AUDIENCE QUESTIONNAIRE AND FEEDBACK!

In the following slides is our questionnaire that we sent out to the whole of the Gryphon School Sixth Form. This meant we would get varied responses that would help us in our target audience.

1.  ARE YOU MALE OR FEMALE?

• Response:This is information from our questionnaire to find out more about my target audience and what they want the music video to look like so the video will appeal to the audience and what makes a good and bad video. This is the first question about the gender of our target audience to find out who pop music appeals to more. Over 60% of the people asked where female, and almost 40% were male this is quite a large difference and shows that more female people are interested in pop music and that they are who the music video should appeal to.

2.  HOW OLD ARE YOU?

• Response:• This question is about the age of our potential audience.

No 12-15 year olds answered the questionnaire. Over 30% of people that answered the survey were between the ages of 16-18 this shows that my potential audience is quite young and that pop music appeals to them and that the music video should appeal to them. Less than 10% were between the ages of 19-24 this shows that they were less interested over 30% were between the ages of 25-39 this also shows that the music video and adverts should appeal to them so my target audience can be target properly and 30% where over 40 this is the 3rd highest percentage behind 16-18 and 25-39 so this age range should be targeted less but is still important.

3.  WHAT IS YOUR JOB?• Response:

The majority of people that took the survey had a job that has a socio-economic grade of C1 which include supervisory, clerical, junior managerial, administrative and professional jobs. This shows that our target audience has a sustainable job and has a steady income and are of middle class, and could even have kids. Having said this our target audience may even be young first time workers that could afford our digipak. The other participants that answered the questions were students or people with part time jobs. This means they have a socio-economic grade of E; these people don’t have a lot of money but students with part time jobs may have a lot of disposable income to buy our digipak with. This also shows that we will need to make sure our promotional material and digipak appeal to these people.

4.  HOW DO YOU CONSUME MUSIC?

• Response:

Close to 70% of people asked consumed music via the radio, this could be in their car, by using a handheld radio or by a radio app on their phone this shows that the radio is still a big way people consume music and find out about it, this could effect how the digipak is marketed and that it should be played on the radio because it reaches a big audience of all ages. Around 55% of people consumed music by streaming it or by CD’s, this shows that the digipak will need to be marketed well and that telling people that the CD is available on streaming services like Spotify and available to buy in a digipak physical form or by digital download. Thus increasing our marketing range. Just over 50% of people used YouTube to consume music this shows that YouTube is a good way to promote the music video and that it will reach a large audience and just over 30% of people consumed music by downloading it online and 10% of people consumed it in another way.

5.  WHY DO YOU LISTEN MUSIC?

• Response:The response we got back for this question was that most of the people who answered said because they want to/helps them relax and unwind. This tells us that many people who are within our target audience range listen to music because it could help deal with stress from school etc. It also tells us that as it something they are choosing to do, that they enjoy it.

6.  HAS LISTENING TO POP MUSIC AFFECTED YOUR LIFE?• Response:The majority of people that answered the survey said that pop music had no affect on their life unless the song was memorable to them in someway and they remembered the song with a moment in their life like a music festival. Other people said that music improved there mood or changed it.

 7.  WHAT MAKES A GOOD POP SONG/VIDEO?

• Response:This question asked what they felt made a good pop song / video. The replies varied but people said that the video and song should be creative and catchy. They also said that the video should have more to it and not just be the same old performance video as that is boring and not that creative, this shows that the video should have a narrative in it and we could make the video a narrative performance video so it is more creative and interesting. They also said that the artist should appear and have a good appearance that isn't intimidating and is nice. We will have to take all of this into account when making our video so it appeals to our target audience.

8.  WHAT MAKES A BAD POP SONG / VIDEO?

• Response:This question asked what they felt made a bad pop video / song. They said that bad lyrics and a bad tune made the video unenjoyable. They also said if the video was boring and too repetitive they didn’t like the video and they also disliked it if there was no story. We will have to take all of this into account when making our video so it appeals to our target audience.

9.   DO YOU USE NETFLIX / AMAZON PRIME?

• Response:Close to 65% of people asked in the questionnaire said they used a service like Netflix or Amazon with around 35% saying they didn’t use Netflix or amazon. This shows that our target audience uses these services and that they are interested in film and technology.

10.  DO YOU USE FACEBOOK / TWITTER?

• Response:Around 90% of people said they used a social media site like Facebook or twitter and only 10% of people saying they didn’t use Facebook or twitter. This shows that our audience uses these sites a lot and almost all of them do. It will be important for us to promote our digipak and advertise it on social media sites because it can be seen by so many people.