Audience TheoryLesson objectiveHow can I apply audience theory do my production?Year 13 Media Studies AudienceRefreshWhat audience theory do you remember?

The theories

Why did you make your film?

Uses and GratificationsThe theory that audiences use media texts in order to fulfil pleasures and basic needs such as:EscapismEducationPersonal identificationPersonal relationship

The OZ

Inside Job

Two-Step FlowThe theory suggesting that there are opinions leaders within society who can influence opinions and attitudes of the public.

Sex and the City 2

Hypodermic needle The theory that proposes media messages can be injected into the audience and influence people to act a particular way.

Desensitisation The theory that implies that overexposure to certain messages and values can influence the audience to accept them. For example, an air-brusher image of a celebrity on the front cover of a magazine can influence women into believing that that is the definition of beauty and this is how women everywhere should look.

Maslows Hierarchy of needsThe theory that there are five layers of basic needs that all humans possess:Physiological (food, shelter, sleep)SafetySocial needs (love and belonging)EsteemSelf actualisation

Explain how your production appeals to its fans

Explain how your production appeal to its fans

Who is the target audience?DemographicsPsychographics What genre would they like?How can you tell?How does the genre and target audiences differ from other film/music genres?How was your production constructed to appeal to music/film audiences?

How does the theory apply to your production?Does your production adhere or subvert the theory?

Give examples from your productionHypodermic syringe modelUses and gratificationDesensitisationMaslow Hierarchy of needsReception theoryTwo step flow

http://www.youtube.com/watch?v=DylgNj4YQVc*http://www.youtube.com/watch?v=FzrBurlJUNk*http://www.youtube.com/watch?v=X5-aOpznm44*http://www.youtube.com/watch?v=CNthyDCb1kg*