augment your ux/ui skills - product through the lens of ux design - 2016

Product Through the Lens of UX DesignGear Up for a Product RoleMark Joseph L. TanSr. UX Product Manager, Amazon

2010

2012

2008

20132015

The Journey

Leadership | Entrepreneurship | Passion | Innovation | Growth

The Mission: Build Great CX

Part 1: Let’s Talk About Concepts

UX is not UI

PM is not PgM

PMs are not created equal

AnalyticsAds

MonetizationPricingSearch

BusinessOperations

User Experience….

UX PMs are not created equal either

Part 2: Let’s Talk About the Process

I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go.

I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!

“”

Through the Lens of UX PM

- OptimusPrimeNow, Gamer

The Idea: Make it fast and easy for gamers to buy and trade titles

The Process: UX Product Manager

AnalyticsAds


BusinessOperations

User Experience….

The Process: Step 1 – Product Ideation

AnalyticsAds


BusinessOperations

User Experience….

What’s the customer value?What problem are we solving?What’s the business impact? ($ and #)What are the primary use cases?When’s the target launch?What categories?Which market?How do you define success?How are we measuring success?

The Process: Step 2 – UX Requirements

AnalyticsAds


BusinessOperations

User Experience….

What’s the overall CX workflow?What’s the ingress point?What platform (OS and version)?What CX components are impacted?What will be the front-end design?What’s the customer communication?What email and mobile clients?What’s the input - text, image, search?What’s the output - widget, banners?

Credit: Impatient Designer

Playing the Orchestra: UX Product Manager

The Process: Step 3 – UX Implementation

AnalyticsAds


BusinessOperations

User Experience….

Built for scale and latency?How are we storing the customer data?Which API services are we using?When are we triggering communication?Do we need to rely on heavy caching?Authenticated or recognized users?Accessibility features compliant?Cross-platform ready?

The Process: Step 4 – UX Testing

AnalyticsAds


BusinessOperations

User Experience….

How many treatments?Test detail page language?Test FAQ and help sections?Are we using different banners?How are we measuring funnel conversion?

The Process: Step 5 – UX Launch

AnalyticsAds


BusinessOperations

User Experience….

How are you dialing-up?Is everything rendering properly?Quantity and qualitative results?Communication triggered on time?No latency and capacity issues?

The Process: UX Product Manager

AnalyticsAds


BusinessOperations

User Experience….

Part 3: Let’s Talk About the Product

I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go.

I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!

“”


- OptimusPrimeNow, Gamer

The Product: Make it fast and easy for gamers to buy and trade titles

The Product: Find out how much your stuff is worth

H e l l o , C h a n c eY o u r A c c o u n t

The Product: Buy the next game

$57.40$0.00

$57.40$5.51

$62.91- $62.91

Items:Shipping & handling Total before tax:Estimated tax to be collected: Total: Gift Card

Order total: $0.00

$323.15 gift card balance

Order total $0.00

The Measure: Customer and $$$ increase

Finally - Let’s Gear Up

Working Backwards

Finally, I don’t have to go to the store and can just do it while sitting on my couch. I get the quote and instant credit, wait for the games to come to me. Swag!

“ ”


Questions?LinkedIn: @markjosephtanLuminated Career Consulting – Be Part of Our Team!

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