Audience Feedback Audience Feedback (Ancillary Task)(Ancillary Task)

Jessica Duxbury Jessica Duxbury

I asked 10 people to look at the I asked 10 people to look at the digi packs, and asked them the digi packs, and asked them the following questions.following questions.

I decided to put the most I decided to put the most frequently said answers, as they frequently said answers, as they are most useful. are most useful.

Do you think the Do you think the products are a typical products are a typical of a album cover? If of a album cover? If so which ways is it so which ways is it

similar?similar?

The album.

The digi pack has the typical The digi pack has the typical look of a album cover as it has look of a album cover as it has the same theme of the night sky. the same theme of the night sky.

We get a picture of the artist as We get a picture of the artist as the main image which is usually the main image which is usually seen in R’n’B/Dance covers.seen in R’n’B/Dance covers.

The fact the back shows a The fact the back shows a definite night sky theme, but it definite night sky theme, but it also has party lights which also has party lights which shows it’s a dance genre as well shows it’s a dance genre as well as r’n’b. as r’n’b.

The letter fonts in the front is The letter fonts in the front is large and bold which is typical of large and bold which is typical of a album cover. a album cover.

Does anything make it look Does anything make it look different or does it stand different or does it stand

out from the typical? How?out from the typical? How?

The fact the front and back have The fact the front and back have similar backgrounds and the similar backgrounds and the insides have the same, means it insides have the same, means it all fits together, but looks all fits together, but looks different. different.

I like the fact the colours are I like the fact the colours are bright and dark which matches bright and dark which matches the sky theme. the sky theme.

The fact it’s got party lights, The fact it’s got party lights, mixed with sky themes, shows mixed with sky themes, shows the album is a mix of r’n’b and the album is a mix of r’n’b and dance genres. dance genres.

Does it work?Does it work?Why?Why?

It works, because the album is a It works, because the album is a mixed music genre, and it does mixed music genre, and it does show by the way it has a mixture show by the way it has a mixture of sky themes and party lights. of sky themes and party lights.

Name two Name two interesting/impressive interesting/impressive

elements from the ancillary elements from the ancillary tasks?tasks?

The front and back covers use a The front and back covers use a vast amount of colours makes it vast amount of colours makes it look more interesting. look more interesting.

The inside panels look more The inside panels look more artistic and has a different look artistic and has a different look about them, it still matches the about them, it still matches the sky theme, which means it’s sky theme, which means it’s constant. constant.

Could these products be Could these products be stronger– if so how?stronger– if so how?

Maybe adding more of a Maybe adding more of a different kind of sky background, different kind of sky background, like sunset or morning. like sunset or morning.

Having the artist look like a Having the artist look like a typical r’n’b artist, he looks typical r’n’b artist, he looks uncomfortable with some of the uncomfortable with some of the poses. poses.

Can you sum up the brand Can you sum up the brand image of this album? image of this album?

It’s obviously a r’n’b genre, with It’s obviously a r’n’b genre, with the clothes he is wearing. It the clothes he is wearing. It does appear, that it’s r’n’b and does appear, that it’s r’n’b and dance with the background of dance with the background of the front.the front.

The picture of the artist is very The picture of the artist is very dominating, which is usually dominating, which is usually seen in r’n’b/dance album seen in r’n’b/dance album covers.covers.

Can you see a clear brand Can you see a clear brand image? And what creates image? And what creates

the clear band image?the clear band image?

There doesn’t appear to be a There doesn’t appear to be a brand image. However the same brand image. However the same image used of front and back image used of front and back maybe one…maybe one…

The Font could be one.. As it’s The Font could be one.. As it’s used in front and back, like the used in front and back, like the graffiti font on N Dubz’s Cdsgraffiti font on N Dubz’s Cds

If not, what could have If not, what could have made the brand image made the brand image

stronger?stronger?

Maybe having a symbol beside Maybe having a symbol beside the artist, which could been the artist, which could been used in the poster as well for a used in the poster as well for a definite artist branddefinite artist brand

Audience Audience Feedback Feedback

(Pull out Poster) (Pull out Poster)

Do you think the products Do you think the products are a typical of a poster? If are a typical of a poster? If so which ways is it similar?so which ways is it similar?

It has the typical artist imagery, It has the typical artist imagery, with the name of the artist and with the name of the artist and album. album.

The background matches the The background matches the theme of the album. theme of the album.

Does anything make it look Does anything make it look different or does it stand different or does it stand

out from the typical? How?out from the typical? How?

The image is in the centre of the The image is in the centre of the poster, above the clouds, makes poster, above the clouds, makes the artist look superior and the artist look superior and almost like a hero.almost like a hero.

The sky effect is different as we The sky effect is different as we get unrealistic sky colours which get unrealistic sky colours which makes the background look makes the background look good.good.

Does it work? Why?Does it work? Why?

It does work, because it is It does work, because it is showing the fact it’s from the showing the fact it’s from the same album.same album.

Name two Name two interesting/impressive interesting/impressive

elements from the ancillary elements from the ancillary tasks?tasks?

The sky colours are different, it The sky colours are different, it doesn’t look like the night sky, doesn’t look like the night sky, but it does at same time. It has but it does at same time. It has the same party lights in the same party lights in background.background.

The image of the artist is in the The image of the artist is in the middle, makes him more middle, makes him more noticed. noticed.

Could these products be Could these products be stronger– if so how?stronger– if so how?

More writing, about where More writing, about where people can buy the CD, or people can buy the CD, or maybe something like reviews, maybe something like reviews, just looks slightly plain.just looks slightly plain.

More images used, different sky More images used, different sky background. background.

Can you sum up the brand Can you sum up the brand image of this poster?image of this poster?

Doesn’t appear to have a brand, Doesn’t appear to have a brand, looks quite empty, although it looks quite empty, although it does have the same genre does have the same genre appearance as the album. appearance as the album.

If not, what could have If not, what could have made the brand image made the brand image

stronger?stronger?

Maybe having a symbol to Maybe having a symbol to represent the artist, or signature represent the artist, or signature font. font.