Upload File

auditing social media - chapters site county/iia oc... · 2017-05-27 · social media demographic...

  • Home
  • Documents
  • Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North
42
Auditing Social Media Jennifer Terry, Market Development Consultant

Upload: others

Post on 23-May-2020

1 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

AuditingSocialMedia

JenniferTerry,MarketDevelopmentConsultant

Page 2: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Objectives

Gainabetterunderstandingofthesocialmediaandthebusinessrisksassociatedwithit

Understandtheimpactofsocialmediaandtheassociatedriskstoyourorganization

Discoveranddiscussoptionsforaddressingandminimizingsocialmediariskwithinyourorganization

AuditingSocialMedia

Page 3: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Agenda

SocialMediaDefined

BenefitsofSocialMedia

RisksofSocialMedia

StrategiesforRiskManagement

FinalThoughts

AuditingSocialMedia

Page 4: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

DefinitionofSocialMedia

Theformsofelectroniccommunicationthroughwhichuserscreateonlinecommunitiestoshareinformation,ideas,personalmessages,andothercontentsuchasvideos.

AuditingSocialMedia

Page 5: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SocialMediaNetworks

AuditingSocialMedia

Page 6: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

AuditingSocialMedia

Page 7: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Howmanytimeshaveyouaccessedasocialmediasitetoday?

A)0B)1-3C)4-5D)6+

AuditingSocialMedia

Page 8: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SocialMediaDemographicStatistics§ 22%oftheworld’stotalpopulation usesFacebookand62.1%ofNorthAmerica

§ LinkedInhasmorethan 450millionuserprofiles

§ YouTubereachesmore18-45year-oldsthananycablenetworkintheU.S.

§ Over2.5billionpeoplehavesocialmediaaccounts

§ Nearly1.8billionpeoplehaveactivesocialmediaaccounts

AuditingSocialMedia

https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/

Page 9: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Howcanyourcompanybenefit?

BrandRecognition

CustomerInsights

ProductandCustomerFeedback

SocialResponsibilityEfforts

ContentPositioning

TalentSearch

OnlineTraining

AuditingSocialMedia

Page 10: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

BrandRecognition

Page 11: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

CustomerInsights

AuditingSocialMedia

500million

4.5billiononFacebook

95millionuploadedto

https://blog.hootsuite.com/social-media-for-business/

Page 12: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

ProductandCustomerFeedback

AuditingSocialMedia

Page 13: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SocialResponsibilityEfforts

Page 14: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

ContentPositioning

Page 15: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

TalentSearch92%

ofrecruitersusesocialmediaaspartoftheirprocess.

79%ofjobseekersusesocialmediaintheirsearch.

1 in5haveappliedforajobtheylearnedaboutonsocialmedia.

Adweek.com,careerarc.com

Page 16: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

OnlineTraining

AuditingSocialMedia

Page 17: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

TheDownside…

ITSecurity

Reputation

Productivity

RegulatoryCompliance

Page 18: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North
Page 19: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

VirusesandMalware

AuditingSocialMedia

Page 20: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

BurgerKingTwittergetsMcHacked

AuditingSocialMedia

Page 21: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Regulatory&ComplianceRisks

§ DataProtectionandPrivacy§ EmployeeRights§ DisclosureandThird-partyEndorsement§ GovernanceandOversight

AuditingSocialMedia

Page 22: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

PrivacyConcerns

Page 23: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

EmployeeRights

AuditingSocialMedia

Page 24: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

DisclosureandThird-partyEndorsement

AuditingSocialMedia

Page 25: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

GovernanceandOversight

AuditingSocialMedia

Page 26: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Productivity

AuditingSocialMedia

Page 27: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

ReputationalRisk

AuditingSocialMedia

Page 28: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SocialMediaGoneWrong

Page 29: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Product/CustomerIssues

Page 30: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

PublicRelationsNightmares

AuditingSocialMedia

Page 31: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

AuditingSocialMedia

Page 32: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

GreatCrisisManagementonSocialMedia

AuditingSocialMedia

Page 33: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Isyourcompanyplanningasocialmediaauditthisyear?

A. YesB. NoC. I’mnotsure.

Page 34: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SocialMediaReadinessProgram

§ AssessSocialMediaRisk

§ Establishanddistributeasocialmediapolicy

§ Incorporatesocialmediaexpectedbehaviorsandrepercussionsinemployeehandbook

§ Trainallemployeesatalllevelsoftheorganizationontheimpactofsocialmedia

§ Monitorandaudityoursocialmediafootprint

§ Auditcompliancewithpolicyandweightfindings

Page 35: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SocialMediaPolicy§ Theorganizationmaynothaveaclearsocialmediastrategy

§ Establishanddistributeasocialmediapolicy

§ Hassocialmediabeenalignedtosupporttheorganization'soverallstrategy?

§ Doesthepolicycoverofficialandunofficialuseofsocialmedia,repercussionsfordamaginginternalpostings,andproceduresforrespondingtonegativepostings?

AuditingSocialMedia

Page 36: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Doesyourcompanyhaveasocialmediapolicy

A. YesB. NoC. I’mnotsure.

Page 37: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

SetExpectationsforEmployees

§ Employeesmaynotbeawareofsocialmediaexpectations

§ Incorporatesocialmediaexpectedbehaviorsandrepercussionsinemployeehandbook

§ Doestheorganizationalculturesupporttheproperuseofsocialmedia?

§ Aremanagerstakingappropriateactionwhenemployeesengageinunsanctionedpostingthatcandamagethebrand?

AuditingSocialMedia

Page 38: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

TrainEmployees

§ Employeesmaynotbeawareoftheimpactofpostingtosocialmedia

§ Trainallemployeesatalllevelsoftheorganizationontheimpactofsocialmedia

§ Hastheorganizationprovidedclear,ongoingeducationonthesocialmediastrategy,theimpactofdamagingposts,andthepotentialrepercussions?

AuditingSocialMedia

Page 39: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

MonitorSocialMedia

§ Damagingpostscanbeinitiatedbyanyoneonanysocialmediaoutlet

§ Monitorandaudityoursocialmediafootprint

§ Areallfeasibleactionstakentomonitorsocialmediaoutletsandtorespondtopotentiallydamagingposts?

AuditingSocialMedia

Page 40: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

WhatDoesThisLookLike?

Risks Controls TestsTheorganizationmaynothaveaclearsocialmediastrategy

Establishanddistributeasocialmediapolicy

Hasthesocialmediabeenalignedtosupporttheorganization'soverallstrategy?

Doesthepolicycoverofficialandunofficialuseofsocialmedia,repercussionsfordamaginginternalpostings,andproceduresforrespondingtonegativepostings?

Employeesmaynotbeawareofsocialmediaexpectations

Incorporatesocialmediaexpectedbehaviorsandrepercussionsinemployeehandbook

Doestheorganizationalculturesupporttheproperuseofsocialmedia?

Aremanagerstakingappropriateactionwhenemployeesengageinunsanctionedpostingthatcandamagethebrand?

Employeesmaynotbeawareoftheimpactofpostingtosocialmedia

Trainallemployeesatalllevelsoftheorganizationontheimpactofsocialmedia

Hastheorganizationprovidedclear,ongoingeducationonthesocialmediastrategy,theimpactofdamagingposts,andthepotentialrepercussions?

Damagingpostscanbeinitiatedbyanyoneonanysocialmediaoutlet

Monitorandaudityoursocialmediafootprint

Areallfeasibleactionstakentomonitorsocialmediaoutletsandtorespondtopotentiallydamagingposts?

Page 41: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

FinalThoughts?

Page 42: Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic Statistics § 22% of the world’s total population uses Facebook and 62.1% of North

Formoreinformation:www.teammatesolutions.com


Social Media - naturallyaustin.org€¦ · Social Media #ExpoWest @NatProdExpo . Find your kitten Social Media ... Social Media #ExpoWest @NatProdExpo . Social Media #ExpoWest @NatProdExpo

Social Media Strategy Whitepaper - iiftk.files.wordpress.com€¦ · Social Media Strategy – E+ Whitepaper | September 2009 Social Media Strategy Social Media Overview The social

Selling Social Media - Social Media Breakfast

Social media explorer Social Media Presentation

Storytelling & Social Media: Social Media ROI

Applying ASHRAE Standard 62.1: Ventilation for Acceptable ...software.trane.com/RightNow/0037-HowDoesTrace700CalculateASHRA… · 6 Applying ASHRAE Standard 62.1: Ventilation for

ASHRAE Standard 62.1 Update

ASHRAE 62.1-2013

Social Media Roundup/Social Media Policy

Trane Enl Ashrae 62.1 90.1 Vav

62.1 Comprimido

Social Media Shabang - Social Media Bootcamp

Ashrae Ventilation 62.1 2007

62.1 Spartan Echo

Social Media Nutzerzahlen | Social Media Aachen

ASHRAE 62.1-2013 - OUTDOOR AIR Table

ANSI/ASHRAE Standard 62.1 What’s new in ventilation? · 2014-08-04 · ANSI/ASHRAE Standard 62.1 What’s new in ventilation? ... ANSI/ASHRAE Standard 62.1-2007 Ventilation for

Social Media Template: Social Media Branding

Fisher bulletin 62.1:ValveLink

ANSI/ASHRAE Standard 62.1-2013

Social Media 09 - Demystifying Social Media

Social media management | Social Media Business

Social Media Roundup - Bad Social Media

Intro to Social Media, Social Media Tools, Social Media Campaign

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Agenda Social Media Overview Social Media Benefits Airports & Social Media

Social Media Roundup - Social Media Planning

Social Media and more Social Media

Social Media Template: Social Media Engagement

Carolina Quarterly 62.1

Social Media Week: Social Media University

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

Social Media and Social Media Marketing

Social Media + ? = $: Nonprofits and Social Media