augmented reality and the value for business process improvement
TRANSCRIPT
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UNLEASH THE POWER van augmented reality en verander de manier waarop informatie werkt
CONFENIS 2012 Ing. N.G. De Visscher KPMG Management Consulting, IT Advisory
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All texts © 2012 KPMG Advisory, a Belgian civil CVBA/SCRL All images under Creative Commons License (Flickr)
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Tw int ig minuten v l iegen voorb i j …
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Wat gaat u b i j le ren?
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Storyboard
1. Proloog 2. Een technologische revolutie 3. Over Augmented Reality (A/R) 4. Toepassingen met A/R 5. Use Case: Sales Force Empowerment 6. Vraag & Antwoord
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1 . Proloog
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als samenlev ing hebben we ‘ t druk
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en hebben we de tools
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en een onbegrensde zucht naar kennis
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in format ie heeft nu meerdere lagen
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En onze realiteit gaat hand in hand met onze virtualiteit
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In l i teratuur & f i lms
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In onze f i losof ie
Jean baudrillard (1929-2007)
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We handelen ze l fs v i r tueel
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En maken soms v i r tueel p lez ier : )
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We evolueren meer en meer naar een t ransmediale samenlev ing
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2. Technologische revolut ie
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we beschikken nu over de technische basis ingrediënten
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1943 ENIAC
rekencapacite it
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2007
totale opslagcapaciteit in 2020
295.
000.
000.
000.
000.
000
000.
58% per jaar
2009 2012
ops lagcapacite it
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Bandbreedte
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30 jaar geleden
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10 jaar geleden
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vandaag
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over 15 jaar
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innovatieve toepassingen worden mogelijk
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socia l media
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mobi le comput ing
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smart dev ices
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dit a l les verandert onze samenlev ing en manier van leven, werken en leren
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3. Augmented Real ity
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Augmented reality (‘toegevoegde realiteit’) gaat over de combinatie van echte en door computers gegenereerde gegevens waarbij digitale objecten worden ingebed in echte
beelden – live.
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Augmented reality (‘toegevoegde realiteit’) gaat ook over de aanlevering van ‘real time’ gegevens om een geografische of
fysieke ervaring te maken of te verbeteren.
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kenmerken
Combinatie realiteit & virtualiteit Interactief 3-D mogelijk (afhankelijk van projectie toestel)
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real i te i t - v i r tual i te i tscont inuüm
Augmented Reality Augmented Virtuality
Echte omgeving
Gemengde omgeving
Virtuele omgeving
Tastbaar Augmented Virtueel
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A/R verhoogt de perceptie van interactie met de realiteit
Virtuele objecten tonen informatie die ander niet direct waarneembaar is
Deze informatie helpt om reële taken uit te voeren
A/R is een voorbeeld van Intelligence Amplification (IA): gebruik van de computer om menselijke taken eenvoudiger te maken
Mot ivat ie voor A/R
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oorspronkel i j ke d isc ip l ina i re toepass ingen
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4- lagen arch itectuur
XML database
Acquisitie
Opslag
Distributie
Gebruik
Verzamelen Conversie Creëren
Genereren context-sensitief
object
Presentatie Interactie Lokalisatie
Waar wordt data in gebruikt in AR opgehaald?
Hoe wordt deze data opgeslagen?
Modelleren van data om te voldoen aan aangeboden context
Flexibele interactie tussen data en context
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4. Toepassingen met A/R
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A/R was duur en exclus ief
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En nu is AR b i jna “commodity”
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door re lat ief betaalbare & makkel i j k verk r i jgbare bouwstenen
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paral le l met GPS
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gangbare toepass ingen • Commercieel:
Brokerage: samenbrengen van consument en verkoper
Advertising: locatiegebonden reclame Information intermediary: persoonsgebonden
informatieverzameling
• Bedrijfsproces & informatie: Klantgebonden informatie (uitbreiding op CRM) Objectgebonden informatie (warehousing, productie,
logistiek)
• Samenwerking: Meerdere personen simultaan kijken, discussiëren en
interageren.
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5. Use Case: Sales Force Empowerment
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probleemstel l ing
Brondata
Presentatie
Verwerking nieuwe gegevens / updates
Klant-gegevens in SAP DB
SAP Client op PC, niet mobiel
beschikbaar
Manueel na bezoek klant
Statisch & niet ambulant Niet gebruiks- vriendelijk
•Reactief & laat •Synchronisatie onbetrouwbaar
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doelste l l ing
Klantgegevens: in real time beschikbaar Anywhere, anytime, anyplace … Verwerking van updates ‘on the fly’
Empoweren van vertegenwoordiger met interactieve informatie
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doelarchitectuur
SAP DB XML Store Verrijking met geodata
Via GoogleApps & bundeling klantinfo
SharePoint
Conversie van documenten
naar Google Docs
Google Docs
2. TRANSFORMATIE & OPSLAG (CLOUD)
1. ACQUISITIE (ON PREMISE)
3. DISTRIBUTIE (HTTPS)
4. GEBRUIK (IOS)
Framework App
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6. Vraag & Antwoord
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