attracting volunteers pdf

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9 th UEFA Grassroots Workshop Attracting Volunteers : April 13 th 2011

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Page 1: Attracting volunteers pdf

9th UEFA Grassroots Workshop

Attracting Volunteers : April 13th 2011

Page 2: Attracting volunteers pdf

Attracting Volunteers

• What is a ‘Volunteer?’

• Why do they volunteer or don’t volunteer?

• Who are volunteers ?

• What do we want volunteers to do?

• Making it easier to be a volunteer

• How to retain volunteers ?

Page 3: Attracting volunteers pdf

What is a ‘Volunteer?’ -

• Long Time Volunteer –not just ‘ event volunteer’ ( but useful tactic)

• They WANT to get involved

• They are not COMPELLED to do so

• They may or may not be paid: Volunteer does not always mean no fee

• Volunteers may need to be qualified :

Case Study Examples

• 90% of all of grassroots coaches in Denmark receive 500 Euros per year

• All Coaches in Iceland must hold a coaching qualification to coach ANY

team - 575 coaches in Iceland at 90 clubs in charge of 800 teams :

NB Iceland ( population 300,000 ) with 19,000 registered players have (*)

66 players playing as professionals in other European League

Qualified for the Finals of UEFA Under 21 Championship in 2011

Qualified for the UEFA Women's Euros in 2009

(*) Research by KSI

Page 4: Attracting volunteers pdf

Why do they volunteer or don’t volunteer?(*) EU Study on Volunteering in the European Union 2009 http://ec.europa.eu/sport/news/news900_en.htm

• Reasons For:

See results of work

Passionate Interest

Meet People

Sense of Achievement

Feel Involved

Professional

Development

• Reasons Against

Not enough time

Don’t know how to get

involved

Bureaucracy !

May have knowledge, but

don’t have the necessary

skills

Page 5: Attracting volunteers pdf

Why do they volunteer

or don’t volunteer?

Case Study Examples

•English FA : ‘ Get into Football ‘

Campaign

•KNVB believe the key is to

recognize them ‘Give them a

jacket, tracksuit with the logo of

their FA

Page 6: Attracting volunteers pdf

Who are volunteers ?

1. Friends of existing Volunteers

2. Former Referees and their friends

3. Former Players and their friends

4. Teachers –in their own time -and their friends

5. Police/Social Workers –in their own time -and their friends

6. Students - and their friends

7. Family : Parents,Uncles,Aunties,Grandparents- and their friends

8. Senior Citizens- and their friends

9. Are there gender differences that need to be considered ?

Case Study Example

FFU ( Ukraine ) “ In 2011 ,over 1,000 PE teachers will be given a

backpack, in which they will find a ball, an air pump, football kit, a

tactics board with markers, and a book and CD on football coaching,"Yevgeniy Stolitenko, head of grassroots at the Football Federation of Ukraine

DO YOU HAVE EXAMPLES OF OTHER GROUPS ?

Page 7: Attracting volunteers pdf

What do we want volunteers to do?

• Be clear in what is required –administrate/referee/coach

• Expect Commitment and Reliability but ….be flexible

• Parent Pledges : ‘contract ‘ of duties that the parent will provide when their

child joins the club e.g. “ I will agree to referee/wash kit/be an assistant

coach/transport players/help with administration/make refreshments/look after

balls and bibs “

Case Study Examples

FA Ireland

• “We recommend that clubs break down Volunteer roles into specific jobs of 2

hours per week and to use this approach to widen their volunteer base “

• Most clubs work from within, i.e. attract new Volunteers from Ex players,

family members or parents when their children start playing for the club.

Miriam Malone

KNVB “ The most successful volunteer projects are those in which volunteers

have a demarcated role. Not to many things but very specific.” Piet Hubers

Page 8: Attracting volunteers pdf

Retaining Volunteers : Make it easier to be a volunteer

As teenage and adult PARTICIPANTS want a more flexible, less competitive

football experience then Associations adapt and provide more flexible

volunteering roles

Case Study Examples

DBU ( Denmark )

• Providing 5-a-side branded ‘ street football ‘ ( teenagers) & ‘fitness

football ( adults ) IN THE CLUB for club members at reduced

subscription

Page 9: Attracting volunteers pdf

Street soccer for teenagers

• A new activity for teenagers

• A Partner builds pitches

• More flexible game

• Cheaper to be a street

soccer-member

• Goal to gain 7.500

members

Page 10: Attracting volunteers pdf

Retaining Volunteers

The Value of Training:

• Committed Volunteers v Numbers on Courses?

• Initial Training – where most effective ? Club/Association/College?

• Support ‘on the job ‘

• Is the priority for the volunteer knowledge or skills ?

Page 11: Attracting volunteers pdf

Retaining Volunteers : Is the priority knowledge or skills ?

What to coach or How to coach ?

Knowledge is now available everywhere

Websites

Page 12: Attracting volunteers pdf

Knowledge is everywhere and with Google Translate you can view it in

any language

DFB Website ( German ) DFB website in English

Page 13: Attracting volunteers pdf

Retaining Volunteers

Scotland : ‘ Cash back ‘ !

• Free coach education is provided for

participants aged 16 – 24 years

• SFA expect an investment in

volunteering in projects or clubs in

their own community.

• RESULTS

• 2008 443 volunteers 82% retained

• 2009 2,846 volunteers 30% retained

• 2010 1,877 volunteers 30% retained

Donald Gillies:

Background & experience as a

Volunteer

• Donald was a volunteer > a seasonal

coach > Football Development

Officer

• Now in charge of the Cashback

project

Page 14: Attracting volunteers pdf

Cash back ‘Graduates’ –enrolled as students, experience as volunteers

now employed by SFA

Stephen Gallagher Craig Joyce

Page 15: Attracting volunteers pdf

Retaining Volunteers

FA National Leadership Camps ( England)

Emily Simpkins

“I didn’t realise how much

the FA National Young

Leadership Camp

would have actually

impacted on my life.

The progress as a

young leader /coach I

made and to realise the

support it afforded me

and my future

aspirations to continue

my coaching career. “

Page 16: Attracting volunteers pdf
Page 17: Attracting volunteers pdf

Retaining Volunteers : providing support ‘ on the job ‘

• DBU ( Denmark)

One or two parent coaches are mentored during one year to take over a

team in the second year

Volunteer Coach Education –modular ( 3 hours each ) at the club

Coaching and Youth Consultants paid by the DBU providing 12 hours

assistance per year ( 3,000 Euros )

• England

• Course for ‘ Volunteer Mentors ‘ : aimed at volunteers in clubs who will

have a responsibility to support and mentor new volunteers.

Page 18: Attracting volunteers pdf

Training on the Job – using Summer Football Schools to train

volunteers

Page 19: Attracting volunteers pdf

Retaining Volunteers

RecognitionDFB ( Germany )

A Simple Thank you

• “We have established since

the late nineties a

nationwide "Thank you"

campaign, where we as a

national federation say

"thank you" to about

3000 long time volunteers in

clubs every year.

• For this we have established

a structure of volunteer

officers in each of your 330

local districts. Their job so

far is to organize the "thank

you" Willi Hink

English FA Local Awards

Page 20: Attracting volunteers pdf

Recognition : Using Awards (Scotland )

Page 21: Attracting volunteers pdf

FA National Awards : 1,800 nominations in all categories !

Page 22: Attracting volunteers pdf

ConsolidateFA Awards

Recognition

ConnectWebsite

Sell benefits of

volunteering

ActivateFootball Futures

JFO

Leadership through

football

FA McDonald’s

Programme

DemonstrateFA CSC

FA Mentoring

FA RESPECT

Page 23: Attracting volunteers pdf

How to Attract Volunteers : Summary

– Be Continually PROACTIVE

1. Targeted Campaigns

2. Develop Volunteer SKILLS

3. Ongoing Support – ‘on the job ‘ - when volunteering

4. Recognise commitment

5. Track and Measure Success of Campaigns

Page 24: Attracting volunteers pdf

9th UEFA Grassroots Workshop

Attracting Volunteers : April 13th 2011