Analysing data collection from a questionnaire about our Hair Documentary Programme

87%

7%

3%

3%

13-18 19-25 26-35 36-40 41-50 51-60 61+

The majority of the people we asked were between the ages of 13-18 although this is not solely the target population we want to aim our documentary at. We identify the mistake of getting too many questionnaires filled out by the same age category and if we were to do it again we would ask for information from a wider age range. Our target population is a family audience which is why our scheduling will be 8pm-9pm.

18

18.5

19

19.5

20

20.5

21

21.5

Male Female

As we gave our questionnaires out randomly it was by chance that mostly females answered the questionnaire. However, when considering our documentary topic we decided that it will be mainly females that are most likely to watch a documentary about hair, compared to males.

We asked the respondents what their favourite genre of music was to give us an idea of what sound track we would like in the background of our interviews. We wanted a well known song that links to ‘hair’ but is not too cheesy and cliché. The most common genres included; pop, rock and dance. However, rap and R&B were also quite common. We will try and find a backing track that comes from one of these genres.

Pop

14%

Rock

19%

Dance

17%Metal

7%

Dubstep

7%

Techno

6%

R&B

10%

Rap

13%

Jazz

4%

Acoustic

1%

Dance Hall

1%

Soul

1%

0

2

4

6

8

10

12

Red Blue Green Yellow Pink Purple Orange Maroon Black

We wanted a general colour scheme that ran throughout the whole documentary, so we need to take into account our audiences favourite colours as it is more appealing to them, and also colours that relate to our topic of hair. The most common colours were red, blue and purple so we will look at a possible colour scheme that includes these, for fonts, titles, and other necessary graphics.

BBC1

9%

BBC2

0%

ITV

21%

C4

28%C5

3%

Sky1

5%

BBC3

5%

E4

16%

Sky Sports

2%

Kerrang

2%

Comedy

2%

Watch

2%

ITV2

5%

We asked this question as we wanted to know what channel we should put our documentary on. Our respondents chose Channel 4 as their favourite channel and the one they most watch. Channel 4 is known for its successful documentaries so we will consider putting our documentary on this channel to get the most views from our target audience.

0

2

4

6

8

10

12

14

16

18

20

5-6pm 6-7pm 7-8pm 8-9pm 9-10pm 10pm+

We wanted to find out when the most appropriate time to put our documentary on TV was. More than half of the respondents chose between 8-10pm as their normal viewing time, so it would be best to schedule our programme between these times. However, as we did not ask a wide range of ages, we believe that it is not for the best to follow these results. We are directing our documentary at a family age so we will put it on between 8-9pm, which was the second most common time anyway.

Mon

18%

Tues

13%

Wed

14%

Thurs

13%

Fri

16%

Sat

13%

Sun

13%

We asked this question to see which day would be the most popular day to broadcast our documentary. There wasn’t difference in the days, therefore we are quite open to finding the most appropriate day. The most popular was ‘Monday’, however we are yet to decide which day we will broadcast it on.

0

5

10

15

20

25

30

35

40

Yes No

This question made certain people stand out, especially as not many people cut their own hair, so we have asked the people that answered ‘yes’ to expand and perhaps do an interview on how they cut their own hair and why they do that.

£5-£10

28%

£11-£15

20%£16-£20

18%

£21-£25

18%

£26-£30

8%

£31+

8% This was quite an obvious question to ask for an interview about hair. Again we wanted to see if people spent a large amount of money on their hair and why. Just 8% of people spent over £31 on this, so we have asked them to come back and do an interview to explain what treatment they get.

0

2

4

6

8

10

12

14

Once A Week Or

More

Fortnightly Once A Month Once Every Two

Months

Every Three To Six

Months

Once A Year

This question was for our statistics during the documentary, we wanted to find out a number of people that visit the hairdresser across a certain time limit, and also discover someone that may not visit a hairdresser at all.

0

5

10

15

20

25

30

Yes No

This question helped us to find people who don’t have naturally coloured hair or perhaps chose to change their hair colour. For the people that said yes, we also asked them what type of treatment they use.

Highlights

21%

Permanent

47%

Semi-Permanent

32%

The most common treatment was permanent. This was expanded on the previous question, so we could speak to hairdressers about the methods of doing this treatment and how it makes so much of a difference to peoples hair. We also asked the ‘permanent hair dyers’ to come for an interview to tell us more about why they changed their hair colour and do not want to go back.

0

5

10

15

20

25

30

35

Straighteners Curler Hairdryer Diffuser

As well as products that are used, we used this as research to find out the most common styling tool. We will go into shops and hairdressers with this information and find out how well sales are on these products and also the different brands of tools that you can get.

0-5mins

37%

6-10mins

10%

11-20mins

30%

21-30mins

13%

30mins+

10%

This question helped us identify people that spend an unusual amount of time styling their own hair. Most people spend just 0-5 minutes however, the people that spend over 30 minutes are who we are more interested in. We have asked them to return to do an interview, to explain their process of styling, which takes such a large amount of time.

Shampoo

39%

Conditioner

37%

Gel

5%

Spray

13%

Wax

6% Again, this is another simple relevant question that will add to our statistics. We wanted to find out the most common hair product, which in this case was shampoo and conditioner, and look more in depth at the selling of these products in relation to the people that buy them.

Yes

25%

No

75%

We asked this question, as it is a topic we wanted to cover in our documentary. Magazines are always influencing hairstyles that celebrities are styling. We wanted to ask for ourselves if this actually did influence the styling of our respondents. We found that most people aren’t influenced by the media, however for those that are we asked them to tell us what celebrities were a hair icon for them.

For the people that said they were influenced by celebrity haircuts, we asked them to state who’s styled they copied. The most common style icons were:

• Gillian Zinser• Zooey Deschanel• David Beckham• Barry White• Ray Mears• Miley Cyrus• Dave Grohl• Gillian Anderson

Brown

47%

Red

5%

Ginger

12%

Blonde

22%

Black

8%

Mahogany

3%

Purple

3%

This question helped us find people that may not have naturally coloured hair, which stand out in accordance to the normal coloured hair. We asked these people to come back for an interview, so they could tell us what influenced them to have a colour so extravagant. We also found that the most common hair colour was brown, which is another statistic we can include in our documentary.