don’t Be Afraid To Start Small

Page 14: Attracting fans and engaging your community

Make Some Money!

• Ad Agencies

• Google AdSense / Sell Your Own Ads

• ValueClick Media / Burst / Tribal Fusion

• Gorilla Nation / Sale Your Own Ads

Page 15: Attracting fans and engaging your community

Be Open

• Be Open To Other Blogging Opportunities

Page 16: Attracting fans and engaging your community

Interviews •Donald Trump

•Simon Cowell

•Johnny Depp

•Betty White

•Rod Blagojevich

•Kiefer Sutherland

•Joss Whedon

•Leonard Nimoy

•Ryan Reynolds

•Bruce Campbell

Cast Members from films/shows such as: The Office, 30 Rock, Supernatural, The Vampire Diaries, Archer, Burn Notice, Chuck, Glee, Bones, Fringe, Lost, Psych, Drop Dead Diva, True Blood, Community, Hawaii 5-0, The Walking Dead, Nikita, Warehouse 13, Leverage, Covert Affairs, Project Runway, Parenthood, Rescue Me, American Idol, Eureka, Grey’s Anatomy, House, The Event and Twilight

Page 17: Attracting fans and engaging your community

By The Fans. For The Fans.

Page 18: Attracting fans and engaging your community

The Fans

Page 19: Attracting fans and engaging your community

Press

Establish Yourself As An Expert

Page 20: Attracting fans and engaging your community

Branding

Page 21: Attracting fans and engaging your community

2008- Burn Notice2008- Burn Notice

2010- Drop Dead Diva 2010- Warehouse 13 / Eureka

Set Visits2010- Vampire Diaries

Page 22: Attracting fans and engaging your community

Looking Forward

• Speaking Engagements

• Sponsorships • Events

Page 23: Attracting fans and engaging your community

Creating A Loyal Fan Base• Love What You’re Doing

• Set Your Goals

• Incentive

• Get Members Involved

• Create A Family-Like Atmosphere

• Establish Yourself As A Expert

• Brand Yourself

• Don’t Be Afraid To Start Small

Page 24: Attracting fans and engaging your community

Facebook.com/FanBoltTwitter.com/FanBolt

Twitter.com/EmmaLoggins