WashtenawFamily.comWashtenawFamily.com

“Bringing Families Back Together, One Desktop at

a Time”

“Bringing Families Back Together, One Desktop at

a Time”

WashtenawFamily.com

Our AudienceOur Audience

Families in Washtenaw County Dad, Mom, Kids Preschool-12

Multiple & overlapping interests

Desire to spend more time together

Families in Washtenaw County Dad, Mom, Kids Preschool-12

Multiple & overlapping interests

Desire to spend more time together

WashtenawFamily.com

The Burke FamilyMilan, Michigan

The Burke FamilyMilan, Michigan

Dad - Harold (39)

Mom - Rebecca (42)

Two Kids Justin (7) Rachel (5)

Dad - Harold (39)

Mom - Rebecca (42)

Two Kids Justin (7) Rachel (5)

WashtenawFamily.com

The Burke FamilyThe Burke Family

Harold Sports fan, enjoys Italian cuisine, politically active

Rebecca Loves water aerobics, Member of MADD

Justin Midfielder on local soccer team, Likes video games, Enjoys snacking

Rachel Horse lover, Goes to Ballet on Wednesdays, Plays piano

Harold Sports fan, enjoys Italian cuisine, politically active

Rebecca Loves water aerobics, Member of MADD

Justin Midfielder on local soccer team, Likes video games, Enjoys snacking

Rachel Horse lover, Goes to Ballet on Wednesdays, Plays piano

WashtenawFamily.com

Washtenaw CountyWashtenaw County

≈82,000 Family Households

≈60,000 Kids Enrolled Pre-School Thru 12th

Grade Average Family Size:

2.94

≈82,000 Family Households

≈60,000 Kids Enrolled Pre-School Thru 12th

Grade Average Family Size:

2.94

WashtenawFamily.com

Why Do They Matter?Why Do They Matter?

An un-tapped market No Washtenaw County daily newspaper No website dedicated primarily to Washtenaw County news

We are losing the “old media” feel Gathering around, sharing stories, engaging with one another as a family over current events

An un-tapped market No Washtenaw County daily newspaper No website dedicated primarily to Washtenaw County news

We are losing the “old media” feel Gathering around, sharing stories, engaging with one another as a family over current events

WashtenawFamily.com

What They NeedWhat They Need Locality

A centralized location to acquire news and information relevant to Washtenaw County

Camaraderie A source of communication and bonding formerly provided by print newspapers

Practicality A news outlet that is accessible through multiple avenues

Locality A centralized location to acquire news and information relevant to Washtenaw County

Camaraderie A source of communication and bonding formerly provided by print newspapers

Practicality A news outlet that is accessible through multiple avenues

WashtenawFamily.com

How Will WashtenawFamily.com Meet

Those Needs?

How Will WashtenawFamily.com Meet

Those Needs? Locality

All news on the site relevant to Washtenaw County, separated by topic

News of national importance tied back to Washtenaw County Ex.: Feature story on the effect of President Obama’s Stimulus Package on Washtenaw County jobs

Local advertisements and classifieds

Locality All news on the site relevant to Washtenaw County, separated by topic

News of national importance tied back to Washtenaw County Ex.: Feature story on the effect of President Obama’s Stimulus Package on Washtenaw County jobs

Local advertisements and classifieds

WashtenawFamily.com

How Will WashtenawFamily.com Meet

Those Needs?

How Will WashtenawFamily.com Meet

Those Needs? Camaraderie

Adult and Kids Sections Simplified stories, Kid-Friendly events

All news stories will contain a hyperlink, linking to the “Kids Version” of the story, The Kid Konnection

Family Event Calendars Customizable by type and date

Camaraderie Adult and Kids Sections

Simplified stories, Kid-Friendly events

All news stories will contain a hyperlink, linking to the “Kids Version” of the story, The Kid Konnection

Family Event Calendars Customizable by type and date

WashtenawFamily.com

How Will WashtenawFamily.com Meet

Those Needs?

How Will WashtenawFamily.com Meet

Those Needs? Practicality Podcasts

Types Daily top stories Spoken versions of stories on the site Original stories especially formatted for Podcasts

Adults News can be taken on the go

Kids Special kid-friendly versions easy to consume

Personalization Both adults and kids can choose how they want the site to look

Advertisements and classifieds tailored to individual tastes

Practicality Podcasts

Types Daily top stories Spoken versions of stories on the site Original stories especially formatted for Podcasts

Adults News can be taken on the go

Kids Special kid-friendly versions easy to consume

Personalization Both adults and kids can choose how they want the site to look

Advertisements and classifieds tailored to individual tastes

WashtenawFamily.com

The Behrman FamilySaline, MI

The Behrman FamilySaline, MI

Mom- Aimee (35)

Dad - John (40)

2 Kids Zachary (7) Riley (4)

Mom- Aimee (35)

Dad - John (40)

2 Kids Zachary (7) Riley (4)

WashtenawFamily.com

The Behrman FamilyThe Behrman Family

Aimee Enjoys exercise, Sorority adviser, Interested in school board activities

John Owns Necto Nightclub, enjoys travel

Zachary Rides bikes, does karate, likes comics

Riley Pre-school student, plays with legos, karate student

Aimee Enjoys exercise, Sorority adviser, Interested in school board activities

John Owns Necto Nightclub, enjoys travel

Zachary Rides bikes, does karate, likes comics

Riley Pre-school student, plays with legos, karate student

WashtenawFamily.com

The Moldenhauer FamilyDexter, Michigan

The Moldenhauer FamilyDexter, Michigan

Dad - Scott (37)

Mom - Kate (34)

Two Kids Charlie (6) Jessica (8)

Dad - Scott (37)

Mom - Kate (34)

Two Kids Charlie (6) Jessica (8)

WashtenawFamily.com

The Moldenhauer FamilyThe Moldenhauer Family

Scott Reads the paper every morning, banker, reads The Wall Street Journal at work

Kate Realtor (uses advertisements frequently), enjoys celebrity gossip and parenting tips

Charlie Plays Little League, likes to play with trucks, enjoys hip-hop

Jessica Likes Disney movies, figure skater

Scott Reads the paper every morning, banker, reads The Wall Street Journal at work

Kate Realtor (uses advertisements frequently), enjoys celebrity gossip and parenting tips

Charlie Plays Little League, likes to play with trucks, enjoys hip-hop

Jessica Likes Disney movies, figure skater

WashtenawFamily.com

Audience BehaviorWhat We Think We KnowAudience BehaviorWhat We Think We Know

Diverse interests Want to spend more time together

Busy lifestyles Want one place to acquire useful facts and opinions

Want local news and event information

Diverse interests Want to spend more time together

Busy lifestyles Want one place to acquire useful facts and opinions

Want local news and event information

WashtenawFamily.com

Audience BehaviorWhat We Need To Know

Audience BehaviorWhat We Need To Know

Will we get the following that we anticipate?

Do those living in Washtenaw County want to be exposed to more local news than national news?

Will the kids respond to our model? Will we eventually be able to institute a pay wall to increase revenue?

Will we get the following that we anticipate?

Do those living in Washtenaw County want to be exposed to more local news than national news?

Will the kids respond to our model? Will we eventually be able to institute a pay wall to increase revenue?

WashtenawFamily.comWashtenawFamily.com

“Bringing Families Back Together, One Desktop at

a Time”

“Bringing Families Back Together, One Desktop at

a Time”