Inception

Audience Analysis

Reaction after the End

• This movie has received a reaction like no other. • It has created major talking point between people,

networks and groups online and on the streets.• The reaction of mixed emotions including laughter,

frustration and delight mixed together in one cacophony but all left the screening with satisfaction.

• Unfortunately the video of the reaction I was to present has been removed due to copy right claims by Warner Bros.

Audience

• The target audience of Inception is predominately aimed at young men between the age of 16-37 as its an action packed movie. However the plot and the idea both appeal to both genders.

• Campaign platforms are targeted at male market with the use of Empire magazine with 574’000 men reading it which has success written all over it.

Audience = Pro-sumers

• With audiences being more engaged than ever, there is no shortage of fan activity around inception, from blogs to vlogs reviews and even apps