atvinnu- og nýsköpunarhelgin, apríl 2011
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Fyrirlestur fyrir þátttakendur á Atvinnu- og nýsköpunarhelginni í Apríl 2011 á AkureyriTRANSCRIPT
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ATVINNU- OG NÝSKÖPUNARHELGIN
GUÐJÓN MÁR GUÐJÓNSSON, ERINDI
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PRÓFILL GUÐJÓN MÁR GUÐJÓNSSON
STOFNAÐ NOKKUR FYRIRTÆKI STOFNAÐI GR SOFTWARE 14 ÁRA
BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…
iceland
KENNIS
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ÁSTANDIÐ
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FRAMTÍÐIN ER LIST
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FRAMTÍÐIN ER EINS OG
JAPÖNSK
BARDAGALIST!
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AIKIDO
BEITUM
KRAFTI FRAMTÍÐARINNAR
Í OKKAR
ÞÁGU
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ÞAR SEM VIÐ ÖLL
HVERS VEGNA EKKI AÐ HUGSA
STÓRT
HUGSUM
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FRA
MTÍÐ
INA
SKOÐUM
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HVERNIG TÓKST OKKUR AÐ FARA TIL
TUNGLSINS?
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FRAMTÍÐAR- MEÐ EINFALDRI
SÝN
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"...I BELIEVE THAT THIS NATION
SHOULD COMMIT ITSELF TO ACHIEVING
THE GOAL, BEFORE THIS DECADE IS OUT,
OF LANDING A MAN ON THE MOON AND
RETURNING HIM SAFELY TO THE
EARTH…” 25. MAÍ 1961
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SAGÐI ÞÁ BÓKARINN HJÁ NASA
“ÉG VINN VIÐ AÐ KOMA MANNI TIL TUNGLSINS…”
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SPACEPEN USA GERIR
KO$TAR MILLIONS
FISHER AG-7 SPACE PEN
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RÚSSAR FARA MEÐ
BLÝANT!
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MEÐ FRAMTÍÐARSÝN STÝRIR ÞÚ ÞÍNUM ÖRLÖGUM OG LÍFSTÍL
ÁN FRAMTÍÐARSÝNAR MÓTAST LÍFSTÍLL OG FRAMTÍÐ ÞÍN
AF ÖÐRUM
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“OKKUR LÍKAÐI EKKI TÓNNINN, ENDA ER GÍTARSPIL Á ÚTLEIÐ.”
DECCA RECORDING COMPANY NEITAÐI BÍTLUNUM, 1962
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“HVER Í ÓSKÖPUN Á EFTIR AÐ VILJA HEYRA
LEIKARANA TALA?” H.M. WARNER, WARNER BROTHERS, 1927
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“ÉG TEL HEIMSMARKAÐ FYRIR LÍKLEGA
UM FIMM TÖLVUR.”
THOMAS WATSON, STJÓRNARFORMAÐUR IBM, 1943
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“TÖLVUR Í FRAMTÍÐINNI
MEGA HELST EKKI VERA ÞYNGRI EN
1,5 TONN.” POPULAR MECHANICS TÍMARITIÐ UM SPÁ SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949
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“ÉG SÉ ENGA ÁSTÆÐU FYRIR ÞVÍ AÐ NOKKUR
VILJI HAFA TÖLVU ���HEIMA HJÁ SÉR”
KEN OLSON,���FORSTJÓRI DIGITAL, 1977
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HAFÐU STÓR MARKMIÐ
NÁÐU ÞEIM Í MÖRGUM ÁFÖNGUM
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KLÁRUM ALLT SEM VIÐ BYRJUM Á
HÁLF KLÁRAÐ VERK KEMUR ENGUM AÐ GAGNI AÐ HÆTTA MÁ EKKI VERÐA ÁVANI
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? !
BREYTINGAR Í SAMFÉLAGINU
GETA MENNTUNAR TIL AÐ AÐLAGAST
ÁR
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FÉKK FALL Í TÓNMENNT
Í 8. BEKK
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“VONLAUS SEM TÓNSKÁLD” SAGÐI KENNARI BEETHOVEN
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VAN GOGH NÁÐI AÐEINS AÐ SELJA EITT MÁLVERK Á SINNI ÆVI
TIL SYSTIR VINAR SÍNS FYRIR 400 FRANKA
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THOMAS EDISON VAR 3 MÁNUÐI Í SKÓLA
HÉLT KENNARI HANS FRAM "TOO STUPID TO LEARN ANYTHING"
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THOMAS EDISON VAR 3 MÁNUÐI Í SKÓLA
HÉLT KENNARI HANS FRAM "TOO STUPID TO LEARN ANYTHING"
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ALBERT EINSTEIN
LÆRÐI AÐ LESA 7 ÁRA
VAR SÍÐAN REKINN ÚR SKÓLA
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VAR REKINN ÚR KÖRFUBOLTALIÐINU Í GAGGÓ
MICHAEL JORDAN
"I'VE FAILED OVER AND OVER AGAIN IN MY LIFE. THAT IS WHY I SUCCEED."
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WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI
FÓR SÍÐAR NOKKRUM SINNUM Á HAUSINN
HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR
ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY
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flickr.com/photos/paulhughes
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FÁIÐ YKKUR BUSINESS MODEL GENERATION
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BUSINESS CANVAS PROBLEM TOP 3 PROBLEMS
SOLUTION TOP 3 SOLUTIONS
COST STRUCTURE CUSTOMER ACQUISTION COST. DISTRIBUTION COST. HOSTING. PEOPLE
REVENUE STREAMS REVENUE MODEL. LIFE TIME VALUE. REVENUE. GROSS MARGIN.
UNIQUE VALUE PROPOSITION SINGLE, CLEAR, COMPELLING MESSAGE THAT STATE WAY YOU ARE DIFFERENT AND WORTH BUYING
UNFAIR ADVANTAGE CAN’T BE EASILY COPIED OR BOUGHT
CHANNELS PATH TO CUSTOMERS
CUSTOMER SEGMENTS TARGET CUSTOMERS
KEY METRICS KEY ACTIVITIES YOU MEASURE
Medizza Labs
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BUSINESS CANVAS PROBLEM TOP 3 PROBLEMS
SOLUTION TOP 3 SOLUTIONS
COST STRUCTURE CUSTOMER ACQUISTION COST. DISTRIBUTION COST. HOSTING. PEOPLE
REVENUE STREAMS REVENUE MODEL. LIFE TIME VALUE. REVENUE. GROSS MARGIN.
UNIQUE VALUE PROPOSITION SINGLE, CLEAR, COMPELLING MESSAGE THAT STATE WAY YOU ARE DIFFERENT AND WORTH BUYING
UNFAIR ADVANTAGE CAN’T BE EASILY COPIED OR BOUGHT
CHANNELS PATH TO CUSTOMERS
CUSTOMER SEGMENTS TARGET CUSTOMERS
KEY METRICS KEY ACTIVITIES YOU MEASURE
Medizza Labs
4! 1!1! 2!
3!
6!
5! 5!
7!
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ÁHUGAVERÐ FYRIRTÆKIN VORU STOFNUÐ Í
KREPPU
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ÞAR SEM VIÐ ÖLL
HVERS VEGNA EKKI AÐ HUGSA
STÓRT
HUGSUM
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SJÁLFSPRETTA (BOOTSTRAPPING)
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SJÁLFSPRETTA
SÝNIÐ VEXTI ÞOLIMÆÐI EN ÓÞOLIMÆÐI VIÐ TEKJUR!
TALIÐ UM HUGMYNDINA YKKAR! OPIN NÝSKÖPUN ER FRAMTÍÐIN!
BYRJIÐ STRAX MEÐ BLOGG & EHF FRAMTÍÐARSÝNIN MUN FLYTJA YKKUR YFIR FJÖLLIN!
BYRJIÐ EINFALT HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA
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DISRUPTIVE
SCALABILITY
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SPROTASTIG
1. UMFERÐ
2. UMFERÐ
3. UMFERÐ
TÍMI/ÞROSKI
FJÁ
RFLÆ
ÐI
ENGLAR, FFF FRUM FJÁRFESTAR
NÚLLPUNKTUR
FRUMSTIG FRAMHALDSSTIG FRAMHALDS ÚTBOÐ
SKRÁÐ FÉLAG
SJÁLFSPRETTA
ÖRÆFI
NÝSKÖPUNARSJÓÐUR
FRUMTAK
BJÖRK VC
AUÐUR CAPITAL
EYRIR INVEST
MILLILAGSFJÁRMÖGNUN
SKRÁNING
FRAMTAKSSJÓÐUR ÍSLANDS
TÆKNIÞRÓUNARSJÓÐUR, STARFSORKA
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HTTP://QUORA.COM/WHAT-‐BOOKS-‐ARE-‐ON-‐YOUR-‐MUST-‐READ-‐LIST-‐FOR-‐WEB-‐STARTUPS