Audience Research and

ProfileBy Ayesha Patel

Audience

Research 1 :Vibe Magazine• Number of male readers : 1,943• Number of female readers : 1,903• Median age of target audience : 28

• Race that read it the most : African Americans • Race that read it the least : Hispanics

• Employment : most people who read ‘Vibe’ are employed (2841 people)

Audience Research 2:

XXL Magazine

• Target audience : 18 – 35 year olds• Percentage of male readers : 80%• Percentage of female readers : 20%

Audience research 3:

Q Magazine

• ABC1 profile 72%• Number of people who read it : 377,000• Percentage of male readers :68.3 % • Percentage of female readers : 31.7 %• Median age of the target audience : 32

• Most popular with 15-24 year olds as they hold 35.5% of sales