Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016

Download Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016

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<p>PowerPoint Presentation</p> <p>Product Through the Lens of UX DesignGear Up for a Product Role</p> <p>Mark Joseph L. TanSr. UX Product Manager, Amazon</p> <p>1</p> <p>201020122008</p> <p>20132015</p> <p>The Journey</p> <p>Leadership | Entrepreneurship | Passion | Innovation | Growth</p> <p>2</p> <p>The Mission: Build Great CX</p> <p>Part 1: Lets Talk About Concepts</p> <p>UX is not UI</p> <p>5</p> <p>PM is not PgM</p> <p>6</p> <p>PMs are not created equal</p> <p>7</p> <p>AnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.</p> <p>8</p> <p>UX PMs are not created equal either</p> <p>9</p> <p>Part 2: Lets Talk About the Process</p> <p>I dont know exactly how much my games are worth, so I usually I go to stores cos I can trade and buy new games in one go.</p> <p>I can bring em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!Through the Lens of UX PMOptimusPrimeNow, Gamer</p> <p>11</p> <p>The Idea: Make it fast and easy for gamers to buy and trade titles</p> <p>The Process: UX Product ManagerAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.</p> <p>The Process: Step 1 Product IdeationAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.Whats the customer value?What problem are we solving?Whats the business impact? ($ and #)What are the primary use cases?Whens the target launch?What categories?Which market?How do you define success?How are we measuring success?</p> <p>14</p> <p>The Process: Step 2 UX RequirementsAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.Whats the overall CX workflow?Whats the ingress point?What platform (OS and version)?What CX components are impacted?What will be the front-end design?Whats the customer communication?What email and mobile clients?Whats the input - text, image, search?Whats the output - widget, banners?</p> <p>15</p> <p>Credit: Impatient Designer Playing the Orchestra: UX Product Manager</p> <p>The Process: Step 3 UX ImplementationAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.Built for scale and latency?How are we storing the customer data?Which API services are we using?When are we triggering communication?Do we need to rely on heavy caching?Authenticated or recognized users?Accessibility features compliant?Cross-platform ready?</p> <p>17</p> <p>The Process: Step 4 UX TestingAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.How many treatments?Test detail page language?Test FAQ and help sections?Are we using different banners?How are we measuring funnel conversion?</p> <p>18</p> <p>The Process: Step 5 UX LaunchAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.How are you dialing-up?Is everything rendering properly?Quantity and qualitative results?Communication triggered on time?No latency and capacity issues?</p> <p>19</p> <p>The Process: UX Product ManagerAnalyticsAdsMonetizationPricingSearchBusinessOperationsUser Experience.</p> <p>Part 3: Lets Talk About the Product</p> <p>I dont know exactly how much my games are worth, so I usually I go to stores cos I can trade and buy new games in one go.</p> <p>I can bring em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!Through the Lens of UX PMOptimusPrimeNow, Gamer</p> <p>22</p> <p>The Product: Make it fast and easy for gamers to buy and trade titles</p> <p>The Product: Find out how much your stuff is worth</p> <p>Hello, ChanceYour Account</p> <p>(Find Out How Much Your Stuff is Worth) will look through your previous orders and let you know if they will buy anything back from you. </p> <p>The cool thing about the program is that itll automatically look through your old Amazon orders and tell you what specific items are worth. For example, right now, Amazon will pay me $$$ for used items that Ive purchased in the past couple years. But, the items you trade-in do NOT have to be purchased originally through Amazon. Just enter any item and theyll tell you if theyll buy it and for how much. Products must be in reasonably good and working condition. The best part? Shipping is completely free via a prepaid shipping label.</p> <p>24</p> <p>The Product: Buy the next game</p> <p>$57.40$0.00$57.40$5.51$62.91- $62.91Items:Shipping &amp; handling Total before tax:Estimated tax to be collected: Total: Gift CardOrder total: $0.00$323.15 gift card balance</p> <p>Order total $0.00</p> <p>Instant Payment enable customers to get their Gift Cards instantly without having to wait for a week. </p> <p>The cool thing about this feature is that the instant Gift Card value can be used immediately toward the purchase of new items. 25</p> <p>The Measure: Customer and $$$ increase</p> <p>Instant Payment enable customers to get their Gift Cards instantly without having to wait for a week. </p> <p>The cool thing about this feature is that the instant Gift Card value can be used immediately toward the purchase of new items. 26</p> <p>Finally - Lets Gear Up</p> <p>Working Backwards</p> <p>30</p> <p>Finally, I dont have to go to the store and can just do it while sitting on my couch. I get the quote and instant credit, wait for the games to come to me. Swag!Through the Lens of UX PM</p> <p>31</p> <p>Questions?</p> <p>LinkedIn: @markjosephtanLuminated Career Consulting Be Part of Our Team!</p> <p>32</p> <p>Noun ProjectPencil Created by Marie Van den BroeckmantisshrimpdesignAnton GajdosikRflorJoey OlsonGRaeme FordCreative StallGregor Cresnarlast sparkYuguDesignBatman vs Superman by XioniceArthur ShlainBrennan NovakSimple IconsHysen DroguBlaise SewellSimon StellwagBlake KathrynYamini ALhuwaliaNicolas VicentGabor FulopOliviu StoianJohn HartAtes AydinelVandita MalhodraLeandro Massai</p> <p>Credits Noun Project Icons</p> <p>33</p>