australia. angus m robinson chief executive, aeema 11 th world electronics forum london...
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Australia
Angus M RobinsonChief Executive,
AEEMA
11th World Electronics Forum London
“Influencing the Australian Agenda”
15th September 2005
Australia’s GDP by Sector
Manufacturing12%
Electronics1%
Services79%
Mining4%
Agriculture4%
Source: Australian Bureau of Statistics
Australian Electronics Industry
Employment 33,000 Wages & Salaries (US$b) 1.1 Turnover (US$b) 6.2 Value Added (US$b) 1.6 Establishments 3,200 Exports (US$b) 2.0 Imports (US$b) 14.0 Total Trade (US$b) 16.0 R&D (US$b) 0.8
The Australian Electrical and Electronic Manufacturers' Association Ltd (AEEMA)) is the leading industry body representing Australia's information and communication technology (ICT), electronics, and electrical manufacturing industries
AEEMA members supply infrastructure,, products and manufacturing-related services to Australian and world markets. Through its 17 industry forums, AEEMA represents some 325 technology driven organisations
AEEMA
Mission: To enable the information and communication technology (ICT), electronics and electrical manufacturing industries to prosper by facilitating cohesive membership representation and a favourable operating environment.
Structure of AEEMA
7
ELECTRICAL ELECTRONICS ICT AUSTRALIA
ELEC
TR
ICA
L I
ND
US
TR
Y F
OR
UM
S
Industry Clusters -regional focus e.g. Qld)
User Forums/projects – e.g. Connected Home, Telematics etc
LIG
HTIN
G C
OU
NC
IL A
US
TR
ALIA
AP
PLIA
NC
ES
FO
RU
M
HA
ZA
RD
OU
S A
REA
EQ
UIP
MEN
T
CA
PTIA
L
ELEC
TR
ICA
L E
QU
IPM
EN
T
ELEC
TR
ON
IC I
ND
US
TR
Y F
OR
UM
S
CO
NS
UM
ER
ELEC
TR
ON
ICS
SU
PP
LIE
RS
AU
STR
ALIA
N D
EFEN
CE I
NFO
RM
ATIO
N A
ND
ELEC
TR
ON
IC S
YS
TEM
S A
SS
OC
AIT
ON
AU
STR
ALIA
N P
HO
TO
NIC
S F
OR
UM
CO
MM
UN
ICA
TIO
NS
TEC
HN
ICA
L F
OR
UM
AS
IA P
AC
IFIC
SM
AR
T C
AR
D F
OR
UM
AU
STR
ALIA
N I
T S
EC
UR
ITY
FO
RU
M
AU
TO
MA
TIC
DA
TA
CA
PTU
RE A
US
TR
ALIA
DIG
ITA
L B
RO
AD
CA
STIN
G F
OR
UM
VICTORIA
SOUTH AUSTRALIA
QUEENSLAND
NORTHERN TERRITORY
WESTERN AUSTRALIA
Canberra (AEEMA H/O)
Sydney (AEEMA office)
Brisbane (AEEMA Industry Cluster)
Perth
Melbourne
Darwin
Hobart
NEW SOUTH WALES
TASMANIA
Adelaide (AEEMA office)
Population: 20 million
Size: land mass = USA
National Government:
Conservative
State/Territory Governments:
Labour
Local Governments:
Generally non-party political
Australia: A Quick Snapshot
Engagement with Government
Through: AEEMA Industry Forums and Clusters AEEMA Secretariat AEEMA Advisory Council AEEMA Board
With: Three Australian Govt industry development
portfolios Other Australian Govt agencies embracing trade,
investment attraction, customs, environment, R&D and education, finance etc
Australian Government regulators Various state/territory govt agencies/regulators Ministerial offices
free trade not protectionist sound economic fundamentals will not ‘pick winners’ focused on free market principles jobs, jobs and jobs short term focus suffer from the impact of
federalism
Characteristics of Australian Governments
The Three Key Drivers of Current Government Industry
Policy - 3 ‘I’s
Investment
Innovation
International Competitiveness
Australian Government Policy Framework
Q: Why should Government intervene?
A: Generally only when there is market failure
AEEMA Characteristics
“Committed to Australia’s ICT, Electronics and Electrical manufacturing Industries”
free trader not protectionist global rather than internal focus agile and adapting to industry changes opportunistic, whilst strategic industry development operating mode seeking industry/government
co-operation technology rather than business linked
How Do We Capitalise On Emerging Opportunities?
by evolving our organisational structure by aligning our activities to market-
sensitive, demand-driven drivers e.g. telematics
by developing new globally-focused services for members
by influencing government policies & attracting government funding to support our industry-led initiatives e.g. o/s missions, action agenda projects
AEEMA’s 5 Point Plan for Industry Development
1. Capture and engage government interest2. ‘Drive’ industry-led and government-
sponsored activities with a ‘vision’ for the industry’s future
3. Build AEEMA industry frameworks and national membership and alliances
4. Align AEEMA’s strategic objectives with Action Agendas or other key policy drivers
5. Identify and develop export market access opportunities
What is An Action Agenda?
The Action Agenda process assists industry and government to work together to strengthen the capacity of Australian industries to compete globally.
Action Agendas are driven by industry, with government providing a facilitation role.
Action Agenda Aims
To find out where the opportunities lie and to take advantage of them, and
To identify impediments to growth and to remove them
Electronics Industry Action Agenda- Key Facts
National, industry-led, government supported strategic approach approved by the Australian Government in 2003
Focusing on electronics, photonics, microelectronics, wireless, nanoelectronics industry development
Industry Development
Electronics Action Agenda is focusing on a unified industry a shared vision commercialisation of R&D industry clustering an export focus Branding under ‘Technology
Australia’
Action Agenda Summary
The Action Agenda becomes a joint document between industry and governments with
Agreed and achievable outcomes, and
Strategic actions to achieve outcomes that industry and government can commit to within the government’s broad policy framework.
Influencing Government To Embrace
Innovation along the whole supply chain, with market development as the top priority
Investment in Technology Integration not R&D
Industry Interaction (collaboration)
Committed to Australia’s ICT, electronics and electrical
manufacturing industries
www.aeema.asn.au