Audience research

In this research I will be looking at what audience Blank Canvas will attract based on age and gender. Blank Canvas is a Sci-fi Horror/Thriller movie. Other movies in this market such as Alien (1979) which was a commercial success making $78,900,000 in the US and £7,886,000 in the UK. World War Z (2013) made $66,411,834 in its opening weekend in the US.

Q1: What would you say is your favourite movie genre?

Q2: Out of the following genres, which do you think dominates the film market?

0-21 Male

0-21 Female

22-60 Male

22-60 Female

61+ Male

61+ Female

Action/Adventure 3 2 3 4 1 2

Comedy 2 4 1

Thriller 1

Horror 1

Age group Male Female

0-21 5 6

22-60 4 5

61+ 2 2

0-21 Male

0-21 Female

22-60 Male

22-60 Female

61+ Male

61+ Female

Action/Adventure 1 2 1 3Comedy 3 1 2 2 2Thriller 1 1Horror 3 1 1

Q3: Where do you normally see movies for the first time?

Q4: What was your favourite film of 2013?

Man of Steel - 3 12 Years a Slave - 4 Star Trek into Darkness - 4 Frozen - 7 American Hustle - 3 Captain Phillips - 5 Grown Ups 2 - 0 Iron Man 3 - 2 This is the End - 1 Les Miserables – 2

Q5: Do you read film related magazines or visit film websites often?

0-21 Male 0-21 Female 22-60 Male 22-60 Female

61+ Male 61+ Female

Yes 4 4 1 1

No 1 2 3 4 2 2

Q6: How do you find out about most of the movies you go to see?

0-21 Male

0-21 Female

22-60 Male

22-60 Female

61+ Male 61+ Female

Cinema 2 3 2

Television 3 2 2

Online Streaming

3 3 4

Film Festivals

0-21 Male 0-21 Female

22-60 Male 22-60 Female

61+ Male 61+ Female

Posters and Billboards

1

Trailers or Television Interviews

3 4 2 2 1 1

Magazines 1 1

Word of mouth

2 1 2 1 1

At the CinemaOther means

1

0-21 Male 0-21 Female 22-60 Male 22-60 Female 61+ Male 61+ Female0

0.5

1

1.5

2

2.5

3

3.5

Q1: What would you say is your favourite movie genre?

Action/Adventure Comedy Thriller Horror

0-21 Male 0-21 Female

22-60 Male 22-60 Female

61+ Male 61+ Female0

0.51

1.52

2.53

3.54

4.5

Q5: Do you read film related magazines or visit film websites often?

Yes No

Q4: What was your favourite film of 2013?

Man of Steel 12 Years a Slave Star Trek into DarknessFrozen American Hustle Captain PhillipsIron Man 3 Grown Ups 2 This is the EndLes Miserables

0-21 Male 0-21 Female 22-60 Male 22-60 Female

61+ Male 61+ Female0

0.5

1

1.5

2

2.5

3

3.5

4

Q3: Where do you normally see movies for the first time?

Cinema Television Online Streaming Film Festivals

0-21 Male

0-21 Female

22-60 Male

22-60 Female

61+ Male

61+ Female

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Q2: Out of the following genres, which do you think dom-inates the film market?

Horror Thriller Comedy Action/Adventure

What I have learnt from this study: I have learnt that we were correct in our assumptions of which age range would have an interest in our horror movie. We are looking at focusing our marketing to Males age 18-21. This means we can now direct our attention to this audience specifically to get a higher viewing audience form that category.

0-21 Male 0-21 Female

22-60 Male

22-60 Female

61+ Male 61+ Female

00.5

11.5

22.5

33.5

4

Posters and Billboards

Magazines

At the Cinema

Q6: How do you find out about most of the movies you go to see?

Posters and Billboards Trailers or Television Interviews MagazinesWord of mouth At the Cinema Other means