Attracting my audience.. HOW?

By : Evelina Vysniauskaite

Magazine front cover

• Creating this college magazine I had to appeal to certain target audience, to meet target audience needs. My college magazine is aimed mostly to college females aged 16-21. To make it successful I had to make a research into what attracts my Target Audience the most.

Emphasis on gender

• Mid close-up

• Use of make-up

• Noticeable piercing

• Nature (the use of flower)

• Fashionable clothes, mostly black and white – colourful scarf

• Pose

• Not using direct gaze – challenging conventions

Reasons for this…

• Using a mid close-up lets target audience see the image very clearly. They can analyse it very easily just with one glace.

• I made my model to wear very neutral make-up which connotes about my target audience themselves.

• The model has her nose pierced. I did not get rid of this because this represents my target audience very well.

• Also the use of flower in her hair, it might not look very natural in terms that it looks stuck in her hair, however I think it works very well with representing college people as very young, thoughtful, challenging and brave people.

…

• I have chosen the particular clothes for my model to wear. Black and white colour, because for the information based on my research my target audience expect to see black white and red on the front college magazine cover, because T.A tries to look very mature, or even professional but at the same time fashionable.

• The way she poses, is challenging conventions and standards, but this is what young people mostly like to do. It does look different, like a small frozen moment between studies.

…

• Front cover attracted my T.A because they identified the main model as it would be them. Looking at the image it seems like she’s talking to someone which connotes about a break between studies. It is exactly what young college people do when they are studying. The small details used in the picture also makes the T.A think that they might even have some kind of connection with her.

Magazine contents page

• Choosing the colours, font, the cover lines and images for my contents page I linked it to my T.A. research, which helped me to construct it.