audited by - canadian metalworking...(nafta). however, there’s a sense that the coming year will...

Audited by

CANADA 2019 MEDIA KIT

MADECANADAMADECANADA

ININ

FEATURINGFEATURING

CANADA’S CHOICEFOR THE FABRICATING & WELDING INDUSTRY

Canada’s only dedicated Fabricating and welding publication

Monthly issues

More than 30,000 subscribers*— largest audience in Canada**

CMTDA Directory

www.canadianfabweld.com

Fabricating and welding e-newsletters

Product e-newsletters/ whitepapers

Customized e-blasts

Metalworking Manufacturing & Production Expos

Content-based marketing

*June 2018 BPA Brand Report **Publisher’s Own Data

IN PRINT | ONLINE | IN PERSONIN PRINT | ONLINE | IN PERSON

2 2019 MEDIA KIT www.canadianfabweld.com

Editorial Mission/Biography/Staff

Canadian Fabricating & Welding

Growth in Canada’s manufacturing sector accelerated in mid-2018 to its fastest pace in more than seven years as new orders and inventories climbed. The metal manufac-turing area in particular saw positive gains.

Despite this, it’s been a shaky year for industry as politics have threatened to disrupt positive signals across the country. With U.S. tariffs on steel and aluminum, and threatened tariffs on other finished goods, Canadian manufacturers are left wondering how this will affect their ability to sell into the U.S. and how business in general will be affected. Many are hoping for clarification to arrive via a renegotiated North American Free Trade Agreement (NAFTA). However, there’s a sense that the coming year will be anything but business as usual.

Ultimately, Canadian manufacturers will need to be more productive to offset potential extra costs associated with doing business. The investments being made in equipment and software will be important to create shops that are more agile and better able to react to market shifts.

Canadian Fabricating & Welding is well-suited to helping manufacturers on this journey. From design-for-manufac-turing tips and guidance on how to prepare for Industry 4.0 implementation to robotic welding automation advice and online management of welding machines, the maga-zine aims to help fabricators and welders understand how best to move their business toward effective automation and explain the values of a fully connected shop floor.

And readers have made it clear that they value what they read in the magazine. The typical subscriber to Canadian

Metalworking and Canadian Fabricating & Welding spends an average of 34.4 minutes* reading each issue. That’s more time than it takes to watch the average sitcom on television. And best of all, these subscribers are your target prospects and customers.

Canadian Fabricating & Welding reaches more than 30,000 qualified** and BPA-audited subscribers every month, and once they finish reading each issue they usually pass it along to a co-worker or a decision-maker. In fact, on average, each issue is passed along to 2.1 additional read-ers for a total potential reading audience of 93,043 people every month*.

According to a 2018 readership survey, over 98 per cent of respondents trust the information and articles found in Canadian Metalworking and Canadian Fabricating & Welding***.

We at Canadian Fabricating & Welding look forward to working with you in 2019 to support our readers, and help them to thrive in these challenging market conditions. Together, we hope to educate our readers on the many ways they can achieve more in the near future.

Rob ColmanEditor

ROB SWANPublisher905-315-8342mobile: [email protected]

FMA Communications Canada Inc., 1154 Warden Ave., Suite #416, Toronto, ON M1R 0A1

Robert Colman has worked as a writer and editor for 20 years, covering the needs of a variety of trades. He has been dedicated to the metalworking industry for the past seven years, serving as editor for Metalworking Production & Purchasing (MP&P) and, since January 2016, the editor of Canadian Fabricating & Welding. He graduated with a bachelor’s degree from McGill University and a master’s degree from the University of British Columbia.

He can be reached at 905-235-0471 and [email protected]..

LINDSAY LUMINOSOAssociate [email protected]

*Harvey AdQ Study January 2018 issue.**June 2018 BPA Brand Report***Canadian Fabricating & Welding 2018 Readership Survey

www.canadianfabweld.com 2019 MEDIA KIT 3

Circulation

Canadian Fabricating & Welding

90 percent of all respondents reported having taken one or more of the above actions during the past year as a result of advertisements in Canadian Fabricating & Welding.

Canadian Fabricating & Welding delivers to every member of your company’s target buying team.

“Please indicate the area of responsibility which best describes your primary job function.”

Requested additional information from an advertiser

Visited advertiser’s website

Referred an ad to co-worker or decision-maker

Recommended the purchase of advertised products or services

Bought products or services advertised

Connected with an advertiser via social media (e.g., Twitter, Facebook, etc.)

Surveys conducted by Harvey Research Inc.

0 5 10 15 20 25 30Corporate Executive

Manufacturing Production Supervisor

Product Design/R&D

Manufacturing Engineering

Equipment Operator

Purchasing

Quality Assurance/Control

New Equipment Implementation

Other

Base: 202 respondents surveyed via the internet (2 studies). Note: Total does not equal 100 percent due to rounding.

CFW subscribers engage with the magazine regularly.“How much time do you generally spend reading

an issue of Canadian Fabricating & Welding?”

Less than 15 minutes

22%

The typical respondent spends an average of 34.4 minutes reading an issue of Canadian Fabricating & Welding.

The average number of readers per copy for the January 2018 issue was 3.1 (2.1 pass-along readers + 1.0 for the subscriber), comprising a total potential reading audience of 93,043.

1-2 hours14%

More than 2 hours1%

15-59 minutes63%

Base: 202 respondents surveyed via the internet (2 studies). Harvey AdQ Study January 2018 issue.

CFW advertisements result in action.37% of respondents bought, specified, or recommended a product.

“What action(s) have you taken during the past year as a result of advertisements in Canadian Fabricating & Welding?”

0

10

20

30

40

50

60

70

80

Base: 202 respondents surveyed via the internet (2 studies). Harvey AdQ Study January 2018 issue.

Province Print Digital Total QualifiedNewfoundland and Labrador 123 27 150

Prince Edward Island 56 6 62

Nova Scotia 276 43 319

New Brunswick 306 35 341

Quebec 5,247 998 6,245

Ontario 10,693 1,675 12,368

Manitoba 764 202 966

Saskatchewan 577 94 671

Alberta, N.W.T., and Nunavut 2,341 354 2,695

B.C. and Yukon 2,475 340 2,815

Total for Canada 22,858 3,774 26,632

USA 6 2,694 2,700

Other Int’l. 2 679 681

Total Outside Canada 8 3,373 3,381

Total Qualified 22,866 7,147 30,013

Audited byTotal circulation of more than 30,000*!*June 2018 BPA Brand Report

26%14%

11%

12%

3%

5%

3%

1%

25%

21%

78% of subscribers say print magazines lead all media when it comes to contributing to

making purchasing decisions.

75% are more likely to click an online ad if they have seen the advertiser’s print message.

75%

24%

15%13%

10%

CFW subscribers are planning to invest in capital equipment.

“Does your company plan to make capital equipment purchases or improvements within the next 18 months?”

Base: 202 respondents surveyed via the internet (2 studies).Note: Total does not equal 100 percent due to rounding. Harvey AdQ Study January 2018 issue.

Yes58%

No25%

Don't Know16%

Base: 115 respondents surveyed via the internet, Harvey AdQ Study January 2017 issue.


Canadian Fabricating & Welding2019 Editorial Calendar

BENDING & FORMING

CUTTING ASSEMBLY, FINISHING& JOINING

WELDING TECH

TUBE & PIPE / HEAVY FAB

THE SMART FACTORY / MANAGEMENT

SHOW COVERAGE / FOCUS

■JANUARY Ad Close: 12-6-18 Ad Material: 12-13-18

Bending Automation

Fibre Laser Cutting

Collaborative Robots

SMAW Strategies

Saws Work Instruction FABTECH Recap

■ FEBRUARY Ad Close: 1-10-19 Ad Material: 1-17-19

Stamping Nesting Welding Throughput

Welding Automation

Tube Bending Prepping for Smart Factory Automation

Automotive

■ MARCH Ad Close: 2-7-19 Ad Material: 2-14-19

Roll Forming Cutting 3-D on a Plasma Machine

Welding Helmet Improvements

Structural Steel Welding

Finding Efficiencies in Plate Cutting

Lean Management Robotics

■ APRIL Ad Close: 3-14-19 Ad Material: 3-21-19

Lean Press Brake Strategies

Punch Press Advancements

Lean Assembly Strategies

Submerged Arc Welding

Oxyfuel Cutting / Material Handling

Connecting the Office and the Shop Floor

Agriculture

■ MAY Ad Close: 4-11-19 Ad Material: 4-18-19

Press Brake Tooling

Material Handling in Laser Cutting

Paint Solutions Mobile Welding Equipment

Pipe Welding Protecting Against Repetitive Strain Injuries

■ JUNE Ad Close: 5-9-19 Ad Material: 5-16-19

Part Design for Efficient Bending

Waterjet Cutting

Laser Welding Welding Safety

Ironworkers / Beveling Tube

Additive Manufacturing

■ JULY Ad Close: 6-13-19 Ad Material: 6-20-19

Press Brake Safety

High-powered Laser Cutting

Grinding and Polishing Techniques

Robotic Welding in the Job Shop

Handling Large Weldments

Planning Capital Equipment Investment for Small Shops

Job Shops in Canada

■ AUGUST Ad Close: 7-11-19 Ad Material: 7-18-19

Panel Bending Part Identification / Laser Marking

Deburring GMAW Strategies

Fume Management

Shop Software / Training

■ SEPTEMBER Ad Close: 8-8-19 Ad Material: 8-15-19

Press Brake Management Strategies

Punching Tooling Organization

Hand Tools Welding Consumables Review

Tube Welding Welding Management Technology

Furniture

■ OCTOBER Ad Close: 9-5-19 Ad Material: 9-12-19

Press Brake Tooling Management

Smart Cutting Automation

Weld Process Monitoring

Welding Power Sources Review

Material Handling The Paperless Shop Floor

FABTECH Preview

■ NOVEMBER Ad Close: 10-10-19 Ad Material: 10-17-19

Bending Software

Material Utilization

Weld Prep Strategies

Welding Shielding Gases

Laser Tube Cutting

Predictive Maintenance

Architectural

■ DECEMBER Ad Close: 11-7-19 Ad Material: 11-14-19

Waterjet Cutting

Advanced Joining Processes

Plate Rolling NDT The Next Generation of Manufacturing Leaders

Dates subject to change. Published 12 times per year. If proofs are required or copy is to be set, material must be received five days earlier than material due date. Cancellations accepted up to closing date only.

■ APPEARING EACH ISSUE: VIEW FROM THE FLOOR—Editor Robert Colman takes on the industry’s issues.

PRODUCT HIGHLIGHTS—This is a monthly roundup of new products available in the market.

■ ALSO APPEARING REGULARLY IN CANADIAN FABRICATING & WELDING: MADE

CANADAININ Learn about the fabricators across the country who are innovating

their work processes and management practices.

WELDING TECH TIPS—Both welding processes and technologies are reviewed on a regular basis in this section of the magazine.

■ TRADE SHOWS TO REMEMBER: METALWORKING MANUFACTURING & PRODUCTION EXPO Winnipeg, April 3

METALWORKING MANUFACTURING & PRODUCTION EXPO Abbotsford, B.C., May 15

METALWORKING MANUFACTURING & PRODUCTION EXPO Sherbrooke, Que., June 19

WESTERN MANUFACTURING TECHNOLOGY SHOW Edmonton, June 4-6

FABTECH Chicago, Nov. 11-14


Canadian Fabricating & WeldingOnline Opportunities

CONTENT MARKETINGCanadianfabweld.com offers several strategic digital marketing options aimed at delivering your valuable, relevant, and branded message to your target customers to help generate actionable leads.

Custom E-Blasts: Choose from three customized templates that will be delivered to a specific group of names that you choose from our BPA-audited circulation. This way you know that your sales message is reaching its intended target. All clicks and their contact information will be sent to you at the end of the campaign.

Technology Cells: In addition to the homepage, canadianmetalworking.com features nine category-specific sections where your ad can be targeted to reach an audience looking for a specific technology or service.

Webcasts: Webcasts offer a unique way to showcase your new products and services to an interactive audience. You receive the contact information for all registrants, as well as anyone who views the archived webcast on canadianfabweld.com for 12 months.

Site Sponsor Advertising Package: Maximize your exposure on canadianfabweld.com with the package that offers you everything!

E-Newsletters: Deliver you branded sales message to more than 16,000 opt-in subscribers*. See the next page for more details!

*Source: Publisher’s Own Data

Contact your sales representative today for more details on how canadianfabweld.com can put content marketing to work for you!

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4Header leaderboard ads may rotate with up to six advertisers. All other banner ads may rotate with up to three advertisers.

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WEBSITE ADVERTISING RATESNet rates are in Canadian dollars

HomepageContent/

Technology Page

Leaderboard in header (728 x 90) $900

Leaderboard in stream (728 x 90) $825 $750

Square (300 x 300) $770 $700

Rectangle (300 x 150) $655 $595

Video $850

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AUDIENCE & CONTENTCanadianfabweld.com is dedicated to complete coverage of Canada’s metal fabricating and welding industries. Our website brings you the latest industry news from a wide range of manufacturing sectors across Canada.

Canadianfabweld.com continues to see incredible growth as more Canadians are using it as a resource to help make their purchasing decisions.

Pageviews: (Jan. 1-June 30, 2018) Monthly average 36,945, a 28 percent increase over the first six months of 2017

Users: (Jan. 1-June 30, 2018) Monthly average 21,326, a 48 percent increase in users compared to the first six months of 2017

Source: Publisher’s Own Data


Canadian Fabricating & WeldingMultimedia Advertising

E-newslettersThe Canadian Fabricating & Welding e-newsletter covers metal fabricating, welding, and metal finishing and a wide range of industry sector news. It also includes new products, technology, and event previews.

Mailed to more than 16,000* recipientsEach newsletter is archived on our website with original advertising.

*Source: Publisher’s own data

1x 6x 12x

Text ads $998 $919 $851

Leaderboard (650 x 90) 998 919 851

Square (300 x 300) 499 457 420

Rectangle (300 x 150) 299 273 242

PRODUCT E-NEWS

MAILS:• February 14• April 4• June 6• July 11• October 17 FABTECH Special

• October 31 FABTECH Special

• December 5

COST:1x – $7353x – $6306x – $525

Looking for Actionable Leads? Canadian Fabricating & Welding can helpGenerating actionable leads has never been more important than it is today. Our product newsletters and whitepapers can help. These lead-generating platforms are designed to promote your company’s unique products and knowledge to our circulation across Canada.

The product newsletter platform can be used to promote new products and/or products you are looking to grow in Canada. The whitepaper platform can be used to promote technology applications, case studies, webinars, educational papers, and much more.

It’s simple: You provide a high-resolution photo, up to 75 words of copy, and a clickable URL that leads to information on the product or your whitepaper. We create the space, and on a scheduled date email it to our subscribers. Within two weeks you will receive a detailed leads report of those who clicked on your product/whitepaper with contact information including name, title, company, address, and phone number.

Canadian Fabricating & Welding E-newsletter Schedule

MAIL DATE AD CLOSE MAIL DATE AD CLOSE MAIL DATE AD CLOSE JANUARY 1/23/19 1/16/19 MAY 5/29/19 5/22/19 SEPTEMBER 9/4/19 8/28/19 FEBRUARY 2/20/19 2/13/19 JUNE 6/19/19 6/12/19 OCTOBER 10/2/19 9/25/19 MARCH 3/20/19 3/13/19 JULY 7/17/19 7/10/19 OCTOBER 10/23/19 10/16/19 FABTECH Preview APRIL 4/17/19 4/10/19 AUGUST 8/14/19 8/7/19 NOVEMBER 11/6/19 10/30/19 FABTECH Preview DECEMBER 12/11/19 12/4/19

WHITEPAPERS

MAILS:• February 28• April 25• July 25• November 28

COST:1x – $893 3x – $788


Canadian Fabricating & Welding2019 Advertising Rates & Ad Sizes

ADVERTISING SIZES

SIZE WIDTH HEIGHT

A Full Page (trim size) 8.125" 10.75"

Type Safety 7" 10"

With Bleed 8.375" 11"

B Double Page (trim size) 16.25" 10.75"

With Bleed 16.5" 11"

C 2/3 page vertical 4.5" 10"

D 1/2 island 4.5" 7.5"

E 1/2 page vertical 3.375" 10"

F 1/2 page horizontal 7" 4.875"

G 1/3 page vertical 2.125" 10"

H 1/3 page horizontal 7" 3.25"

I 1/3 page square 4.5" 4.875"

J 1/4 page vertical 3.375" 4.875"

K 1/4 page horizontal 7" 2.375"

L 1/9 page vertical 2.5" 3.375"

C

FD E

K L

H I

A

J

B

G

For rates in the CMTDA Directory (March),

contact your sales representative.

ADVERTISING RATES Rates are in Canadian dollars.

1-3x 4-6x 7-9x 10-12x 13x+

Double Page Spread $8,116 $7,683 $7,358 $7,034 $6,709

Standard Page 5,411 4,978 4,545 4,220 3,896

2/3 Page 4,653 4,328 4,004 3,679 3,355

1/2 Island 3,977 3,636 3,296 2,954 2,613

1/2 Page 3,787 3,463 3,138 2,814 2,489

1/3 Page 2,705 2,489 2,272 2,056 1,840

1/4 Page 1,894 1,731 1,570 1,407 1,245

1/9 Page 948 866 785 704 623

All rates are for four-colour advertising.

POSITION RATESFor special position rates, contact your sales representative.

GUIDELINES FOR AD ARTWORK SUBMISSION • Ad artwork should be saved as a high-resolution (minimum 300 dpi), CMYK, PDF x:1a 2001compliant file. Please do not send “secured” or “locked” PDFs.• Please see below for correct naming of your ad file.

UPLOADING AD FILES• Go to http://canadianmetalworking.com/uploadmyad.

• Enter name, email, and company name. (This information is strictly for use by the production staff and will not be used for marketing purposes.)

• Click on appropriate publication and select the month the ad is to be featured in.

• Important: When naming your ad file, please include your company name, month, and publication. (If more than one ad is running in the same issue, you may indicate that in the file name):

THIS: CompanyName_JAN2018_CM.pdf NOT THIS: F_0118_1-4 Page.pdf

Margaret ClarkGraphic Artist

815-381-1335 [email protected]

SHOWCASE PRODUCTS AND SERVICES

CONNECT WITH BUYERS

GROW YOUR BUSINESS

April 3, 2019 May 15, 2019 June 19, 2019Victoria Inn & TRADEX Sherbrooke Exhibition CentreConvention Centre Abbotsford, BC (Centre De Foires De Sherbrooke)Winnipeg, MB Sherbrooke, QC

Gain direct access to the Canadian manufacturing market. By exhibiting at the Metalworking Manufacturing & Production Expo, your company will meet face-to-face with decision-makers and influencers from job shops, maintenance, tool room, automotive, aerospace, energy and resources, medical manufacturing, transporation, tool-die mouldmaking, and more.

Reserve Your Exhibit Space Today!

Exhibit Pricing: 1 city $1,395 | 2 cities $1,295 per city | 3 cities $1,095 per city

NEW & UNIQUE OPPORTUNITY: Add a second table to any location for $795

BROUGHT TO YOU BY

www.mmpshow.com

CONTACTRob Swan, Show Manager/Fabrication Sales Kathleen Fitzgerald, Metalworking Sales905-315-8342 | mobile 416-846-2514 647-977-3329 | mobile [email protected] kfi [email protected]

audited by - canadian metalworking...(nafta). however, there’s a sense that the coming year will...

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