Audi connect

- the future of networked mobility

Marcus Keith Head of Project Audi connect

2

Audi connect – current services in the Audi A3

AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

weather &

travel information

music stream and webradio Wi-fi hotspot

online news

(individual)

flexible, personal and always up-to-date

Facebook & Twitter

Messages & E-Mail city events

flight & train

information

fuel prices

3

Audi connect – current services in the Audi A3

AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

perfect navigation to every destination

traffic information online

point-of-interest search

(POI) with voice control

picturebook

navigation

destination entry via

myAudi or Google

Maps™

navigation with Google Earth™

mapping service and Google

Street View™

4

Audi connect

- a night on the town

AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

5

Audi connect – current challenges in SIM offerings

AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

B2C Broadband Services

B2B M2M / Narrowband Services

No fit to Audi`s requirements

Handling Effective means for handling in manufacturing

and distribution processes

Price global coverage @ attractive price available

Flexibility Flexibility to change network provider

over life time of vehicle

6 AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

Audi connect – remote provisionable SIM

As Audi we are able to select a

mobile network operator after the

car is sold and we are flexible over

lifetime of the car…

We get a built-in-connectivity at

delivery of our car with easy to

use data packages for streaming

volumes at a reasonable price...

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We suggest an integration of B2B and B2C business principles into

something new…

AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

Business-to-Customer

Broadband Services

Business-to-Business

M2M / Narrowband Services

• Small data volume

• Lifetime provider contract

• Global coverage via roaming

• Company pays for

user/customer

(OEM)

• Built in SIM

• Large data volume

• Changing (contract) owner

• Local provider offering

• User pays it self

• Removable SIM

• Global coverage

• Changing (contract) owner

• Built in SIM

• Split billing on one SIM

& Solution towards service

provider regulatory (no MVNO1)

Business-to-Automotive

1 Mobile Virtual Network Operator

8 AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013

We can create a win-win situation…

Audi`s ambition is to get over 50% of all

sold cars in 2015 and 100% connectivity in

this decade!