august 2016 -...
TRANSCRIPT
Purpose.
Today, one-way push communication does not work. Both B2B and B2C customers want to see clear benefits tailored to their individual requirements and tastes.
Our purpose is to help you convey your message the way it is heard, understood and replied to!
We believe in meaningful communication.
2
Jakub Lebuda, Founder and CEO
Our value proposition.
Meaningful communication at the service of your business
Offering. 4
Marketing
Sales
Internal communication
Training and customer support
Key areas of use
Brand guidelines Inbound marketing strategies Explanatory videos Infographics & data visualization Professional presentations Microsites and rich media Websites and apps
Tools and solutions
Delivering services to: 5
Healthcare Green Oil&Gas IT Engineering
and more…
Finance
Talents.6
Strategy.Design, Motion & Interactive.
Client Service.
Branding specialists B2B communication experts Inbound marketers Strategic and creative copywriters
Project managers Marketing specialists Field experts
UX & UI designers Illustrators and animators Film makers Developers
Executive Team 7
JakubLebuda, PhD Founder & CEO
Weronika Narożniak Client Service Director
JanKuczyński Creative Director
MaraPuacz Content Director
AnnaPietrzak Production Director
We’re young, constantly growing, hungry for success and caring about our reputation. We’re seeking challenges, we strive to think out of the box and want our portfolio to shine.
Market opportunity. 8
Video.Zero moment of truth.Permission marketing. meaningful
communication via engaging content formats
Value added.
unique explanation-focused approach multiple languages localization competencies excellent & comprehensive delivery process
9
At a glance. 10
RUFI
PL
UK
IE
AEIL
IT
US
ESFR AT
C
D
DE
over 160 projectsin just 3 years
Some of our clients.11
From clients’ perspective.12
“CLIPATIZE brings in video marketing expertise, creativity, and delivers expected results timely and within agreed budget.”
Oana Dominica Penu, Head of Gov’t Affairs, European Affairs Office, Philips
From clients’ perspective.13
“From the first instant, the flow of work was very well organized giving us the confidence and ease of moving forward with the project. “
Omnia HalawaniManaging Partner at Griffin Consultants
From clients’ perspective.14
“I highly value their understanding of our business, proper communication and timely production. I’d definitely consider them for future projects. “
Tomasz SzymańskiMarketing Manager Eastern Europe at Acer
Portfolio.Selection of projects
1. Shell Card Online
Client: Shell Commercial Fleet (global)
Objective: Introduce Shell Card Online service to Shell Card holders and encourage them to subscribe to the online platform; help existing users of Shell Card Online overcome problems and frustrations related to platform functionality.
Challenge: Not user-friendly system
Solution: We have designed and developed an online competence centre composed of a landing page (hosting environment), a short animated video introducing Shell Card Online, a set of screen-cast step-by-step tutorial videos as well as downloadable one-pagers presenting the screen-cast video content in the static form.
Online competence centre.17
#customer support#B2B #online
Scope of work: Solution concept User experience design User interface design Front-office Back-office (CMS & video-player) Copywriting Localization in 7 languages
Tutorials - videos & pdfs.18
#customer support#B2B#online
Scope of work: creencast recording (32 videos) Localization in 7 languages
Value proposition - presentation.19
#sales#B2B#meetings #emails
Scope of work: Value proposition definition User experience design Copywriting Graphic design
3 promotional explainer videos.20
#marketingcommunication #B2B #online #emails
Scope of work: Creative concept Scripting & storyboarding Illustrating Motion design Sounding Localization in 7 languages
2. Philips outdoor lighting
Client: Philips Lighting (Poland)
Objective: Build topic awareness on LED smart lighting outdoor solutions, generate leads for Philips among Polish municipalities.
Challenge: Challenging target audience (including local governments), difficult to reach
Solution: A broad scope of projects in different formats adjusted to specific purposes
Twitter campaigns22
Objective: To engage with expert audience during events
Solution: We suggested to connect with participants in a dialogue by sharing meaningful information and engaging with them on Twitter
Results: Krynica Economic Forum: 271 followers collected (of which 20 defined as influencers), reach to 159.000 profiles, over 700 engagements
Lead generating email campaign23
Objective: Christmas card as an opportunity to generate leads
Solution: After clicking on an animated gif users were taken to a landing page with a Christmas tree full of interesting facts about LED lighting hidden inside the presents.
Results: New leads in the data base derived from a sigle-use paid mailing list.
Online campaign for business partners24
Objective: To collect feedback from the participants of a B2B event organized by Philips Lighting Poland.
Solution: We provided Philips partners with incentives to leave feedback: meaningful content (expert article on light pollution) and an LED bulb.
Results: 47% response rate (completed feedback forms) against an email request sent to the participants of the event.
Interactive tool for salesforce25
Objective: To provide Philips salesforce with an attractive visualization of infrastructural projects completed in Poland with Philips LED technology
Solution: We have designed an interactive map that allows for realtime calculation of LED-related savings (in CO2 emission and financial dimension).
Results: A clear and convincing tool for sales meetings and follow-ups to B2G clients.
Infographics.26
#marketingcommunication#B2B #B2G#meetings #events
Scope of work: Creative concept Scripting & data structuring Graphic design
Explainer video27
#marketingcommunication #B2B #B2G #online #emails #events
Scope of work: Creative concept Scripting & storyboarding Illustrating Motion design Sounding
Print advertising kit28
#marketingcommunication #B2B #B2G #events #magazines
Scope of work: Kit of 5 posters to be used in different formats throughout the year Creative concept, copywriting and graphic design
3. Mars negopack
Client: Mars Poland, Chocolate (Poland)
Objective: Equip Mars salesforce with compelling and accurate communication tools; present Mars activation plan for merchants (B2B) in an attractive and impactful way
Challenge: Big volume of information, each product with own brand guidelines
Solution: Mars negopack - a video with key messages, a sales presentation with all vital details and an interactive callendar to visualize the touchpoints
Introductory video.30
#sales#B2B#meetings #emails
Scope of work: Creative concept Scripting & storyboarding Illustrating Motion design Sounding
password:clipatize
Sales presentation.31
#sales#B2B#meetings #emails
Scope of work: Value proposition definition User experience design Copywriting Graphic design
Interactive data vizualization32
#sales#B2B #meetings #emails
Scope of work: User experience design Graphic design
4. Stomil Sanok full rebranding
Client: Sanok Rubber Company (Poland)
Objective: Develop and execute a comprehensive rebranding strategy
Challenge: Conflicting business goals, reluctancy to change within the organization
Solution: New logotype supported with comprehensive brand guidelines; Christmas campaign addressed to internal and external stakeholders introducing the upcoming change.
Rebranding & brand guidelines.34
#strategy #visual identity #marketing communication#B2B
Scope of work: New logotype design Brand guidelines including logotype, colors, typography and photography guidelines Stationery and business card template
Christmas campaign (on rebranding).35
#strategy #visual identity #marketing communication #B2B
Scope of work: Email gif Landing page Print advertisement
5. VIDEOS
Aviation.37
Audience: Aviation professionals
Objective: Showcase new prototype to attract new potential customers
Communication channel: events
Solution: We have ensured realistic, high-tech look and feel despite early stage of the developed robot.
Production technique: 3D animation
Airbus AirCobot - explanation of technology
Energy & environment.38
Audience: Local governments
Objective: Yo raise interest in LED technology among representatives of government and local administration
Communication channel: events, online
Solution: We’ve focused on showcasing LED benefits, features and the financial mechanisms available to roll-out large municipal infrastructure projects.
Production technique: 2D Motion graphics
Smart city in the light of LED - awareness video
Energy & environment.39
Audience: European authorities
Objective: Shift the attention of the all-to-classic “use-phase” focus on aluminum, and raise the awareness of the full lifecycle assessment and trigger changes in legal regulations
Solution: The video reveals the full aluminum lifecycle with its abundance of possibilities in various fields and intelligent, innovative solutions for our environmentally sustainable future.
Production technique: 3D animation
Aluminum lifecycle - explanation of the process
Healthcare.40
Audience: Insurance holders
Objective: To raise awareness of the second opinion service
Solution: We chose gentle pastel colors to fit the thoughtful narrative that fills the video with compassion and empathy necessary when talking about medical conditions. The video has been localized in 12 different languages and is distributed in 4 continents.
Production technique: 2D Character animation
What is second opinion - explanation of a service
Healthcare.41
Audience: Patients and therapists
Objective: Present LYRA product as an innovative solution, allowing patients to faster regain their strengths and therapists to get the patients on a shorter path to fitness.
Solution: We have used characters to help the audience identify themselves with the presented problem and better understand modus operandi of the device. The video was produced in English, German and Arabic.
Production technique: 2D Character animation
LYRA fast rehabilitation trainer explained
Computer software.42
Audience: Teachers and principles
Objective: To encourage the target audience to consider testing Acer software.
Solution: We’ve introduced Acer’s solution in a light-hearted colorful way with a story about Julia and her class. We made sure to highlight benefits for all service stakeholder - teachers, principles and students.
Production technique: 2D Character animation
Acer Classroom Manager - promo video
Tourism.43
Audience: Tourists in Dubai
Objective: To produce a video which will enhance the energetic appeal of the YB brand.
Solution: We chose the parallax effect and animated elements to make the viewers feel like they're almost getting first-hand experience of the service thanks to the scenery of Dubai, boats, happy clients and smiling, helpful staff.
Production technique: Parallax effect
Discover Dubai with Yellow Boats - promo video
Insurance.44
Audience: Medical insurance holders
Objective: Explain the process in a clear and easy way
Solution: Drawing on Mednet's cool and sleek branding, we explained one of their processes in a truly entertaining way. The pulsating dots fill up the screen, morphing and merging into different objects on-screen, while the voiceover explains how to submit medical insurance claims.
Production technique: 2D Motion graphics
Mednet digital claim settlement process explained
Gaming.45
Audience: Game developers
Objective: Present the platform in an entertaining way to attract the target audience
Solution: Clipatize has developed an explanatory video for Qubic Games well fitted to the perception of game developers. We have complemented the video with the landing page that was used to convert the traffic of developers intro C-Way users.
Production technique: 2D Motion graphics
C-WAY Game development platform - promo video
R&D.46
Audience: Research institutions and SMEs
Objective: Present the European Intellectual Property Rights Helpdesk in a concise, informative, yet entertaining way.
Solution: Dealing with legal issues usually comes along with frustration. We made such a complex idea simple as ABC by implementing an educational approach with catchy animation and engaging storyline.
Production technique: 2D motion graphics
European IPR Helpdesk explained
Construction.47
Audience: Building constructors
Objective: Present the company as a partner of choice in sustainable and efficient construction
Solution: We implemented 3D animation to emphasize the innovative character of the company and its links to UAE construction market. The main focus in the video is put on the company's values, mission as well as its professionalism.
Production technique: 3D animation
Griffin consultants - corporate video
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lipat
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Pharma.48
Audience: General Practitioners
Objective: To educate GPs in the subject of neuropathy so that they would be able to identify the symptoms and diagnose neuropathy without referring the patient to other medical specialists.
Solution: We have depicted the symptoms and diagnostic methods based on a patient scenario and eventually presented a medication that can give patients a noticeable relief.
Production technique: 2D character animation and 3D medical visualisations.
Neuropathy and Thiogamma explainer video
Pharma.49
Audience: Stage IV cancer patients
Objective: To raise interest in Remission Coach service and develop a patient base so that the therapy matching capabilities of the service could be launched and fully exploited.
Solution: We have developed a video that narration-wise is emphatic, toned and focused on the problems of patients and feelings of their families. It also explains how both sides can benefit from joining Remission Coach - a truly path-breaking online service.
Production technique: 2D character animation
Explainer video for a drug-patient matching service
Healthcare & Wellness.50
Audience: Healthy lifestyle followers
Objective: The number of popular fitness apps can leave one confused as to which one to use.
Solution: An atypical solution for an explanatory video - telling the whole story in first person and showing it from the perspective of the main character.
Production technique: Live + graphic overlay
Health Score app explained for Decadoo
Diagnostic services.51
Audience: Individuals seeking information about genome analysis
Objective: To explain the benefits of research projects related to genome analysis to end customers.
Solution: We produced 2 videos that link promotional and educational approach to position Genomed as a regional leader in genome testing. Videos were displayed as TV commercials, homepage videos and on trade shows.
Production technique: Live footage with graphic overlay
Genome analysis explained
Mobile apps.52
Audience: Young professionals who need to send money to their relatives.
Objective: present the app emphasizing its benefits and explain how to use it.
Solution: We decided to draw app’s interface to provide the viewer with first person user experience and dilute the video with cartoony 2D animation to make it more entertaining.
Production technique: 2D motion graphics
XOPO - Money Transfers via Social Media
