audience extension - cv.endeavorb2b.com · audience extension. display across the web. video...
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Information Classification: General
AUDIENCE EXTENSIONSharpen Your Focus to Outperform Traditional Display.
Information Classification: General
Audience ExtensionAudience Based Targeting
Fleet managers with purchasing responsibility for
technology related to 5+ fleet size
Audience Extension in Audience Based, Not Site Based
Audiences can be either one or a combination of the following:
Online Audiences – those that have engaged with content on our websites
Offline Audiences – those that have filled out registration forms or qualification cards
IP Based Audiences – those connected to specific companies or firmographics
Information Classification: General
Audience ExtensionPowered By DataWhere and What is 1st Party Data?
Our audiences provide behavioral data when they interact with online content and self reported data when they complete forms.
Information Classification: General
Audience ExtensionTargeting Options
Demographics and Behaviors
Account-Based Marketing
Brand or Informa Site
Visitors
Newsletter Audiences
Pre-Packaged Segments Geography
1 2
4
3
5 6
Information Classification: General
Audience ExtensionTargeting Options
Demographics and Behaviors
Account-Based Marketing
Brand or Informa Site
Visitors
1 2 3
Job Titles or FunctionsIndustriesPurchasing AuthorityNumber of EmployeesGeographyAreas of Interest
Target a list of specific companies that are clients or prospects
Users that are consuming content on specific brand sites or hundreds of Informa sites
Information Classification: General
Audience ExtensionTargeting Options
Newsletter Audiences
Prepackage Segments Geography
4 5 6
Target specific newsletter audiences and multiple your exposure while magnifying your brand and solutions to highly engaged brand audiences
Select from a variety of prepackaged segments that will help you reach specific horizontal markets across our brand and extended networks: HR, SMBs, Tech
Target users in a specific location or pinpoint an area and target those within a radius – excellent for ramping up exposure at industry events
Information Classification: General
Audience ExtensionNetworks
Display Across
the Web
Video Pre-Roll Across
the Web
In-Feed Native Across
the Web
Social Media on LinkedIn
Social Media on Facebook
Once an audience segment is defined, our advertisers can reach those audiences with a variety of different placements and can reach them across devices such as desktop, mobile, and tablet.
Information Classification: General
Audience ExtensionExchanges and Site Samples
abc.com cnet.com europa.eu marketwatch.com pcmag.com usatoday.comabcnews.com cnn.com foodnetwork.com msn.com politico.eu usnews.comabout.com cnnmoney.com forbes.com msnbc.com reuters.com washingtonpost.comaol.com dailymail.co.uk fortune.com nationalgeographic.com si.com weather.combarrons.com discovery.com fox.com neweuope.eu spiegel.de webmd.combbc.com doityourself.com foxsports.com newsday.com telegraph.co whitepages.combloomberg.com economist.com ft.com newsweek.com theatlantic.com wsj.comcbs.com ehow.com inc.com nytimes.com theguardian.com yahoo.comcbsnews.com entrepreneur.com kiplinger.com orbitz.com time.com yellowpages.comcnbc.com espn.com latimes.com pandora.com tripadvisor.com zillow.co
SAMPLE OF SITES ACROSS THE WEB
AD EXCHANGES
14
Information Classification: General
Audience ExtensionDisplay Across the WebAudience Extension Display serves your banner ads to the audiences you have identified as targets. Ads serve on brand-safe sites across 98% of the web.
• Branding• Events & Webinars• Lead Generation• Traffic Driving• White Paper Downloads
Recommended for
Information Classification: General
Audience ExtensionIn-Feed NativeIn-Feed Native Ads promote content by serving a compelling headline, image and link back to your content and are placed seamlessly into a site’s content flow.
In-Feed Native Ads run on over 4,000 featured publisher sites and apps and use premium inventory partners including ShareThrough, Taboola, TripleLift, and Microsoft.
Information Classification: General
Audience ExtensionVideo Pre-RollVideo Pre-Roll ads play a 15-30 second promotional clip in advance of video content across the web.
Video Pre-Roll Ads are placed through top inventory sources such as Google Ad Exchange, Rubicon, Teads, & Tremor.
Information Classification: General
Audience ExtensionSocial: LinkedInAudience Extension on LinkedIn leverages first party and self-reported data for targeting and serves ads in LinkedIn environment.
This placement allows you to reach our audiences in a premium business related setting using high impact ad units. Formats support large image or video, various engagement options, social sharing, and more.
Information Classification: General
Audience ExtensionSocial: FacebookAudience Extension on Facebook is powered by Informa’s first-party data, providing the same level of targeting sophistication as other Audience Extension placements. High impact ads serve within Facebook & their Audience Network.
• Gaining Page Likes• Branding & Awareness• Traffic Driving• Video Views• Content Marketing• Surveys• Promotions
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