Attracting the Audience for The Journey of Self

Discovery Michael Knight

Have we reached the target audience?

The target audience was chosen to be 12-40 women because of several reasons ; the film will contain mild expletives, sexists remarks and some scene’s that a younger audience may find distressing. This means that a younger audience may not be appropriate.

The title sequence itself features none of this as these scene’s appear later in the film but we were to produce the whole film we would include these in the appropriate places.

What did we include to reach the target

audience?We used several codes and conventions of that target

audience to achieve the target audience. We found that the target audience of women would enjoy to relate to the lead character.

To try to achieve this we made the title sequence centre around Louise, the lead. We included many close up shots in production to try to achieve a tight connection with the audience.

We wanted to make a connection between audience and film by adding stereotypes such as Women being organized and Women being green fingered as she waters the orchid.

Good Audience feedback A person said that they liked “the costume”. This shows that

the costume was appropriate for the title sequence appealing to the audience which it was supposed to be attracted to.

Several feedback forms quoted that they loved how “the narrative suits the audience”. This shows how we have carefully thought out what how this would work in production.

The Bollywood style soundtrack went down very well with many people commending it.

We had other feedback saying about how they loved the narrative.

3 feedback forms said they loved the “camera angles”.

Bad audience feedbackMany people disliked the bus scene’s at the

start, so we decided t remove it from the title sequence.

The yellow colour of the font was not taken well, so we changed it to a more golden colour.

A few feedback forms said that they didn’t like the ways some of the shots appeared to be slightly out of focus, so we reshot it and removed the blur.

ImprovementsOverall we re-shot many parts of the title

sequence so that it fit with the response of feedback forms and general feedback we have had from fellow students and teachers.

We edited the sequence so it looked more professional, this included removing the bus scene’s as they did not fit our title sequence.