Audience institution and reader profiles

Q magazine is owned by bauer media. This site tells us about all the magazines that bauer own and information about their main readers, and how Q know who to sell to. Here we can see that Q’s age range is mostly between 15-24 but is not completely dominated by the younger generation.

The site also tells us Q magazines mission statement and how the writers see their magazine.

We are also given the schedule of when the magazine goes on sale.

This bit of information is for companies that are looking to advertise their own company by putting an advert in a Q magazine. Q magazine gives points about why they are the best magazine to advertise with.

The page also tells us about brand expansions. For example the Q awards. It also gives us information about their subscribers and how many twitter followers they have.

They also have a Q radio station and apps for the iPad which keeps them going as many people now use internet and technology such as iPads rather than going out and buying magazines.

MagazineWhat i have learnt about Q magazine is that although it mainly covers the indie genre it also covers little bits of other genres such as RnB artists to pop artists. This helps to become more appealing to a wider audience rather than just people interested in the indie genre and will also appeal to the younger generation who are also there most popular buyers.

For example on the left the Q magazine cover is more towards indie but on the right they use Jay Z on the front cover which covers a different genre.

Another magazine that is similar to Q magazine is NME. This covers mostly genre compared to q. However we can see that their most popular age range is again the younger generation from teens to young adults. It is also read by more males like q but is not dominated. NME is probably one of the most popular magazines in the industry and are still going strong. This is because they are not just in the magazine industry they also use radio and hold live events and award shows. This helps them appeal to a wider audience.

My Ideas

So far I have come up with two ideas for the title of my magazine. With the encore title the letter E can become the brand identity and can start to be recognised on its own. However Indigo tells the audience the genre of the magazine . I am still unsure on which font to use.