augmented reality panel
DESCRIPTION
Augmented RealityTRANSCRIPT
Augmented Reality: Is Reality Ready to be Augmented?
Mobile World Congress 2011
AR i N t O T h lAR is Not One Technology• Provides a way to experience digital information y p g
in context, in association with the real world
•
– To Augment people, places and things• Real‐time• Synchronized with and enhancing overlaying the real world• Synchronized with and enhancing, overlaying the real world• Frequently, though not always, 3D
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Augmented Reality adds digital information
INTO and OVER the “real” worldEnabling users to get much more of an informed experience
Real
Augmented
Vi t l
Augmented Virtuality
Augmented Reality
Milgram’s ContinuumVirtual
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Mont Blanc Geneva
Thonon‐les‐Bains
Lake GenevaArriving in g
Montreux in 15 min
GPScamera, GPS, compass,accelerometer, microphone
AR Continues what the Internet Began
The Physical WorldAugmented Reality
Physical Objects Interaction with
physical The Physical Worldy j(e.g. Printed Media)
p yworld parts
Digital Media on CD‐ROM
New Media designed for the
bThe Digital World
CD ROM
On the
Web
On the Web
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Ch ki O R litChecking Our Reality
• Will it become ubiquitous or will AR just be one of many viewing options from whichone of many viewing options from which subscribers can choose to see digital data?
• To become ubiquitous– Compelling reasons for subscribersCompelling reasons for subscribers– Lower technology barriers– Lower social barriers– Lower business barriers – We need more EXPERTS!
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J K itl L l Pl tJeremy Kreitler, Lonely Planet
• VP of Wireless– In charge of all mobile initiatives and productsg p– 8.5+ million downloads– 115 apps on 4 mobile platformspp p
• Over 25 Compass Guides (AR on Android) released since May 2009 with partner Mobilizy/Wikitude
• 15 years experience across wireless and on‐line • Prior to Lonely Planety
– a product lead and general manager in the local, social and travel space
– Yahoo! Maps and Local, MapQuest, MerchantCircle, mig33, eCollege and anumber of startupsnumber of startups
N j K h Q lNagraj Kashyap, Qualcomm
• VP, Ventures and Corporate R&D Business Development– Oversees Qualcomm’s strategic investments in wireless‐industry
ventures and business development activities for projects such as Augmented Realityas Augmented Reality
– Board Director: Avaak, Brain Corporation and Zeebo, Board observer: Livescribe, Location Labs, Obopay, Sotera Wireless. P b d Ai (IPO AIRV) Bi f (HP) N (N ki )Past boards: Airvana (IPO:AIRV), Bitfone (HP), Novarra (Nokia)
• Qualcomm AR teams worldwideA i Chi K UK USA– Austria, China, Korea, UK, USA
• Qualcomm offers an AR Platform and SDK for ARh d d l– No charge, 4000+ registered developers, 100 countries
– Android and Unity 3.x
P t M i t iPeter Meier, metaio
• Co‐founder and CTO of metaio70 employees‐ 70 employees
‐ offices in Korea, US and Germany (HQ)‐ developed and brought to market the Unifeyeplatform for Augmented Reality developerplatform for Augmented Reality developer
• Patent author
• Global manager and chief architect of junaio, the metaio AR browsermetaio AR browser
• Manufacturing Engineering, TUM
Phili S hl t ABUKAIPhilipp Schloter, ABUKAI• Founder President and CEO• Founder, President and CEO
– Business solutions that revolutionize the way companies do business through Actionable Business Productivity Solutionsbusiness through Actionable Business Productivity Solutions.
• Previously – General Manager of a growth business unit at Nokia
– Head of Product and Service Innovation, at the Silicon Valley office of D t h T l k ’ t ltiDeutsche Telekom’s management consulting arm
– A Worldwide Product Manager at Microsoft
S i l f d d PIXTO• Serial entrepreneur, founded PIXTO– images taken with a smartphone camera
and combined with GPS linksto pre‐defined content
D id M i T l f iDavid Marimon, Telefonica
• Manager of Mobile Augmented Reality and Visual Search
• Team Leader at Telefónica R&D, Barcelona. Feb’08‐present– Co‐manager: Contextual Services & AR (Corporate research)C di fM biAR (S i h f d d i )– Coordinator of MobiAR (Spanish‐funded consortium): Mobile AR & tourism project
– Leading technological development on Mobile Visual– Leading technological development on Mobile Visual Recognition and AR.
• Ph.D. at EPFL, Switzerland.Ph.D. at EPFL, Switzerland. • Topics: Video‐based tracking; sensor fusion; markers
R i d Kl i LRaimo van der Klein, Layar
• Co‐founder and president– Provides AR publishing platform and most popular AR browser
– Nearly 50 employees
Offi i US d A t d– Offices in US and Amsterdam
• Serial entrepreneur having founded SPRXSerial entrepreneur having founded SPRX mobile
• Co‐founder of Mobile Monday AmsterdamMobile Monday Amsterdam
T i f thi S iTopics of this Session
• What are the BEST use cases for mobile AR?Today– Today
– In 2012?– Beyond?
• The inputs and outputs of ARp p– Sensors, sensor fusion– Visual AR and GPS‐based AR‐which one or both?– Visual AR and GPS‐based AR‐which one or both?– What are the frontiers in terms of what the devices will be able to detect and mobile AR will be able towill be able to detect and mobile AR will be able to use?Outputs– Outputs
T i f thi S i 2Topics of this Session‐2
• Business models– What’s yours?
– What new business models can we expect?What new business models can we expect?
– What about mobile operators?
• Ecosystem of developers– What’s the typical developer in your current– What s the typical developer in your current environment?
– What will be the required skills for mobile AR in the future?
T i f thi S i 3Topics for this Session‐3
• Hardware for AR– What is the best platform for AR today?
– What are the big breakthroughs we can expect inWhat are the big breakthroughs we can expect in 2011? And beyond?
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