Audience Research Evaluation

Questionnaire Summary

• Demographic 17-25 years old, both genders but more focused towards males.• Out of the 13 people who answered my survey, 10 said they watched horror movies,

2 said sometimes, and 1 person did not watch them.• 10 people said they preferred the Paranormal Disturbance theme, and 3 said

Violence. Some of those who said Violence were male, which could be stereotypical of this gender.

• When asked what they found conventional, most answered with low key lighting, dark colours and suspense. Some also said ghosts, which links to the paranormal theme.

• When asked what they expect to see in

A horror movie trailer, many said a brief

Outline of the story, with things to make you

Jump, and an introduction to main characters.

Questionnaire Summary

• When asked what they expect to see in a horror movie, people said low key lighting, build ups to something bigger, blood and panic.

• When asked what they find appealing in a horror trailer most said suspense, cliff hangers, violence and an outline of the story

• When asked what they would find appealing on a horror magazine cover, most said a close up of the main character, dark conventional colours, like blacks and reds, and sans serif fonts.

Focus Group Summary

• From using Padlet I found what my focus group found conventional and what they didn't find conventional within a trailer

Conventional • Low key lighting to create mystery• Brief outline of the story• Fast paced sound to heighten the tension• ‘On going whispering’ is effective

Non-conventional• The trailer I used (The Babadook) didn’t make people jump, so did not have much of an

impact

Target Audience• From my research I have discovered who my target audience for my horror trailer

would be• Their demographic would be 17 years and above, up to around 25 years old. They

would be both genders, but more focused towards males.• Psychographic is people who are interested in movies, video games and music.

Target Audience

• Within the horror genre the target audience prefer Paranormal Disturbance themes within the movies, with low key lighting to create mystery. They also like cliff hangers, suspense and screaming as the diegetic sounds.

• They’re expectations of form are to see an outline of the story in the trailer. Within the movie they expect to see an isolated area for the setting.

When a horror film is featured on a magazine cover, they expect to see a close up of the character, such as the one of Insidious

They expect to see a brief outline of the story within the horror trailer, and darker colours to link to the genre.