Audience Profiling Jake &Gianluca

Primary Audience

O Our primary audience is thriller fans due to our genre being a thriller. They will be interested in the thrill that they get from the film.

O Our target audience will be male 30-50 year olds in the income bracket A1 – B. The older audience will be old enough to understand the plot and take in the ideology. We want a slightly younger audience because they would have grown up with different ethnic backgrounds and therefore would accept our ideology. The older generation may not accept the ideology due to their up brining (stereotypically). We are not aiming our film at a traditional audience. We are aiming it at the active audience who will think about the ideology presented.

Secondary Audience

O . Psychological thriller is a subgenre of our

thriller film, due to the strong controversial

message that we want to represent. Our

secondary audience will be a less

sophisticated audience who are attracted

by the initial stereotype of, ‘all Muslims

being terrorists’. This stereotype will widen

the audience, and will bring more box

office sales.

Income Bracket

O We will be aiming our film at the income

bracket A1 – B due to the sophisticated

and controversial plot of the film.

VAL Type

O Our target audience will be Thinkers; they are motivated by ideals. They are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. They tend to be well educated and actively seek out information in the decision-making process. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge.

Maslow's hierarchy of needs

O Our target audience

will already have self-

esteem, confidence,

achievements in their

life. They will also

have respect for and

be respected by

others. Therefore

aiming for the top;

self-actualization

category.

Thriller films

O Thriller definition - an

exciting, suspenseful play or

story, especially a mystery story.

O A typical thriller audience will be aged

between 19-45, the majority of this

audience will be male due to them

grasping satisfaction from thrill whereas

typically females will prefer comedies

Statistics

O 3.3 million males are frequent filmgoers.

O Equally women and men, 50 and up go to

the movies.

O Women 25-50 got to the cinema less that

men due to their role with children.

November 2013 Stats

O The movies highlighted are thrillers as

you can see this genre of film are very

popular and gross highly.

General thriller target audience

O As you can see our target age group of 19-45 firmly fits into this graph as it represents the larger proportion of thriller watchers.