Audience Research

Target audience

Our group aims to target our music video at the male audience, between the age of 18-25.

By using the questionnaire, we hope to collate a mixture of opinions towards our music video, seeing what would best fit for our characters performance, and how he should be portrayed.

Casting a youthful character in our music video is key to connecting with our young target audience in order for them to relate to the visuals.

By collecting primary data, we will be able to understand how our target audience connects to the music video as well as understanding if they believe the song should be performance or narrative based.

Methodology

As a group, we produced our survey using survey monkey. Our survey includes ranked, scaled, short and long questions for

the audience to answer, to hopefully support our ideas so that we can progress with our production.

The Youtube version of our song was provided to the audience so that they could respond with the song fresh in their memory.

Questions What is your age? Are you male or female? The genre of this track is Grime. What would you expect

to see in a music video of this genre? What suits this track best, a narrative or a performance

based video? If there was narrative included, what themes do you think

would be appropriate?  Do you believe this song should have supporting

characters, or should it be a solo performance? Why? Which location would best suit this music video? What type of Magazine would this artist feature in? What mood should be portrayed in this video?  What colours and or visual effects could be featured in

the music video and print work?

Our group expected these results; we decided to make our questionnaire private, and so we sent it out to members of the class to receive feedback from people as the same age group to us, so that we could grasp weather or not our ideas would work. We sent it out to this age group because this is were we are targeting our concept at.

We believe that our music video would be more focused on the male audience; however, it was discussed and then decided that we would send our questionnaire to two girls as well in order to gather their opinions on our song and genre.

This question is testing our music genre Grime. As a group we wanted to know what our peers thought of Grime and to see if they knew what was involved in a conventional Grime video. The responses were mixed but some are useful for providing us with ideas. We agree with the response of casting a male black lead artist and with him lip syncing whilst performing a conventional dance routine of this genre.

For this question we didn’t get the responses we wanted; The bar shows that the majority of people believe the video should be performance based, as expected, but we wished that respondents would leave a comment as to why they chose this, but for one reason or another we didn’t get this response.

We are aiming to make our video predominately performance based, but asked our target audience what, if chosen, would be seen in a narrative based Grime video. The answers were relatable and as our group we agreed that casting a rebellious character, as agreed by the responses, would best fit the music video.

One more respondent chose using supporting characters would outweigh only using one character, although our group disagrees with this because looking at other videos of the artist who wrote this song, he is often the soul performer in his music videos and we would like to recreate this representation. The comments are useful and we may include using ‘gang’ members in a particular scene for our final video.

As a group we were pleased to see this response from our questionnaire, as all three answers; car park; studio; and flat have been considered and discussed within our group, we have done a location reccie on two of the three and have decided to use both, we are trying to locate a flat to use but for now, may have to result in using a house.

We sent this question out to gather some ideas for the magazine we have to do as one of our tasks; we expected these results and are going to look at a more alternative magazines that relate to our music genre and artist. It was unexpected that two answers came up in the ‘mainstream’ category.

These answers were useful to our group as they supported are original ideas of using both a character with some aggressive features and rebellious acting. We didn’t expect to see sadness as a response because it is not conventional of our music genre, more an angry theme than sad.

It was interesting to see the responses from this question because our group didn’t know what to include as of yet for our print work; but it is clear, from looking at responses that the colour and visual effect should be quite dark. After collaboration and more research we have decided that we will use this idea of black and white for our final print work production.