aum social media overload presentation
TRANSCRIPT
Best Practices to Avoid Social Media Overload!!
#1 Focus on a few, ignore the
rest.
Be active on the sites your prospects
and customers frequent most.
Website Pitfalls
• Color Pollution
• Critical info not above the fold
• No Opt-in box
• Not mobile responsive
ABCE• Failure = When a prospect visits
your Website and leaves without giving you their information.
Reviews can be rotten
#3 Instead of Fearing Negativity, be Proactive in Getting Positive
Feedback
Stay on top of your online reputation
• Hootsuite
• socialmention.com
• Popular directories
Get Comfortable with Google+ Local Business
• Critical SEO Factor • Trusted more than
Websites• People make buying
decisions based on reviews
Reviews/Testimonials Best
Practices• Give them.
• Timing is everything.
• Ask on the right platforms.
• Never let a verbal testimonial go unheard.
#4: Don’t Let Your Social Media Sites Die on the Vine!
Nothing kills credibility faster
than an untouched profile.
• Instagram / Twitter/ Facebook
• Your location should be a virtual showroom
• Turn a thank you into a post.
• crowdsigns.com
#5: Let your fans become your salesforce
The Power of LinkedIn is NOT your network…
#6 Create compelling content to stay ‘Top of Mind’ with Clients and
Prospects
Write Compelling Content
• Add Value
• FAQs
• Client Case Studies
• Client interviews
• Talk in terms of their interests
Syndicate to Keep Your Sanity
#7: Strengthen VIP Relationships on Facebook
Activity • Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson • Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
In Summary: Fish where the Fish Are
Don’t try and do it all yourself.
Don’t get bent out of shape with slow results…
Think outside the box!
Focus on a few, forget about the rest.
Thank you! • www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)