audiences london services guide
DESCRIPTION
A guide to the services that Audiences London can offer to our clients. Audiences London is the regional agency supporting arts and heritage organisations to build dynamic and sustainable audience relationships. We offer advice, insight and audience intelligence through consultancy, research, collaborative projects and events.TRANSCRIPT
www.audienceslondon.org
Want to know who your audiences are?
Want to know who they COULD be?
And how to reach them? Ask us …
Services Guide
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Page 2 Working With Us
Page 3 Our Commitment
Page 4 The Knowledge Bank
Page 5 Accessing Services
Page 6 Subscription
Page 7 Services In Detail
Page 9 Services Ratecard
Page 10 Subscription Rates
[email protected] 7407 4625
Audiences LondonUnit 7G1The LeathermarketWeston StreetLondon SE1 3ER
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Working With Us With our eye across London’s cultural sector, we support arts and heritage organisations to build dynamic and sustainable audience relationships. We offer advice, insight and audience intelligence through consultancy, research, collaborative projects, events and our website.
If you’re thinking about developing your audiences, the chances are we can help you to…• getstartedwithinformationoradvice•understandyouraudiencethroughresearch•developyourknow-how•exchangeideasandgoodpracticewithothers
It’s our job to be out and about finding the latest tools, information, examples and partnerships. So, get in touch to tap in to this resource for London.
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The Knowledge Bank We hold a “bank” of information about cultural consumers – their profiles, motivations, barriers and more. Bank your audience information and we give it back to you with interest–inthecontextofLondonornationally,comparingit to benchmarks, with advice, or linked to other information. Everyonealsobenefitsfromthestoreofpracticalcase-studies, guidelines and resources built up from our work with over 300 organisations. So long term, we’re all investing in more effective relationships with audiences.
We offer information and advice on:•Changesinmarketingandaudience
development practice•Culturaldiversity•Disabledanddeafartsandaudiences•Becomingfamilyfriendly
Our CommitmentBy working in close cooperation with arts and heritage organisations Audiences London seeks toapplyitsknowledgeandexpertisetoprovidepractical and sustainable solutions.
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We believe that thriving organisations develop dynamic relationships with audiences when they understand who they are and what they need.
•Londonmarketdynamicsandtrends•Communityengagement•Youngaudiences•Olderaudiences•Culturaltourism•Lesbian,Gay,Bi-sexual,Trans-sexualissues
and access•Digitaldevelopment•Organisationaldevelopmentandchange
Moredetailandcase-studiescanbefoundonthe website at www.audienceslondon.org
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Accessing ServicesEveryone can access our services, either with a one-offenquiryorasasubscriber.
Audiences London Subscriber Recommended if you or your organisation: •plantouseanumberofservicesovertheyear.•haveresourcesforaudiencedevelopment.•wantongoingaccesstoresearchfindingsand
reports.•wanttotakepartincollaborativeprojects.•arebasedorworkregularlyinLondon.
One-off servicesRecommended if you or your organisation:•haveone-offorshort-termneedforadviceand
information.•currentlyhavelimitedresourcesdedicatedto
audience development.•rarelypresentworktoaudiences,orinLondon.•areaconsultantoragency.
SubscriptionSubscription gives you a hotline to our Knowledge Bank and a network of colleagues. Starting this year we offer subscribers an annual check to make sure that we are still helping towards audience development objectives and planning the right services.
Benefits•Telephonesupportandadhocadvice.
•AccesstotheKnowledgeBankthroughtheAudiences London website.
•Peersupportnetworks.
•Professionaldevelopmentplanning.
•Influenceouradvocacyandlobbyingwork.
•Reducedratesonservices:research,advice,events.
•Accesstocollaborativeprojects.
•SnapshotLondonandCultureMapdata-sharinginitiatives.
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These benefits can be accessed by all staff in subscribing organisations.
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Services in DetailOurservicesaretailoredtotheneeds of the arts and heritage sectors.
Audience Research & AnalysisWe offer a full range of services to support you in understanding your audiences and the environment in which they live, including:
•Primaryresearch,quantitativeandqualitative
•Patrondataanalysis,cleaningandprofiling
•Mappingofpatrondata
•Multi-venueandoutdoor-eventsurveys
•Secondary(Desk)research
•Profilingandsegmentation
•Populationinformation
•Comparatorbenchmarking
•SnapshotLondon(analysisof2.5mculturallyactiveLondonhouseholds)
•TheLondonvisualartssurvey
We work with all our clients to agree the relevant combination of approaches to meet needs within available resources. We’re happy to work with you to develop a brief.
Audience Development Planning & Facilitation Talk to us about setting objectives, creating a realistic plan and involvingstakeholders.Wecanrespondflexibly,drawingontheKnowledge Bank to support your plans.
Community Engagement We can support you to identify, make contact or build sustainable relationships with groups or individuals in your local community.
Training, events and networkingOurannualprogrammeofseminars,symposiaandnetworkingeventsisopentoall.Wealsoofferbespokein-housetraining.
Project EvaluationWe offer an effective evaluation service for audience development and participatory projects and initiatives.
Collaborative ProjectsWefacilitateanumberofmulti-partnerprojectsacrossarangeof art forms and organisation types. See our website for current initiatives or to propose a new one.
CultureMapwww.culturemaplondon.org
A new online resource that brings together information about cultural provision in London with data about users and audiences.
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Services RatecardAdvice, facilitation, consultancy
Subscribers:£250-350/day Non-Subscribers:£350-500/day
Training delivery and preparation Subscribers:£250-350/day Non-Subscribers:£350-500/day
Research development, reporting and presentations Subscribers£250-350/day Non-Subscribers£350-500/day
Data analysis and desk research Subscribers:£250/day Non-Subscribers:£350/day
Snapshot participation (opentoSubscribersonly)£500/year
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Subscription RatesSubscription Rates
Annual Gross Turnover Annual Subscription Rate
Touring companies under £100,000 £95
Under £100,000 £150
Between £101,000 and £400,000 £300
Between £401,000 and £2.5 million £450
Over£2.5million £850
London-basedtouringcompaniesandnon-professionalcompanies are invited to join on a discounted scale. Rates for companies with multiple venues or other subsidiaries arranged byseparatenegotiation-pleasecontactustodiscussrates.
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Email [email protected] or call 020 7407 4625 or sign up for regular information updates through our website at www.audienceslondon.org
For information in an accessible
format call 020 7407 4625 or
Registered charity number 1099256
Audiences London is a publicly-funded
not-for-profit organisation with financial
support from
We are a member of
Disclaimer:Alldetailsarecorrectatthetimeofgoing to print. Audiences London reserves the right to change this information at any time.
Photography:StephenCummiskey,RaphaelHelle, Gettyimages,IainCrockartandSimonJayPriceDesign:eye-food.co.uk