Talk to Others

Nielsen Panel

Leave the Room

Hulu

71%

29%

76%

24%

33%8%

33%

12%

33%

80%

Buy the Numbers

Ad Attentiveness

Nielsen TV Viewers

Strength in Numbers

Homes Sweet Homes

40M Unique* Viewers

*Ad-Supported Uniques

$92K Median HHI

80% of Hulu’s audience are light TV Viewers

Viewers pay more attention to ads on Hulu

Likelihood during ads to:

Source: ePoll Audience Profile, December 2017

Source: Nielsen NPM Cross-platform, December 2017. Total Day - 6a-6a, P2+, Live + 7

Staying Young

We Go Further

Billion with a “B”

Through the Roof

31 Median Age

50% Extended Reach

6B Hours Streamed

+60% Time Spent

Hulu viewers are empowered. Younger, affluent and tech-savvy —they watch when they want, where they want and how they want.

Audience Snapshot

FOR MORE INFO VISIT HULU.COM/ADVERTISING

PERSONALIZED & PRECISE TARGETING

CLUTTER-FREE & PREMIUM EXPERIENCE

YOUNGER & MORE ENGAGED AUDIENCE

Linear TV

Medium

Light

Hulu

Heavy

Look Who’s Watching

Source: Hulu Internal Portal, Q1 2018; Based on active users, 1%=P2-17

Hulu has a younger audience

A18-2423%

A25-34

A35-49

A50+

33%

28%

16%

47%Male

53%Female

D I D TH E R I G HTAU D I E N C E S E E M Y A D?

O U R PA RTN E R S

O U R PA RTN E R S

VA LI DATE D R ES U LTS

AT TR I B U TI O N R ES U LTS

O U R PA RTN E R S B R A N D L I F T R ES U LTS

50reached by an ad campaign on Hulu never saw the brand’s ad campaign on linear TV.

%of viewers

Utilize industry-leading 3rd party audience measurement tools to gain deeper insight on your key audience targets, understand reach and frequency, and validate audience specific campaign delivery.

Audience Validation

Brand Lift

Performance. Results. Outcomes.

Source: Avg. of 15 Nielsen Extended Reach Studies, 2017

Source: Kantar Millward Brown, Topline Norms, 2017

Source: Nielsen Catalina Solutions, 2017

$1 = $2.53

Aided Awareness Purchase Intent

+7% +8%

Control Exposed

D I D M Y A D R A I S E AWA R E N ES S ?

Measure your ad’s efficacy in moving consumers through their purchase journey – from building brand awareness to driving purchase consideration.

Use our robust suite of attribution tools to measure real-world product purchases. Hulu works with best-in-class vendors to link your ad spend to an increase in sales.

B U Y E R I N S I G H T S

D I D M Y A D D R I V E SA LES ?

PERSONALIZED & PRECISE TARGETING

CLUTTER-FREE & PREMIUM EXPERIENCE

YOUNGER & MORE ENGAGED AUDIENCE

$

FOR MORE INFO VISIT HULU.COM/ADVERTISING/CASE-STUDIES

For every dollar spent on Hulu, Brand X made $2.53 in retail sales

$

$

At Hulu, we continue to partner with best-in-class vendors to prove both ad effectiveness and sales effectiveness for your brand.

Research Capabilities

Futurama

Bob’s Burgers

Family Guy

Rick & Morty

South Park

The Handmaid’s Tale

Marvel’s Runaways

I Love You, America

Future Man

Little Fires Everywhere

AnimaniacsCurious GeorgeDoc McStuffinsThe Powerpuff GirlsAdventure Time

The Good Doctor

This Is Us

Atlanta

TGIF Library

Will & Grace

Adult AnimationHulu Originals Kid’s FavoritesHottest Shows

Mindy Kaling will executive produce and write this hour-long anthology series based on the 1994 British romantic comedy classic of the same name.

From J.J. Abrams and Stephen King comes this horror-thriller set in the fictional Maine town of Castle Rock, an ever-present location throughout King’s most beloved works.

STREAMING SOON

S1 PREMIERES JUL 201810 Episodes | 1 Hr

Four Weddings & A Funeral

Castle Rock

Created by Beau Willimon and starring Sean Penn and Natascha McElhone, this groundbreaking futuristic series explores the challenges of taking the first steps toward interplanetary colonization.

Hulu and Blumhouse Productions (Get Out, The Purge) are partnering for a first-of-its-kind anthology series that will bring 12 quintessential horror genre stories to Hulu throughout the year.

S1 PREMIERES SEP 20188 Episodes | 1 Hr

The First

Executive produced by George Clooney, Catch-22 follows the story of Yossarian (Christopher Abbott) and Colonel Cathcart (Kyle Chandler) as they navigate the murky bureaucratic rules of WWII.

Executive producer Jerrod Carmichael and comedian Ramy Youssef bring their unique comedic voices – and Ramy’s commentary on the Muslim-American experience – to Hulu in this all-new half-hour series.

STREAMING SOON STREAMING SOON

Catch-22 Ramy

PERSONALIZED & PRECISE TARGETING

CLUTTER-FREE & PREMIUM EXPERIENCE

YOUNGER & MORE ENGAGED AUDIENCE

FOR MORE INFO VISIT HULU.COM/ADVERTISING

PREMIERES OCT 2018Monthly | Feature Length

Into The Dark

The Largest Streaming TV Library. It’s All on Hulu.

Hulu Has Your Audience. And A Lot More.

Exciting New Originals

Streaming Only on Hulu