attributes of a good website

Attributes of a good website

Made by : Vijay Dewani


• Characteristics of a good website :• 1. Original, Fresh Content.• 2. Target Audience.• 3. User-Friendly Navigation.• 4. Simple and Professional Design.• 5. Speed.• 6. Search engine optimization.• 7. Link building.• 8. Tracking.


• Original, Fresh Content :• People visit websites for the primary purpose

of finding content, so make sure you deliver. Website content should be unique and up to date. Fresh content will keep visitors and search engines coming back for more. Don’t forget to proofread!


• Target Audience :• From a quick scan of your website, visitors should

be able to determine what you offer and how you can benefit them.

• A good website will have headlines and text that speaks to the target audience’s needs and wants. Many websites simply list what their company does without saying how they can benefit their target audience.


• User-Friendly Navigation :A good website has content that is easy to find. Pages should be organized and named in a way that the target audience will easily understand.

• Double check all your links to make sure they are working. Make sure that your most popular content is no more than a click away from your homepage.

• If your website has a lot of content, provide a search box so visitors can quickly find what they are looking for.

Attributes of a good websiteSimple and Professional Design


• Be sure your colors contrast well and your text doesn’t require a magnifying glass to read.

• Personally, I can’t stand reading large amounts of content written in white on a black background. It strains my eyes. Reducing the contrast a bit can help (light grey text on dark grey background).

• Breaking up text into subheads and bullet points will improve the layout of the page and make the text more scannable. No one has time to read every word on a page.


• Speed :Many factors can affect the loading time of a website including coding, number of graphics, the server speed, traffic volume on the website and the capabilities of a user’s computer.

• Make sure your server has the proper amount of space/bandwidth for your website and that your website code is lightweight.

• Use CSS styles in place of graphics where possible. Waiting for large graphics or a fancy flash animation to load on each page will surely turn away some visitors.

Attributes of a good websiteSearch engine optimization


• Search engine optimization• Include plenty of written content in HTML format. Don't use

Flash, JavaScript or image-only objects for your navigational items.

• Use your important keywords frequently and appropriately in your copy.

• Minimize the use of tables and use Cascading[ a large no. of things falling or coming quickly at the same time] Style Sheets for layout ; keep your HTML code clutter[to fill a place with too many things]-free.


• Link building :Links are an important factor in determining where your website appears in search engine results. Find as many legitimate sites as you can that will link you your website.

• Add your link to your business profile in directories like Google Local, Yahoo! Local, LinkedIn and more.

Attributes of a good website Tracking


• A nice tool like Google Analytics will keep track of the number of people who come to your website, what pages they viewed, where they came from, what keywords they used in search engines, how many left after the first page and more.

• Unlike other media, websites can be easily tracked to see what is working and what isn’t. This data will help you to improve the quality and structure of your site.

tracking

conclusion

• Remember to include these characteristics in your next website design project. A professional-looking website with interesting content that is easy to navigate and can be found in search engines is sure to bring value to your business.

attributes of a good website

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