auditing and optimising your social media strategy_matt_alder[1]
DESCRIPTION
Matt Alder - How to audit and optimise your social media strategy for resourcing. (Direct Sourcing 14th April 2011)TRANSCRIPT
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Digital Recruitment Strategy
Matt Alder
© MetaShift 2011
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+Matt Alder and MetaShift
Digital and Social Recruitment Strategy
www.recruitingfuture.com
www.metashift.co.uk
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+Key Questions
Do you have a Digital Recruitment Strategy?
Is it fit for purpose?
Do you know what that purpose is?
Is that purpose still the right purpose?
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The story so far………
© MetaShift 2011
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1998
2011
Snapshots
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1998
2011
Snapshots
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1998
2011
Snapshots
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+Layers
© MetaShift 2011
Corporate Site
ATS
Job Boards
Online Advertising
3rd Party Tracking
CV Databases
Search Engine Marketing
Mobile Sites
Mobile Apps
Social Recruiting
Social Sourcing
Professional Networks
Landing Page Optimisation
Demand Side Platforms
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+How do you make sense of what you have?
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+Why do you need to?
© MetaShift 2011
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+Why are we at a crossroads?
More Complex Resourcing Landscape
Changing Nature of Brand and Reputation
Huge Increase in Expectations
Multi Touchpoints Including Social
Growing Importance Candidate Care
© MetaShift 2011
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+Balance of Reputation
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+Connected Employer Brand
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+Expectations
© MetaShift 2011
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+Expectations
© MetaShift 2011
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+Expectations
© MetaShift 2011
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+Touchpoints
© MetaShift 2011
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+Candidate Experience
© MetaShift 2011
1998
2011
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© MetaShift 2011
Worse Practice Case Studies
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+Losing Talent Down Blind Alleys
© MetaShift 2011
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+No Red Carpet Treatment
© MetaShift 2011
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+Anti-Social Recruitment
© MetaShift 2011
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A Strategic Model
© MetaShift 2011
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+Strategy Audit Model
Resourcing Objectives
Digital Best Practice
© MetaShift 2011
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+Key Benefits Understand the true value of digital activity
Know what to optimize – Small changes can yield massive improvements
Improve key resourcing metrics e.g. cost per hire, time to hire, quality of hire
Enhance candidate experience, reputation and employer brand
Build business cases, help prioritize investment and inform procurement processes
Drive better value and performance from supplier relationships
© MetaShift 2011
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+How can I help?
Answer questions today or via email
My new direct sourcing newsletter
RecruitingFuture.com
MetaShift 360 Digital Audit
© MetaShift 2011
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