1. www.netnatives.com NetNatives.com Attraction Marketing for FE Colleges 20 thApril 2011 Social Marketing to NEETS Engaging the Disengaged

2. www.netnatives.com 3. 4. What the new Facebook Pages designs mean to FE Colleges Use the images at the top to promote course ideas and open days Be the BrandComment on schools & businesses to reinforce brand awareness Tabs need to be effective calls to action Be the BrandPromote your brand & build relationships 5. Treat each tab as a landing page for each audience type Keep within the social environment 6. Facebook Pages NEETS wont always like you 7. Encourage Likes with VIP content or offers 8. Moderate your page and use it for engagement FB Page moderation 9. www.netnatives.com You are a Publisher 10. www.netnatives.com Why? Your audience can be segmented by age, location, gender, interests, place of education, job title, place of work Over 9 million 14-17 year olds used Facebook last month Facebook Advertising 11. www.netnatives.com

Its not Google- your prospective students arent searching for you, youre reaching them earlier in the buying cycle

ItsINCEPTION !

Itsinterruption advertising , catch their eye, be bold

Resonate and provide relevance

Everyones an individual- each needs their own ad

Monitor your success- focus your budget, work out what, when, how, etc

Test your campaign split test and trail all the combinations

Landing page on Facebook stay social!

Facebook Advertising best practice tips 12. www.netnatives.com Facebook Advertising to NEETs- Engaging the Disengaged 13. Case Study - Everyone is an individual Track, Test, monitor and report on success 14. Case Study Results

2,884,969times 400 adverts viewed

862respondents

Understand the respondentswho, what and when

Reviewed response againstbounce ratewith Google analytics

Advice onlanding page best practiceto improve future conversions

Advice on relevantcalls to action

Advice onbest use of Facebook

AddingGoogle Remarketingfor future campaigns

Link to a futureSMS servicefor ongoing contact

15. www.netnatives.com Google

Use Google Insightsto track when people searching for relevant terms

Use Google Advertisingto promote your College and courses

Usebroad and exact match(take out negative keywords and use key word insertion)

Think ofrelevant display networksfor Google advertising

Remarket, Remarket, Remarket

16. Remarketing example 17. @netnatives or @steveevo[email_address] www.netnatives.com