augmented reality & cultural heritage eiasm 2013
Upload: office-of-learning-technologies-universitat-oberta-de-catalunya
Post on 18-Nov-2014
679 views
DESCRIPTION
Talk given at the 3rd INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT AND TOURISM RELATED ISSUES. We presented our work regarding Augmented Reality and Cultural Heritage at the UOC.TRANSCRIPT
![Page 1: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/1.jpg)
AR & Cultural Heritage Luis Villarejo – Community InitiativesOffice of Learning Technologies
Francesc González / Joan Miquel Gomis /Oriol MiralbellLaboratori del Nou Turisme
Open University of Catalonia 2013
learningtechnologies.uoc.eduEIASM 2013 - Barcelona
![Page 2: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/2.jpg)
Download Layar from Google Play / Apple Store
Once in Layar:1. Go to 'geolayers'2. Search for 'paisatge'3. Load one of the UOC layers
Office of Learning Technologies · learningtechnologies.uoc.edu1UNIVERSITAT OBERTA DE CATALUNYA
![Page 3: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/3.jpg)
Contents
1. What is Augmented Reality?2. The case of Cultural Heritage Studies at the Open University of Catalonia3. Augmented Reality, a world of opportunities
Office of Learning Technologies · learningtechnologies.uoc.edu2UNIVERSITAT OBERTA DE CATALUNYA
![Page 4: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/4.jpg)
1. What is Augmented Reality?
A technology that augments, with digital info, our vision on the real world [Banff mountain guide]
Office of Learning Technologies · learningtechnologies.uoc.edu3UNIVERSITAT OBERTA DE CATALUNYA
![Page 5: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/5.jpg)
A technology that augments, with digital information, our vision on the real world.
This can be done using two techniques:
Office of Learning Technologies · learningtechnologies.uoc.edu4UNIVERSITAT OBERTA DE CATALUNYA
Geolocalization Image Recognition
1. What is Augmented Reality?
![Page 6: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/6.jpg)
Requeriments to develop Augmented Reality (AR):- Content management system for AR- Knowledge regarding AR browsers.
Requeriments for the user:- Having a smartphone with internet connection.
Office of Learning Technologies · learningtechnologies.uoc.edu5UNIVERSITAT OBERTA DE CATALUNYA
1. What is Augmented Reality? - requirements
![Page 7: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/7.jpg)
1. What is Augmented Reality? components
Office of Learning Technologies · learningtechnologies.uoc.edu6UNIVERSITAT OBERTA DE CATALUNYA
![Page 8: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/8.jpg)
Contents
1. What is Augmented Reality?2. The case of Cultural Heritage Studies at the Open University of Catalonia3. Augmented Reality, a world of opportunities
Office of Learning Technologies · learningtechnologies.uoc.edu7UNIVERSITAT OBERTA DE CATALUNYA
![Page 9: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/9.jpg)
2. Cultural Heritage & AR at the UOC
Office of Learning Technologies · learningtechnologies.uoc.edu8UNIVERSITAT OBERTA DE CATALUNYA
Goal:
“That students give value to a landscape of their choice as a touristic resource through the use of the augmented reality technology”
Materialization:
“Creation of a set of points of touristic interest associated to a landscape. To make available to the tourist these points of interest by means of an Augmented Reality platform.”
![Page 10: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/10.jpg)
Laboratori del nou Turisme (LNT)
Community Tools
Students
Office of Learning Technologies · learningtechnologies.uoc.edu9UNIVERSITAT OBERTA DE CATALUNYA
2. Cultural Heritage & AR at the UOC
![Page 11: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/11.jpg)
Office of Learning Technologies · learningtechnologies.uoc.edu10UNIVERSITAT OBERTA DE CATALUNYA
Hoppala
![Page 12: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/12.jpg)
Office of Learning Technologies · learningtechnologies.uoc.edu11UNIVERSITAT OBERTA DE CATALUNYA
Hoppala (II)
Image / Video / Audio / Web / Tlf. / email / TwitterAutomatically triggered actions depending on proximity
![Page 13: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/13.jpg)
Office of Learning Technologies · learningtechnologies.uoc.edu12UNIVERSITAT OBERTA DE CATALUNYA
Layar
![Page 14: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/14.jpg)
Office of Learning Technologies · learningtechnologies.uoc.edu13UNIVERSITAT OBERTA DE CATALUNYA
Results
- Publicly available through:
Android & iPhone
- Search for geolayers containing the label 'paisatge'
- More than 2.000 Points of Interest distributed among the Catalan & Spanish geography.
![Page 15: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/15.jpg)
Contents
1. What is Augmented Reality?2. The case of Cultural Heritage Studies at the Open University of Catalonia3. Augmented Reality, a world of opportunities
Office of Learning Technologies · learningtechnologies.uoc.edu14UNIVERSITAT OBERTA DE CATALUNYA
![Page 16: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/16.jpg)
3.1. Travelling in time
Office of Learning Technologies · learningtechnologies.uoc.edu15UNIVERSITAT OBERTA DE CATALUNYA
[Berlin Wall]
![Page 17: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/17.jpg)
3.1. Travelling in time
Office of Learning Technologies · learningtechnologies.uoc.edu16UNIVERSITAT OBERTA DE CATALUNYA
[Cronovizor]
![Page 18: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/18.jpg)
3.1. Travelling in time
Office of Learning Technologies · learningtechnologies.uoc.edu17UNIVERSITAT OBERTA DE CATALUNYA
![Page 19: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/19.jpg)
3.2. Flipped classroom
Office of Learning Technologies · learningtechnologies.uoc.edu18UNIVERSITAT OBERTA DE CATALUNYA
![Page 20: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/20.jpg)
3.3. Gimcana
Office of Learning Technologies · learningtechnologies.uoc.edu19UNIVERSITAT OBERTA DE CATALUNYA
![Page 21: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/21.jpg)
3.3. Music and discovering the city
Office of Learning Technologies · learningtechnologies.uoc.edu20UNIVERSITAT OBERTA DE CATALUNYA
Project
![Page 22: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/22.jpg)
3.3. Art exhibitions
Office of Learning Technologies · learningtechnologies.uoc.edu21UNIVERSITAT OBERTA DE CATALUNYA
Video
![Page 23: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/23.jpg)
3.3. Education and arts
Office of Learning Technologies · learningtechnologies.uoc.edu22UNIVERSITAT OBERTA DE CATALUNYA
Video
![Page 24: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/24.jpg)
3.4. Books
Office of Learning Technologies · learningtechnologies.uoc.edu23UNIVERSITAT OBERTA DE CATALUNYA
Video
![Page 25: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/25.jpg)
3.4. Books
Office of Learning Technologies · learningtechnologies.uoc.edu24UNIVERSITAT OBERTA DE CATALUNYA
[IKEA Catalog] [Page & Screen] [IKEA APP]
![Page 26: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/26.jpg)
3.5. Marketing
Office of Learning Technologies · learningtechnologies.uoc.edu25UNIVERSITAT OBERTA DE CATALUNYA
![Page 27: Augmented reality & cultural heritage eiasm 2013](https://reader034.vdocuments.net/reader034/viewer/2022051108/546d7bb3af79597b298b53b6/html5/thumbnails/27.jpg)
4. Conclusions (mostly at a technical level)
- Great landscape opportunities
- Multiple product possibilities
- Low entry barriers technology
- Technology at the hands of millions, through smartphones
- As many possibilities as you want: National Geographic Interactive fitting room
Office of Learning Technologies · learningtechnologies.uoc.edu26UNIVERSITAT OBERTA DE CATALUNYA