attracting more guests through the power of visual storytelling

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Page 1: Attracting More Guests Through the Power of Visual Storytelling
Page 2: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 3: Attracting More Guests Through the Power of Visual Storytelling

Understand what storytelling is, and why it matters to hotel marketers

Tell stories on yourhotel.com + social + mobile

Yes, visual storytelling impacts the booking

Bringing your story to market

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 4: Attracting More Guests Through the Power of Visual Storytelling

What is Storytelling?

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 5: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 6: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 7: Attracting More Guests Through the Power of Visual Storytelling

Content

Story

Page 8: Attracting More Guests Through the Power of Visual Storytelling

Grabs attention Inspires action Is shared Is remembered

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 9: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 10: Attracting More Guests Through the Power of Visual Storytelling

Combine photos, videos, virtual tours

Produce professional and “social imagery”

Encourage guests to share Make it “Snackable” Optimize with keywords,

hashtags, location, descriptions

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 11: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 12: Attracting More Guests Through the Power of Visual Storytelling

60,000xTo read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 13: Attracting More Guests Through the Power of Visual Storytelling

view 10+ images

VFM Leonardo, 2013

86%

Page 14: Attracting More Guests Through the Power of Visual Storytelling

Viewed Images on Travel Websites

1. Guest Rooms

2. Restaurant

3. Recreation

4. Lobby

5. Map

6. Business Center

7. Pool

8. Amenity

9. Exterior

10. Bar/ Lounge

Top 10

Page 15: Attracting More Guests Through the Power of Visual Storytelling

guest rooms are viewed

2x more than the 2nd most popular category, restaurants

VFM Leonardo

Page 16: Attracting More Guests Through the Power of Visual Storytelling

media consumption is

30%higher on smartphone than desktop

VFM Leonardo, 2013

Page 17: Attracting More Guests Through the Power of Visual Storytelling

CompatibleCompatible

OptimizedOptimized

Page 18: Attracting More Guests Through the Power of Visual Storytelling

photos on generate

53%more likes than the average post

Hubspot

Page 19: Attracting More Guests Through the Power of Visual Storytelling

Search engine optimization and search engine marketing will get customers to your front door, but what will make them choose you?

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 20: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 21: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 22: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 23: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 24: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 25: Attracting More Guests Through the Power of Visual Storytelling

@vfmleonardo

Your video doesn’t have to bea Hollywood production…

Page 26: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 27: Attracting More Guests Through the Power of Visual Storytelling

Joined: April 6, 2013 Joined: May 2, 2013

Page 28: Attracting More Guests Through the Power of Visual Storytelling

of travel shoppers are influenced by others’ testimonials

63%

Red Rocket Media

Page 29: Attracting More Guests Through the Power of Visual Storytelling

Trust Completely/Somewhat

Don’t Trust Much/At All

Source: Nielsen Global Trust in Advertising Survey 2012

Page 30: Attracting More Guests Through the Power of Visual Storytelling

Source

Curate

Publish

Amplify

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 31: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

Page 32: Attracting More Guests Through the Power of Visual Storytelling

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA