Audience Research

1. What is your gender?

Male Female

2. How old are you?

16-18 19-21 22-25

3. How often do you buy music magazines?

Every Week Every Month

Once a Year Never

4. What is your favourite colour?

5. How many music magazines do you often buy in a year?

0-5 6-11 12+

6. What type of music magazines do you read regularly?Q Magazine Mojo MagazineKerrang Magazine NME magazineOther( Please specify)

7. On a scale on 1-5, with 1 being very relevant and 5 being very irrelevant, how important do you think the fronts cover’s colour scheme impacts on you? Circle the number that you’ve chosen

1 2 3 4 5

8. What do you recognize first when you first look at a magazine?

Masthead (Name of the magazine)Main Image (Image of the artist/band)Cover lines (Main cover line of the articles)

Free gift on the magazineOther (Please state if you’ve chosen other)

9. As a free gift on the magazine, what free gift would you prefer?Download CD Poster Vouchers

10. How often do you go to gigs or music festivals in a year?Never 1-5 6-10 11+

11. How much would you pay for a music magazine? Circle one for your chosen answer

£1.50-£2 £2.50-£3 £3.50-£4 £4.50-£5

12. What are your methods of buying songs and albums?

Downloading from the internetBuying CD’s from shops

13. What 3 words would you associate with Indie Rock music?

14. What 3 colours would you associate with Indie Rock music?

15. What indie rock bands do you like?

16. How do you listen to music?Circle you chosen answer

iPod iPhone Walkman CD player Youtube iTunes

17. What do you like to see in a music magazine? Circle your chosen answer(s)

Interviews Gig reviews Band ReviewsFree Posters News about the indie rock music industry