austin digital experiment - atx influence
DESCRIPTION
Presentation from the Waggener Edstrom Austin office’s Open House event on the Influencer MultiplierTRANSCRIPT
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INFLUENCE MULTIPLIER
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Influence Multiplier Methodology
A quantitative and qualitative methodology was
created to identify Influence Multipliers. This method
included the following steps:
Search for bloggers that are discussing live
music in Austin.
Follow their social network links (blogrolls,
connections, followers, etc.) to identify additional
potential Influential Multipliers.
Perform quantitative assessment of their
influence.
Summarize blogging topics, audience and blog
statistics, in terms of Reach, Amplification, and
Engagement in individual Multiplier Profiles.
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Austin Eavesdropper – Music & Lifestylethataustingirl.blogspot.com, Tolly Moseley
Statistics
Reach 1.61
Engagement 1.36
Total Score 3.00
Blog posts per month
15
Comments per blog post
7
937 Fans
3,141 Followers
Officially, I write food & drink stories, and interviews with artists and eco/green types. Unofficially, I write about anything that intrigues me, and have covered local transportation methods as well as drag queens with equal fervor.
o Audience: Austin residents and bloggers
o Topics: Arts & Culture o Notes: Named 2011 “Best
Local Blog” by The Austin Chronicle
586 Followers
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Republic of Austin – Music & Lifestylerepublicofaustin.com
Statistics
Reach 1.73
Engagement 1.12
Total Score 2.85
Blog posts per month
10
Comments per blog post
3
4,194 Fans
3,889 Followers
Launched in June 2009, Republic of Austin is an award-winning multi-channel website that creates community around life, music, and culture in Austin. Written by folks in our 20′s and 30′s, we hope to be the voice of the creative class and share our love of Austin with the world.
o Audience: Austin community
o Topics: Music & Cultureo Notes: Winner, Texas
Social Media Award 2011. Voted Best Local Blog 2010 by readers of the Austin Chronicle
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Austinist – Music & Cultureaustinist.com
Statistics
Reach 1.98
Engagement 0.28
Total Score 2.28
Blog posts per month
40
Comments per blog post
2
5,088 Fans
18,671 Followers
Your daily fix for Austin culture, news, food, and more
o Audience: Austin community
o Topics: Music & Cultureo Notes: Consistently
updated with live music and entertainment information
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Austin Vida – Latino Lifestyle & Cultureaustinvida.com
Statistics
Reach 1.70
Engagement 1.67
Total Score 3.37
Blog posts per month
14
Comments per blog post
-
1,876 Fans
2,077 Followers
The online, English-language publication covers the local Latino music scene as well as touring Latin music acts playing in Austin.
o Audience: Austin Latino community
o Topics: Lifestyle & Cultureo Notes: Started as a
magazine, launched as an online publication in 2009
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Do512 Blog – Local Events
Statistics
Reach 1.97
Engagement 1.67
Total Score 3.66
Blog posts per month
30+
Comments per blog post
-
28,537 Fans
18,137 Followers
Do512 is the best place to find out about all the great stuff happening around Austin. Tons of happy hours, music, arts, and entertainment events posted weekly.
o Audience: Austin young adult community
o Topics: Events, music, arto Notes: Posts hundreds of
events weekly, frequent ticket giveaways