2014 ROTARY INTERNATIONAL CONVENTION

Attracting Young Professionals – Part 2 Presented by Jennifer Scott Past District GovernorRotary Club of Blue Mountain District 9690 in Australia

• 90 percent of Rotary members are age 40 and older

ROTARY FACT

Rotarians39 years of age and under

Rotarians 40 years of age and older

Independent international research conducted between 2007-2013 told us:

1. Younger professionals are similar to older prospects in attitudes but not in needs.

2. The image of Rotary is outdated and uninviting.

3. Rotary’s identity is unclear.4. Rotary’s value proposition is unclear.5. Overall interest in joining Rotary was

low, even after learning about Rotary.

WHAT WE KNOW ABOUT YOUNGER PROFESSIONALS

• Jennifer Scott - Past District Governor of district 9690 in Australia

• Paul Harris Fellow

• Bequest Society member and a major donor

• Two daughters who have also been involved in RYLA

MY EXPERIENCE WITH YOUNGER PROFESSIONALS IN ROTARY

CREATING AN ACTION PLAN TO ATTRACT YOUNGER PROFESSIONALS

• Rotarian Matt has invited several qualified young professionals to be guests at his club

• After attending their first meeting, none of his guests returned for future events

• Matt learned that the young professional guests felt unwelcomed and excluded by many of the other club members

SCENARIO 1 - EXAMPLE

• Juan is 37 years old

• He is a Rotary program alumnus

• Juan knows several Rotarians from his time in his youth program

• He has never joined Rotary

• Juan does not think that he has time to devote to Rotary due to his work and family schedule

SCENARIO 2

• Camille is a 33 year old professional

• She is married and has two children

• Camille currently volunteers and participates in local community service

• A Rotarian recently asked Camille and her family to participate in his club’s service project, but Camille declined

• Camille does not see specific benefits that can come with joining Rotary

SCENARIO 3

SHARE YOUR IDEAS

2014 ROTARY INTERNATIONAL CONVENTION

THANK YOURegister for upcoming webinars and access recordings of past

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