attracting jobs to urban areas

Location Selection and RedevelopmentAttracting Business to Urban Centers

April 4, 2011

NATIONAL BROWNFIELD CONFERENCE 2011

© 2011, CWS Consulting Group LLC

AGEN

DAPositioning for New Growth

• In Concept• In Practice (Allegheny River Towns Enterprise

Zone)

IN CONCEPT


THE EVALU

ATION

PROCESS

The Location Process allows companies to define their business needs and then narrow the list of candidates based upon best-fit. A business-based methodology matches companies to locations that will meet their needs for the long-term.

A Business-Based Process

FinalNegotiations

andLocationSelection

Planning and Strategy

CostModeling

Field Validation

Preferred and Alternate Location(s)

LocationScreening

InitialScreening

Def ined Strategyand Evaluation Criteria

Universe ofLocation Candidates

Short-List of Location Candidates


Understand the link between site attributes and business needs

Investment Strategy Assessment

Market Analysis Final Investment Attraction Plan

• Determine investor goals and resources

• Determine key stakeholders

• Catalog site characteristics

• Determine market and catalog regional attributes

• Examine existing regional and local economic base

• Establish initial strategic parameters

• Collect published and proprietary data on key criteria

• Construct weighting and ranking model to test development candidates under prime and alternative scenarios

• Combine screening results with CWS Consulting Group experience to understand market dynamics

• Identify initial target industry candidates Investment

Attraction Plan

• Complete remediation plan as required

• Develop incentive plan if required

• Develop key marketing targets and customized message and tactics for each

• Develop deal structure(s)

INVESTM

ENT ATTRACTIO

N STRATEG

YReverse Engineering

Industry Targeting

• Determine existing industry base

• Understand key dynamics for selected industries

• Examine availability of key inputs

• Look for key vendors and partners

• Determine existing reality and perception of benefits and obstacles in the site and region

IN PRACTICE

© 2011, CWS Consulting Group LLC7

Economic analysis and competitive advantage Shift share and location quotient analysis

Evaluate competitive areas

Examine models and competitors

Assess area green assets

Inventory incentives and compare…

A resource and demand based analysis allows for development of a robust, legitimate business growth strategy

GREEN

JOB STRATEG

IES FOR ARTEZ

Dreams Based in Reality


Business growth and opportunities Current green businesses

Start-ups

Other businesses that could branch out

Green tech cluster???

Examine potential matches between business expansion opportunities and the land/space available.

Explore green tech incubator

Existing local resources can be rallied (or repurposed) to execute the plan

GREEN

JOB STRATEG

IES FOR ARTEZ

Dreams Based in Reality


GREEN

JOB STRATEG

IES FOR ARTEZ

Where is the market opportunityWhat is the business baseWhat is the employment baseWhat other infrastructure (physical or organizational) is in place?

Fort Pitt Brewery and Eco-clean Burners

The Key Questions


GREEN

JOB STRATEG

IES FOR ARTEZ

10

Pittsburgh area: Solar Power Industries, Belle Vernon –

supplier of solar panels Media and Process Technology Inc.,

Pittsburgh & Schenley – gas purification technology funded by NETL

Flabeg Corporation, Finley – manufacturing glass and mirror components for solar panels

Gamesea, Ebensburg – makes wind turbine blades

Elwood Group, Lawrence County – shafts and steel housings for turbines

PPG – manufactures high performance coatings & blade structural composites

Westinghouse – nuclear Bechtel-Bettis Atomic Power Laboratory

* Expansion plans

ARTEZ: Plextronics – Solar conductivity

technology* Converteam – electrical systems for wind* Eco Clean Burners – plastics to energy

technology* Extrel – Spectrometers for bio-diesel and

air monitoring Forms and Surfaces – Manufacturer of

green building products and furniture* Thar Technologies – environmentally

friendly supercritical fluid solutions; planning bio-diesel facility*

Exterior Technologies – structural polycarbonate for windows and skylights adapted for translucent solar panels*

Media Process and Technology – Ceramic Membranes w/ fuel cell application*

Emerson Process Management – business energy efficiency solutions*

Existing Area Businesses Base


GREEN

JOB STRATEG

IES FOR ARTEZ

Intensify Business Retention/Capture Green Tech Growth from the Current Business Mix:

Business Retention Interviews: Enroll in the State Business Expansion and Retention Outreach Program.

Work with growing businesses on sites and facilities.

Manufacturing Assistance: connect growing businesses to Catalyst Connection and to state financing sources.

Tech Transfer: connect start-ups and small green businesses (Eco-Clean Burners) to Innovation Works.

Coordination with the Regional Industrial Development Corporation (RIDC) Industrial Park

Working with Core Strengths


Elements of Recommended strategy Expand from within through business retention, concentrating on

sustainable manufacturing Marketing for relocations from outside the region Supporting start-ups and small business growth Maximizing area green assets Creating regional green tech cluster Funding sources to support green tech business expansion and relocation Funding sources for project implementation Structuring and targeting the ARTEZ Revolving Loan Fund (RLF) for

maximum impact Identifying potential funding sources to supplement the ARTEZ RLF Policy issues for state and local government Supporting private green tech incubator

GREEN

JOB STRATEG

IES FOR ARTEZ

Building for Sustainable Success

IN SUMMARY


BEST PRACTICES

• Understand Your Community

• Understand the Market and its Needs

• Organize and Prepare

• Build Relationships With Government and Economic Development

• Actively Reach Out

• Be Creative

Putting it all Together

THANK YOU VERY MUCH

Chris SteelePhone: (617) 314-6527Email: [email protected]