august trends report

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August Trends Report We analyzed the data from our recipe network to determine this month’s biggest trends, from back-to-school time savers to a ranking of the most popular herbs!

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Page 1: August trends report

August TrendsReport

We analyzed the data from our recipe network to determine this month’s biggest trends, from back-to-school time savers to a ranking of the most popular herbs!

Page 2: August trends report

The New AmericanPantry

Once upon a time American pantries mostly had the same list of ingredients (flour, sugar butter). But more and more, our data shows that a handful of ingredients have been infiltrating our list of “Pantry Staples.”

Would you guess that our users buy…Fish sauce as much as mayonnaiseGreek yogurt as much as 2% milk

Panko as much as fruit jams & preservesCoconut oil as much as pickles

Almond meal as much as American cheeseSriracha as much as bacon

Page 3: August trends report

HERB’STHE WORD

How does our recipe network use herbs? Here’s how the popularity of our favorite summery seasonings shake down, in terms of recipe count.

parsley 993 cilantro 895basil 770 thyme 422bay leaves 304rosemary 289chive 278oregano 214mint 198dill 156

TRENDING SAGE appeared in 14% more recipes

this month

# of recipes

Page 4: August trends report

Back to School…ALREADY!?

Time-saving tips, one pot dishes and set-it-and-forget-it meals crowded this month’s list of most popular recipes as busy parents scramble to prep uncomplicated meals for their families.

Easy Peach Cobbler

5-Ingredient Slow Cooker Pork

Slow Cooker Mac and Cheese

Crock-Pot Egg and Broccoli Casserole

Lazy Day Lasagna

Two Ingredient Crispy Oven Baked BBQ Chicken

30 Minute Ground Beef Gyros

Page 5: August trends report

The Future of

GroceriesKeep an eye on these big trends that food bloggers have started to explore.

Wild Game and FoulBeef and pork plunged in popularity, and though fish and chicken are still favorites, other meat options like bison, mutton, and turkey were way more popular this month.

QuarkNo, not the subatomic particle. This is a super fresh cheese that many bloggers are using as a yogurt substitute.

CerealFeel like you’re seeing Froot Loops everywhere? You’re not crazy. Bloggers are taking inspiration from Momofuku’s Christina Tosi and using nostalgic cereals in all sorts of innovative ways. (Apple Jacks donuts, anyone?)

SpiralizerMaybe you’ve heard of this new tool that turns everything into a curly fry shape. Use it to create healthy pasta replacements… or, you know, curly fries.

Page 6: August trends report

Chicory partners with top recipe sites in order to make recipes

shoppable. We collect millions of data points per month, which tell us what, how,

and why people are cooking

Want more insights? Our recipe partners receive weekly insights

about their site performance and reader habits.

Email Chicory’s Marketing Manager Hillary Reeves at [email protected] today for more info.